Human centered design for social innovation
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Lilian Abou ZekiFollow
May. 10, 2015•0 likes•533 views
Human centered design for social innovation
May. 10, 2015•0 likes•533 views
Report
Small Business & Entrepreneurship
Conducted by Haya Farah & lilian Abou Zeki on the occasion of AUB NGO conference 30 April 2015 Human centered design (HCD) has emerged as a potent tool during the past 2 decades majorly coined by the founders of IDEO in north America and governmental and public entities across the UK such as the design council. What started out as trying to understand the "designer's methods" of solving problems soon became a replicable methodology used across businesses, NGOs and start-ups to highlight their user's needs, develop insight and innovate their services or models in iterative ways. This workshop is an intro to the world of HCD by putting forward the framework and guidelines that can help NGOs to adopt it in order to optimize their impact.
Lilian Abou ZekiFollow
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Human centered design for social innovation
- 1. by HUMAN CENTERED DESIGN L I L I A N A B O U Z E K I & H A Y A F A R A H For Non Profits
- 2. WHY HUMAN CENTERED DESIGN FOR NON PROFITS?
- 3. WHO USES HCD? & ....
- 4. WHAT COMES TO YOUR MIND WHEN WE SAY HCD?
- 5. understand their community’s needs in NEW WAYS Find INNOVATIVE solutions to meet those needs deliver solutions with IMPACT & financial Sustainability 1 2 3
- 6. ANYONE HEARD OF "PLAY PUMP" PROJECTS?
- 7. “bring drinking water to thousands of African communities by harnessing the power of children at play.”
- 8. understand their community’s needs in NEW WAYS Find INNOVATIVE solutions to meet those needs deliver solutions with IMPACT & financial Sustainability 1 2 3
- 9. NOPE
- 10. WHY? NOT user centered NOT designed in context
- 11. understand their community’s needs in NEW WAYS Find INNOVATIVE solutions to meet those needs deliver solutions with IMPACT & financial Sustainability 1 2 3
- 12. HCD IS A TOOL/METHOD
- 13. AND YOU ARE THE ABSOLUTE BEST CANDIDATES TO USE IT YOU ARE NATURALLY GEARED AND PURPOSED FOR EMPATHY
- 14. VIDEO HTTP://POPTECH.ORG/BLOG/KEVIN_STARR_DEMANDS_IMPACT
- 15. TARGET VERB IMPACT
- 16. TO DEVELOP INSIGHT & UNDERSTAND YOUR USER IN NEW WAY NOTHING TRUMPS "EMPATHY" fact TARGET
- 17. TARGET
- 18. VERB 78% OF NGOS DO NOT ALIGN WITH THEIR MISSION STATEMENT fact
- 19. VERB
- 20. 60.5% LACK FINANCIAL RESOURCES IMPACT fact
- 21. IMPACT
- 22. WE ALL WANT TO END WORLD POVERTY
- 23. BUT WHAT DO EYEGLASSES HAVE TO DO WITH IT?
- 24. VIDEO HTTP://VISIONSPRING.ORG/WHY-EYEGLASSES/
- 26. HOW ARE THEY DIFFERENT? A FOCUSED PROBLEM A SIMPLE SOLUTION MEASURABLE IMPACT YOUR CONTRIBUTION
- 27. SITE HTTP://VISIONSPRING.ORG/REACHING-OUR-CUSTOMERS/ THEIR APPROACH A PROPRIETARY MODEL TO EMPOWER LOCAL COMMUNITIES THEY MASTERED THEIR OUTREACH THEY FOUND LOCAL PARTNERS
- 28. VISION SPRING’S WORK OUTLINES HOW A HUMAN CENTERED APPROACH COULD BE USED TO SOLVE A PROBLEM.
- 29. HOWEVER, THAT’S NOT ALL. WHAT ABOUT THE IMPACT.
- 30. IS YOUR WEBSITE SERVING OR HURTING YOUR MISSION? AND HOW TO GO ABOUT IT
- 31. What would the potential donor, partner, or volunteer find if they were to search for your organization online? Would the available information on your website encourage them to take action and collaborate with you?
- 32. Clearly express what you do and why
- 33. Show your impact
- 34. Be clear on how people can volunteer with you
- 35. Show people where, how, and why they should donate
- 36. SITES HTTP://WWW.BLOODWATER.ORG/SOLUTIONS CONTENT & COMMUNICATION LIVE HTTP://SPLASH.ORG/JHARANA
- 37. MAKE YOURSELF ACCESSIBLE
- 38. KEEP IN TOUCH