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The idea of listening to customers' experiences through social media is now common practice for most brands. Where most brands struggle is in understanding how to use that information to develop relevant content. Customers continue to search for content and share their experiences online, presenting new opportunities to understand consumer behavior and engage with them. In this presentation you'll learn how U-Haul utilized social media insights to develop a customer journey map that drives their content marketing strategy. Toni will share the results of two successful content marketing campaigns that targeted their customers throughout their U-Haul Journey.