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Why List Your Home with Lela Ashkarian, 305-395-0814

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My Mission Statement is focused on “What's In It for You“.
 
In harmony with this purpose, I provide a smooth, understandable, and stress-free experience when buying or selling your home. I treat all my clients the way I would like to be treated. I listen to each person with a true desire to understand their wants and needs. I offer exceptional service and respect and provide a proven marketing plan that solves the customer’s problem of selling their property. I do what is right, not what is easy by working every day to focus on your goals. I fully explain all of your options in every situation, which gives you the knowledge to make informed decisions. 
Lela Ashkarian
305-395--0814
www.SearchFloridaKeysHomes.com

Published in: Real Estate
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Why List Your Home with Lela Ashkarian, 305-395-0814

  1. 1. Lilas “Lela” Ashkarian, P.A. 305-395-0814 REALTOR® ABR,CRS, e-PRO, GRI C2X,Author Your Real Estate RainMaker For Life www.SearchFloridaKeysHomes.com
  2. 2. Lilas “Lela” Ashkarian, P.A. 305-395-0814 REALTOR®, CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life A LITTLE MORE ABOUT THE WoW YOU REALTOR… • Lela is a High-Tech maven. She is a consistent top Producer and a specialist in Luxury Homes, and she has sold more than $200 Million since entering the real estate business in 1997. • Lela’s website www.SearchFloridaKeysHomes.com is promoted across the Internet on real estate websites like NUMBER1EXPERT.COM, 123MOVERS.com, Immobel.com, IRED.com, RealEstateABC.com, Homes.com, HarmonHomes.com, Trulia, Zillow and many more. • Lela has achieved many milestones and designations of which include Certified Residential Specialist (CRS), ABR, Buyers Representative, e-PRO; Graduate of REALTOR ® Institute (GRI), NUMBER1EXPERT, is a member of the Coldwell Banker ® International Diamond Society and has been a member of CBSREC’s Elite Agent Circle since its inception in 2007. Lilas “Lela” Ashkarian, P.A. REALTOR®,ABR, CRS, e-PRO, GRI, C2X /Author Your Real Estate RainMaker For Life
  3. 3. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life My Mission Statement is focused on “What's In It for You“. In harmony with this purpose, I provide a smooth, understandable, and stress-free experience when buying or selling your home. I treat all my clients the way I would like to be treated. I listen to each person with a true desire to understand their wants and needs. I offer exceptional service and respect and provide a proven marketing plan that solves the customer’s problem of selling their property. I do what is right, not what is easy by working every day to focus on your goals. I fully explain all of your options in every situation, which gives you knowledge to make informed decisions. - Lela
  4. 4. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life ABOUT LELA As a Real Estate Consultant for Coldwell Banker Schmitt Real Estate, a primer real estate company of the Florida Keys area. With over 23+ years of experience in the industry, Lela is highly regarded by co-workers and clients for her professionalism and keen industry knowledge. On a daily basis, she is primarily engaged advertising ocean and beach front properties, screening potential buyers, setting up appointments, and researching competitive market prices. That's what this business is all about for Lela Ashkarian, PA, ABR CRS, GRI, e- PRO here at the Key Colony Beach, Duck Key and Marathon Florida Keys. She built her reputation on giving information with clear interpretation, insight that protects, inspiration that encourages, evaluation rooted in experience, meaning behind each decision, relationships with service, and conscious guidance based on integrity. Together with her Team, WE are:  COMMITTED: We never give up and face challenges with optimism.  COMMUNICATION: We practice clear, open and honest communication.  RESPECT: We respect the thoughts and time of those around us.  EXCELLENCE: We always choose to do the right thing.  LOYALTY: We seek to motivate and inspire those around us.  HUMBLE: We are thankful and check our ego's at the door.  OWN IT: We are accountable and take responsibility for our actions.  WELL BALANCED: With our commitments and our temperaments.  PROACTIVE: We innovate and constantly improve.  UNITY: We have fun and celebrate the journey TOGETHER!
  5. 5. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life ABOUT LELA So the next time you're in a conversation with a friend, at work, a family member, at a celebration party, or a neighbor walking his dog in the park; and they mention; or you notice; that they may need help, feel comfortable knowing that when you introduce them to us, you are introducing them to us because they will be delighted you did. The best way to introduce us to the people you care about who need help is simply help out. Take out your cell phone, look up our number, 305-395-0814 and call Lela immediately; and we can talk about how I can help. Lela, has been granted numerous awards including Marathon Regional Sales Leader for the 2008-2009 by the International Diamond Society. Lela credits her success to her strong work ethic and inherent interest in the real estate industry. She contributes to various charities and affiliations including the Children's Charitable Foundation. The Armenian Missionary Association of America, Habitat for humanity and Local Evangelical groups. In her spare time, she enjoys reading, fishing, hiking, traveling and inspiring people to find their purpose and voice in life. In recognition of professional destination and to further acknowledge personal and academic achievements of note, Lela Ashkarian was included in the 2010/2011 Princeton Global Network Registry. This honor is bestowed upon only the most distinguished individuals and is offered only by invitation. Thank you for your precious time. www.SearchFloridaKeysHomes.com, Lela Ashkarian, 305-395-0814, txt/cell lela@cbschmitt.com
  6. 6. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  7. 7. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  8. 8. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life WEBSITE: One of the areas that set our Team apart from the competition is our commitment to technology. Lela created a dynamic website to service people wanting real estate information. Visit www.SearchFloridaKeyshomes.com ,ww.FloridaKeysLocation.com, www.MyHomesInTheKeys.com to view: Entire MLS Listings, What's New, Loan Qualifier, E-mail Access to us 24 hours/day, Free Reports, Free Property Analysis and much more… INTERNET: www.SearchFloridaKeysHomes.com,www.floridakeysproperties.net, www.MyFloridaKeysRealEstate.com, www.lelahomefinder.com, www.FloridaKeysLocation.com, www.MyHomesInTheKeys.com and many more.
  9. 9. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life INTERNET: Your home will be included on the above-mentioned websites . PRINT ADS: Coldwell Banker Schmitt Real Estate Co is committed to providing a wide variety of print advertising available through fine publications. Placement of print ads will be determined after careful consideration of your target market. • duPont Registry Magazine • Unique Homes Magazine, includes special Coldwell Banker Previews section • Homes & Land Magazine: Every month on racks countywide • Real Estate Guide: Every month on racks countywide • Real Estate Book: Every month on racks countywide • Keynoter: Every Wednesday and Saturday (Keys-wide circulation) • Virtual Tour 24/7 • Youtube.com/aslanlela 24/7 • Hot Marketer via Mass Email Out to Targeted Buyers
  10. 10. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life LELA’S EXPERIENCE & EXPERTISE AT WORK FOR YOU • Lela is The number Five in the Entire Florida Coldwell Banker agents. She is the Listing, Selling, Marketing, Promoting and handling all her customers, clients needs. She answers all her phone calls and emails promptly. Sales Leader for 2008 for Marathon and Middle Keys Region. Lela is ranked In the top 3% Designated and Certified Internet Professional e-PRO, Certified Residential Specialist (CRS) and Graduate Institute of Realtor (GRI). Buyer's Agent representation. Author, The Crossing, Visit her website and know more about her and her dedication in life and business. Make the rest of your life the best of your life. Call Lela Today 305-395-0814 private line. • Since 1998 Top Producing Agent For CBSREC Marathon office • Lela is ranked In the top 3% Designated and Certified Internet Professional e-PRO, Certified Residential Specialist (CRS) and Graduate Institute of Realtor (GRI). Buyer's Agent representation • There Is An 87% Better Chance To Purchase Or Sell Your Property With Lela Over Any Other Company - Learn More! • Look no further when searching for the right real estate agent. I have proven results that can make all of your real estate endeavors lucrative and stress-free. I am confident you won't be disappointed. Here's the top 10 proven reasons why I am a top expert who can make this sale the best one yet! • 1. As a result of direct, prompt and highly techno savvy communications skills you have an 87% chance of selling your home in the Florida Keys • As a result of my guaranteed customer service 90% of my business comes from my past customers and clients • I am the Realtor in Monroe County Florida Keys who sells 87% of her listings on the Internet. • Two out of every five of my customers are referred to me • My passion for Real estate results in 80% of repeat business
  11. 11. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life LELA’S EXPERIENCE & EXPERTISE AT WORK FOR YOU (Cont.) • As a Member of the Elite Circle with Coldwell Banker Schmitt Real Estate, I work with the top 25 Agents Keys Wide • We are relied upon by all local information resources. Our company market knowledge puts us in the #1 position as your best resource in the Keys. Expertise: • Specializing in waterfront, oceanfront, beachfront, canal front properties in Duck Key, Grassy Key, Coco Plum, Key Colony Beach. Marathon, Cudjoe, Key West • Buyers will have full access to ALL homes available on the Marathon, Duck Key, Key Colony Beach and Islamorada market, even listings not yet on the MLS, through my professional Florida real estate affiliations. - My expert local knowledge of the Marathon, Duck Key, Key Colony Beach and Islamorada area should be invaluable to buyers, not just in terms of real estate, but also schools, neighborhoods, the local economy, and more. • Every local real estate market absolutely has its own trends and opportunities. This can vary greatly, even one neighborhood to the next. Marathon, Duck Key, Key Colony Beach and Islamorada is no different! It's my job to steer your buyers into this opportunity. I help home buyers make decisions, and I'll make sure that YOU get the best value for your house when selling with Lela. • Negotiating with buyers can be stressful. I will help you negotiate, so that the final contract includes your best possible terms and conditions. And prior to closing, I will make you fully aware of any and all terms and conditions are in your benefit. • Contracts are full of complicated terms and clauses that can greatly affect the future sale of your house. Thus, I will give you the full benefit of my real estate knowledge and experience.
  12. 12. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life LELA’S EXPERIENCE & EXPERTISE AT WORK FOR YOU (Cont.) Credentials: • PA (Professional Associates) • ABR, (Accredited Buyer’s Representative • CRS (only 5% of The National Association of Realtors) • GRI (Only 3% of National Association of Realtors • Previews Specialist (Coldwell Banker Upscale Properties International Designation) • e-PRO (First Internet Professional in Monroe County. Certified since 1999) Languages: · French · Arabic · Armenian · English · Korean
  13. 13. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life LELA’S EXPERIENCE & EXPERTISE AT WORK FOR YOU (Cont.) About Me: Expertise & Qualifications Specialities • Middle Keys Background • American Embassy secretary, Department of Defense, Fire Department Senior Staff Monroe County, Marathon Airport Manager, and Real Estate Consultant since 1997 Top Coldwell Banker agent Awards & Certifications • International President’s Circle Award, ABR, CRS, GRI, e-PRO first one in Monroe County 1999 • Negotiations skills sets me apart from my competition • None Threatening approach • Compassionate , caring, diligent, knowledgeable, audacious, to the point.
  14. 14. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life LELA’S EXPERIENCE & EXPERTISE AT WORK FOR YOU (Cont.) Here are some of the lessons in “The Crossing” as it relates to how I approach helping my clients buy or sell a house. • I have learned to be empathetic, intentionally giving attention and listening to my clients’ needs. This has elevated me and separated me from the crowd. • The Crossing is authored by Lela Ashkarian and it's about ...The Crossing captures the essence of a young woman on the brink of disaster yet imbued with determination to more than survive, to thrive. From the embattled shores of Lebanon to the palm- studded beaches of Key West, Lela Ashkarian weaves a fascinating and inspiring story of courage, ambition, and transformation. The title symbolizes many successful crossings in her life—spiritual, emotional, financial, and physical— affording the reader an opportunity for self-examination in the mirror of her amazing life.
  15. 15. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life WHAT MY CLIENTS ARE SAYING I just wanted to let you know how pleased I am that Lela has closed the sale of our property there. My brother James and I were very impressed with Lela, she is a treasure. I deal with a lot of people in business and you see all kinds but your staff there was professional in all phases from marketing and canvassing our property to follow ups on all showings. Call C. Hi Lela, it was a great experience working with you. You have a wonderful attitude and outlook on life, and you are great at your profession. I truly look forward to referring people to you when the opportunity arises. I wish you all the best, as you certainly deserve it. Warmest regards Wayne R. I have known Lela for many years as an honest, creditable individual whom I consider to be a top Real Estate Expert. Lela is totally committed to satisfying her clients real estate needs to the fullest. Her professional abilities, organizational skills, coupled with a warm and caring personality, place Lela at the very top of her profession. If you are interested in either selling or purchasing real estate, Lela Ashkarian must be your first choice. by Joe P.
  16. 16. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life KEY FEATURES I USE TO SELL YOUR HOME • Professional Photography • Professional Floor Plans • Property Feature Sheets • Your home on Hundreds of websites • For Sale sign and lock box for easy showings • Regular contact & feedback on all showings & inquires • Promote your property to other agents who have potential buyers for your home • Coming Soon Campaign • Strategic Online Marketing • Exposure of home to Buyer Database
  17. 17. S T A G I N G Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  18. 18. P R E M I U M P H O T O G R A P H Y Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  19. 19. V I D E O G R A P H Y Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  20. 20. P O I N T S O F D I F F E R E N C E What sets CBSREC apart from other real estate companies? Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  21. 21. P O I N T S O F D I F F E R E N C E We are a “Single Agency” company  Single agency means that legally,  Will represent you and your interests above all others including my own  Will provide the full spectrum of representation to you including the fiduciary responsibilities of loyalty, confidentiality and obedience  Will present all offers and counteroffers in a timely manner  Will disclose all known facts that materially affect the value of your property and are not readily observable.  Most other companies are Transactional Brokerages meaning they represent “the transaction”. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  22. 22. P O I N T S O F D I F F E R E N C E Our “Premier Real Estate Success Systems™” (PRESS)  I am supported by a network of the most advanced Business Support Systems to get your property SOLD at the highest price possible under the most favorable terms and within the time this market will allow. Guaranteed service standards  We develop service standards based on what we hear from our customers, and I put our service standards in writing with the Coldwell Banker Schmitt Real Estate “Seller’s Services Guarantee.” Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  23. 23. P O I N T S O F D I F F E R E N C E Listening to our customers  I continually survey our customers to find out what is important to them. For me, the listening and learning never stops. Proven Results  COLDWELL BANKER® has the highest overall satisfaction for repeat home buyers among national full-service real estate firms* *J.D. Power and Associates 2007Home Buyer/Seller Satisfaction StudySM. based on responses from 4,977 home buyers and sellers. Study conducted for Cendant Corporation by J.D. Power and Associates. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  24. 24. P O I N T S O F D I F F E R E N C E Seller’s “Every Day Until It’s Sold” Proven Marketing Program  The “Every Day Until It’s Sold” marketing program ensures that all available products and techniques are brought to bear on the sale of your property  I carry out my promises through a proven Marketing Action Plan customized to meet your needs . Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  25. 25. Every Day Until It’s Sold Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life Our Every Day Until It’s Sold marketing plan is designed to deliver on those priorities and get your property sold. Every Day Until It’s Sold has been the designation for our marketing and sales program for over 15 years. The program’s strategy and tactics continually evolve with developments affecting the avenues through which buyers find the properties they purchase, as well as the current realities of the local, national and international real estate markets. We monitor the latest research and news, we survey our buyers and sellers on an ongoing basis, and we evaluate trends and opportunities. Every Day Until It’s Sold integrates an array of internet-based and traditional real estate sales tools and tactics. It combines Coldwell Banker Schmitt’s Keys-wide presence, sales leadership and 62 years of local expertise with the strength and global reach of the Coldwell Banker brand with to operate a state-of-the-art program designed to bring your property maximum exposure and make it easy for prospects to connect.
  26. 26. Every Day Until It’s Sold Program elements:  Web Advertising  Multiple Websites exposure as nearly 9 out of 10 buyers search the Internet for homes and information on the process, the following are representative of the nearly 200 sites on which CBSREC listings appear: Seller’s“Every Day Until It’s Sold” Proven Marketing Program  Realestatefloridakeys.com  coldwellbanker.com  Realtor.com  ColdwellBankerLuxury.com  Openhouse.com  Realestate.yahoo.com  base.Google.com  MSN.com  Trulia.com  Frontdoor.com  Livingchoices.com  Worldproperties.com  Oceanhomes.com  Lakefronthomes.com  Riverfronthomes.com  Century21.com  ERA.com  BHGRealEstate.com  Zillow.com  AOL.com  WSJ.com  Paradym  State of Florida IDX  Key West MLS  Florida Keys MLS  Move.com  Excite Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  27. 27. M E E T I N G Y O U R N E E D S Selling Process Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  28. 28. Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life L E T ’ S K E E P I N T O U C H • The number one complaint from every seller is communication • I want you to be comfortable throughout the process • I will communicate on a weekly basis • I will provide you with your home’s performance in the market: showing feedback and market changes • We will be working together with you to create the best strategy to sell your home
  29. 29. ARE YOU READY TO PUT ME TO WORK ? Lilas “Lela” Ashkarian, P.A. 305-395-0814 CRS, e-PRO, GRI /Author Your Real Estate RainMaker For Life
  30. 30. Lilas “Lela” Ashkarian, P.A. 305-395-0814 REALTOR®, ABR,CRS, e-PRO, GRI, C2X /Author Your Real Estate RainMaker For Life www.SearchFloridaKeysHomes.com

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