1.
4 mistakes I made as a
CREATIVE
ENTREPRENEUR
and lessons learned
@ lilaplapresented @Zincshower 2015 by Lila Pla Alemany

2.
We never really thought
about competition
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3.
Assets
& skills
Aspirations
& dreams
Marke
t
realities
Your
competitive
advantage
Source: Reid Hoffman
A better approach: know your competitive EDGE

4.
1
To learn more
http://www.thestartupofyou.com/
http://blog.startupprofessionals.com/2012/08/6-key-drivers-to-long-term-competitive.html
www.blueoceanstrategy.com
http://www.google.com/insights/
https://www.foundersuite.com/

5.
Creating products no
one wanted
2

6.
42 %
23 %
19 %
18 %
17 %
17 %
14 %
14 %
13 %
Top 10 Reasons Startups Fail
(based on an Analysis of 101 Startup Post-Mortems)
No Market Need
Not the Right Team
Get Outcompeted
Pricing/Cost Issues
Poor Product
Need/Lack Business Model
Poor Marketing
Ignore Customers
Product Mis-Timed
Source: CB Insights
2

7.
Hypothesis
Business model
canvas
Costumer
Development
Make
(Minimum Viable Product)
& LEARN+ +
A better approach: FAIL fast, BUILD something people want
2
Source: Steve Blank

8.
2
•Broadband and White Sand
• Millionaire Chameleon
•The 4 - Hour Workweek
Examples of MVP
Dropbox created a video explaining the
product before writing a line of code
Tim Ferris created a google ads campaign
for the title of his book

9.
http://steveblank.com
http://www.businessmodelgeneration.com/canvas
http://theleanstartup.com
https://launchpadcentral.com/
https://www.launchrock.com/
To learn more
2

10.
Not sharing ideas
with everyone
3

11.
@martinvars
A better approach: SHARE profusely
Martin Varsavsky is a successful serial entrepreneur who shares most of his ideas in social media

12.
Not measuring the
impact of our actions
4

13.
IDEAS
BUILD
MESURE
LEARN
CODEDATA
A better approach: Complement Intuition with DATA
4
Source: Lean Startup Model

14.
4
To learn more
https://kissmetrics.com/
http://avc.com/2010/04/key-business-metrics/
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
https://www.zendesk.com/resources#benchmarking-stats
https://es.surveymonkey.com/mp/net-promoter-score/

15.
Key LESSONS
Know your competitive edge. DIFFERENTIATE or die
Fail, FAIL fast, LEARN fast
Power is gained by SHARING knowledge, not hoarding it
Your gut is important, but complement it with DATA
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4
2
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