The popularity of internet bring about the prosperity of the brazilian e commerce(1)
The popularity of Internet bring about the prosperity of the Brazilian e-commerce The appearance of e-commerce can be traced back to the mid-1990s. People do not accept from the beginning of the doubt, gradually accepted, and let the e-commerce has become an integral part of his life, completely changed our consumption and way of life. Meanwhile, more and more traditional retailers feel the pressure of e-commerce to bring their own, their own business like e-business tilt seems to be an inevitable thing. One of the most notable example, the physicalbookstore Dangdang, excellence in a number of electric providers intense competitiongoing bankrupt, for the sake of self-protection entity bookstore had to self-innovation,creativity, opening a new business to attract customers.The prosperity of e-commerce depends on a country, a regional Internet penetration toa large extent. Popularity of high, with huge potential consumer Internet users,e-commerce sites to meet the demand came into being, and supporting companieshave been established, which makes the entire e-commerce environment andresources to further reverse the promotion of e-commerce prosperity. Brazil as LatinAmericas strongest country, the popularity of the Internet has done a very good,provided the conditions for the prosperity of their own their own e-commerce market.Brazilian e-bit electronic information consulting firm, directly pointed out that theBrazilian e-commerce transactions are becoming more frequent, has a directrelationship with the popularity of the Internet.As an emerging country, one of the BRIC countries, Brazil pay much attention to thepopularity of the Internet. In the recently announced economic stimulus plan toincrease investment in the construction of the national broadband network, "eachstudent a computer program until 2015, large tax cuts of the communications industryto become one of the three important points. Its own telecommunicationsliberalization can also help a great deal for the popularity of the Internet in Brazil. Asearly as 1998, the Brazilian telecommunications company began to privatization, withthe competition, mergers, more than 95 percent of Brazils telecommunicationsmarket is occupied by the four major telecommunications companies have beengradually. Benefit from the free competition of the four companies, the Brazilianpeople to enjoy the rates continue to reduce the network infrastructure continues toimprove, and Internet experience increased network services. Accompanied by therapid growth of the online population in Brazil. The IBOPE the data provided fromthe famous Brazilian consulting firm, as of November 2007, the total number of homeInternet users in Brazil 21.5 million. 2011, eMarketer estimates that Internet users inBrazil and forecast for 7930 million people will reach 8640 million by the end of2012, the total number of Internet users will reach 103 million in 2016, the forecastperiod, representing a compound annual growth rate of 5.37%. Brazils large and
growing number of Internet users not only to Brazil in 2011 Internet ad spending rose70.6% e-commerce in Brazil was a great progress.Data from e-commerce research center in China showed that Brazil, e-commercemarket in 2012 will reach 18 billion Brazilian Real (about $ 9.36 billion). As adeveloping country, with the most populous country of 192 million e-commerce willbe accompanied by its own development and growth. Japans largest online shoppingproviders Lotte good to see the potential of electronic commerce in Brazil, hasofficially entered Brazil in late April 2012. Its president is not without confidence inan interview said: "Within the next five to 10 years, Brazil will become one of thee-commerce big country."Different from the overheating of the Chinese e-commerce and competition, Brazilhas a better space to development. Through e-commerce into Brazil, not onlyconforms to the trend of the times, foreign trade merchants are also cost savings,streamline processes, reduce risk. In the regulation of the current internationaleconomic downturn, foreign trade business to enter the emerging market of Brazilwill harvest a lot. The Brazilian market is the largest market in Latin America, atremendous impact on neighboring countries. Seize the Brazilian market, the successof foreign trade will also establish its own position in the Latin America market, andmore easily replicated in other Latin American countries. Chinese power to enter theBrazilian market has been as difficult as before, the third-party payment companies inChina has been very good to solve the difficult problem of the past, Brazil receivables.First for Brazils foreign trade receivables channel with the way there, all just look atChinas foreign trade electricity supplier if they use their own products to impress theheart of the Brazilian consumer Qian Bao Technology Services Limited, ShenzhenCity channel Ministry of head, surnamed Li said.