Film Studies Lecture
Blue and white colours = Good
Red and black colours = Evil
Connotations associated with Evil
Green and purple colours = colour of poison = we as a viewer
dislike and stay away from this colour as we associate it with
Crow = Connotation of death.
Facial disfigurement = Evil. As seen in movies such as James
Bond and Batman.
If we remove human features from a character
such as their eyebrows, nose, face, hands etc. we usually
associate this character with being evil as we can’t relate to
them as much as if we can see a human face to the character.
L.A Noire Game poster
Communication of meaning
Semiotics – The study of signs/creating meaning from things
Denotations and Connotations
Denotations – What something is (dictionary definition).
Connotations – What something can represent.
Diegesis (story world of film)
- Holdingagun =
- Half of the character’s
face is inthe light(blue)
and half of hisface isin
the dark (red) =conflicting
police – we would
and corruptionof the law.
- The womanon the
posterhas a blue tint
across herface = innocent
as a red tie =
and real life.
- Holdingthe gunin
an aggressive way –
againstthe police in
have a closedposture
Diegetic – Sound belonging to the story world of the film.
Non-diegetic – Sound from outside the story world of the film.
- Changing the soundtrack changes the meaning of the
Aspects of a product we expect to see in the genre.
Western – Desert/cowboys/horses/gun fight/ damsel in
Sci-fi – Space/aliens/space ship/ futuristic technology/
Fantasy – Fairies/fairy tales/crystals/potions/love
A product’s storyline.
A linear narrative
Storyline is presented in the order; beginning, middle and
A non-linear narrative
A storyline that jumps around the product’s timeline; out of
order/sequence, flashbacks, flash forwards.
Music – which the
character is listening
to in the scene.
o Bang of a drumin a
o Violin string to build
Uniformity in Men
Can’t do things as
good as men
Colours of pink/yellow