Campaign

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  • Campaign

    1. 1. Campaign
    2. 2. Campaigns are coordinated, purposeful, extended efforts designed to achieve a specific goal or a set of interrelated goals that will move the organization toward a longer-range objective expressed as its mission statement (This Is PR; Newsome, Turk, Kruckeberg)
    3. 3. AKTIVITAS KAMPANYE v s AKTIVITAS PR
    4. 4. AKTIVITAS KAMPANYE v s AKTIVITAS PR Bersifat sementara Mengaplikasikan aktivitas PR
    5. 5. AKTIVITAS KAMPANYE v s AKTIVITAS PR Bertujuan jangka panjang Penekanan relationship building
    6. 6. Corporate Example
    7. 7. Then…
    8. 8. Now…
    9. 9. Mengapa Ganti Logo?
    10. 12. Aktivitas yang Dilakukan…
    11. 13. Publicity Foto Bisnis Garuda Food Ganti Logo Fotografer - Ardian Wibisono (http://foto.detik.com/readfoto/2007/09/04/144532/825521/461/3/1) “Di usianya yang ke 17 tahun, produsen makanan dan minuman Garuda Food mengganti logo perusahaannnya. Perubahan logo berlangsung di Restoran Pendopo Kemang, Jakarta Selatan, Selasa (4/9). “
    12. 14. Advertising
    13. 15. Merchandising
    14. 16. Kelompok Virginia L. 51408001 Felita F. 51408004 Oktavia 51408007 V. Andry 51408036 Paulina S. 51408038

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