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4 mistakes I made as a creative entrepreneur (by lila pla alemany)

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4 mistakes I made as a creative entrepreneur and lessons learned

Keynote presentation for @Zincshower 2015 in Madrid

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4 mistakes I made as a creative entrepreneur (by lila pla alemany)

  1. 1. 4 mistakes I made as a CREATIVE ENTREPRENEUR and lessons learned @ lilaplapresented @Zincshower 2015 by Lila Pla Alemany
  2. 2. We never really thought about competition 1
  3. 3. Assets & skills Aspirations & dreams Marke t realities Your competitive advantage Source: Reid Hoffman A better approach: know your competitive EDGE
  4. 4. 1 To learn more http://www.thestartupofyou.com/ http://blog.startupprofessionals.com/2012/08/6-key-drivers-to-long-term-competitive.html www.blueoceanstrategy.com http://www.google.com/insights/ https://www.foundersuite.com/
  5. 5. Creating products no one wanted 2
  6. 6. 42 % 23 % 19 % 18 % 17 % 17 % 14 % 14 % 13 % Top 10 Reasons Startups Fail (based on an Analysis of 101 Startup Post-Mortems) No Market Need Not the Right Team Get Outcompeted Pricing/Cost Issues Poor Product Need/Lack Business Model Poor Marketing Ignore Customers Product Mis-Timed Source: CB Insights 2
  7. 7. Hypothesis Business model canvas Costumer Development Make (Minimum Viable Product) & LEARN+ + A better approach: FAIL fast, BUILD something people want 2 Source: Steve Blank
  8. 8. 2 •Broadband and White Sand • Millionaire Chameleon •The 4 - Hour Workweek Examples of MVP Dropbox created a video explaining the product before writing a line of code Tim Ferris created a google ads campaign for the title of his book
  9. 9. http://steveblank.com http://www.businessmodelgeneration.com/canvas http://theleanstartup.com https://launchpadcentral.com/ https://www.launchrock.com/ To learn more 2
  10. 10. Not sharing ideas with everyone 3
  11. 11. @martinvars A better approach: SHARE profusely Martin Varsavsky is a successful serial entrepreneur who shares most of his ideas in social media
  12. 12. Not measuring the impact of our actions 4
  13. 13. IDEAS BUILD MESURE LEARN CODEDATA A better approach: Complement Intuition with DATA 4 Source: Lean Startup Model
  14. 14. 4 To learn more https://kissmetrics.com/ http://avc.com/2010/04/key-business-metrics/ http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version https://www.zendesk.com/resources#benchmarking-stats https://es.surveymonkey.com/mp/net-promoter-score/
  15. 15. Key LESSONS Know your competitive edge. DIFFERENTIATE or die Fail, FAIL fast, LEARN fast Power is gained by SHARING knowledge, not hoarding it Your gut is important, but complement it with DATA 3 4 2 1

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