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Toni Jones -Social Media Director
U-Haul International
@Trendingtoni
U-Haul Case Study:
Using Social Media Insights to imp...
Decision to
Move
Planning the
Move
Packing Moving Day Unpacking
Nervous about
moving to Seattle!
I need HELP Moving! So
ST...
Decision to
Move
Planning the
Move
Packing Moving Day Unpacking
• Utilize User Generated
Content
• Relevant and
Searchable content
Decision to
Move
Planning the
Move
Packing Moving Day Unpacking
Of traffic comes from Search
Of Social Referrals come from Pinterest
Average daily Views
increase in referrals to U-Haul w...
#uhaulfamous
How it works
• http://youtu.be/htGOIAtKRWw
• Generate Awareness
• Photo Submissions
• Grow Community
engagement
• Improve sentiment
around moving.
• Mentions, Referr...
Photos submitted to date
Trucks Imaged with Customer Photos
U-Haul images on the road in
US/Canada
Average daily social en...
U-Haul Case Study: Using social media insights to improve customer engagement
U-Haul Case Study: Using social media insights to improve customer engagement
U-Haul Case Study: Using social media insights to improve customer engagement
U-Haul Case Study: Using social media insights to improve customer engagement
U-Haul Case Study: Using social media insights to improve customer engagement
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U-Haul Case Study: Using social media insights to improve customer engagement

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The idea of listening to customers' experiences through social media is now common practice for most brands. Where most brands struggle is in understanding how to use that information to develop relevant content. Customers continue to search for content and share their experiences online, presenting new opportunities to understand consumer behavior and engage with them. In this presentation you'll learn how U-Haul utilized social media insights to develop a customer journey map that drives their content marketing strategy. Toni will share the results of two successful content marketing campaigns that targeted their customers throughout their U-Haul Journey.

Published in: Social Media
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U-Haul Case Study: Using social media insights to improve customer engagement

  1. 1. Toni Jones -Social Media Director U-Haul International @Trendingtoni U-Haul Case Study: Using Social Media Insights to improve customer engagement
  2. 2. Decision to Move Planning the Move Packing Moving Day Unpacking Nervous about moving to Seattle! I need HELP Moving! So STRESSED I’m OVERWHELMED … too much stuff! Today’s the Day. So EXCITED! Let’s do this! EXHAUSTED…wish my stuff would unpack itself 
  3. 3. Decision to Move Planning the Move Packing Moving Day Unpacking
  4. 4. • Utilize User Generated Content • Relevant and Searchable content
  5. 5. Decision to Move Planning the Move Packing Moving Day Unpacking
  6. 6. Of traffic comes from Search Of Social Referrals come from Pinterest Average daily Views increase in referrals to U-Haul websites Revenue generated by referrals
  7. 7. #uhaulfamous
  8. 8. How it works • http://youtu.be/htGOIAtKRWw
  9. 9. • Generate Awareness • Photo Submissions • Grow Community engagement • Improve sentiment around moving. • Mentions, Referrals, Reach • Photo Submission Count • Social Fans, Engagements (shares, likes, clicks) • Sentiment analysis
  10. 10. Photos submitted to date Trucks Imaged with Customer Photos U-Haul images on the road in US/Canada Average daily social engagements increase in uhaulfamous.com website visits Positive Campaign Sentiment

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