HOW TO GROW
YOUR PRACTICE
IN THE 21st
CENTURY
Join Me on a Free Webinar!
http://bit.ly/Likeable7
PRESENTED BY Dave Kerpen
...
OUR STORY
HOW
IMPORTANT
IS WORD OF
MOUTH?
THE NEW WORD OF MOUTH
The average Facebook user has a network of about
150 PEOPLE.
1 Like =
150
RECOMMENDATIONS.
40 Page Likes x 150 Connections =
6,000 PEOPLE.
X
THE NEW WAY TO BE FOUND
WHAT
SOCIAL
MEDIA
WILL DO.
Social Media Will
ALLOW YOU TO EASILY
REACH NEW PATIENTS.
Social Media Will
HELP YOUR PRACTICE
STAY TOP OF MIND WITH
CURRENT PATIENTS.
Social Media Will
HELP BUILD LASTING
RELATIONSHIPS WITH
ALL PATIENTS.
WHAT
SOCIAL
MEDIA
WON’T DO.
SOCIAL MEDIA WON’T
BE FREE.
SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE PRACTICE.
HOW TO USE
SOCIAL MEDIA
TO GROW YOUR
PRACTICE
IN 10 EASY STEPS
1. GET STARTED
2. PERSONALIZE YOUR PAGE
3. GET CURRENT
PATIENTS TO “LIKE” YOU
4. ADVERTISE TO FRIENDS
OF CURRENT PATIENTS
5. USE CONTENT TO
ENGAGE PATIENTS
6. PROVIDE VALUE
WITH EDUCATION
7. CONNECT BY
ENTERTAINING
8. CREATE INCENTIVES
9. GENERATE
APPOINTMENT REQUESTS
10. ACQUIRE NEW PATIENTS
HOW CAN
LIKEABLE
HELP?
WHAT WE OFFER
1. Created and scheduled content.
2. Hypertargeted Facebook advertising.
3. Custom tab applications & social...
CONTENT SCHEDULED
AND MANAGED FOR YOU
HYPER-TARGETED
ADVERTISING
CUSTOM TAB APPS &
SOCIAL PROMOTIONS
OFFLINE MARKETING
SUPPORT
LIKEABLE TRAINING
AND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS 336 LIKES
In 4 months
579.3% INCREASE
WANT TO
LEARN MORE?
Schedule a FREE consultation with us
in the next 24 hours!
E-mail learnmore@likeabledentists.com
or ca...
JUST
FOR YOU!
Download our free eBook today!!
Grow Your Practice in the Digital Age
http://www.likeabledentistsebook.com
THANK YOU /
GRAND PRIZE!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
QUESTIONS?
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Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)

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Presented by Likeable Dentists' CEO Dave Kerpen on July 25th, 2013.

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Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)

  1. 1. HOW TO GROW YOUR PRACTICE IN THE 21st CENTURY Join Me on a Free Webinar! http://bit.ly/Likeable7 PRESENTED BY Dave Kerpen CEO and Founder Likeable Dentists Dave@likeable.com July 25, 2013
  2. 2. OUR STORY
  3. 3. HOW IMPORTANT IS WORD OF MOUTH?
  4. 4. THE NEW WORD OF MOUTH
  5. 5. The average Facebook user has a network of about 150 PEOPLE.
  6. 6. 1 Like = 150 RECOMMENDATIONS.
  7. 7. 40 Page Likes x 150 Connections = 6,000 PEOPLE. X
  8. 8. THE NEW WAY TO BE FOUND
  9. 9. WHAT SOCIAL MEDIA WILL DO.
  10. 10. Social Media Will ALLOW YOU TO EASILY REACH NEW PATIENTS.
  11. 11. Social Media Will HELP YOUR PRACTICE STAY TOP OF MIND WITH CURRENT PATIENTS.
  12. 12. Social Media Will HELP BUILD LASTING RELATIONSHIPS WITH ALL PATIENTS.
  13. 13. WHAT SOCIAL MEDIA WON’T DO.
  14. 14. SOCIAL MEDIA WON’T BE FREE.
  15. 15. SOCIAL MEDIA WON’T BRING YOU INSTANT RESULTS. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
  16. 16. SOCIAL MEDIA WON’T MAKE UP FOR AN UNLIKEABLE PRACTICE.
  17. 17. HOW TO USE SOCIAL MEDIA TO GROW YOUR PRACTICE IN 10 EASY STEPS
  18. 18. 1. GET STARTED
  19. 19. 2. PERSONALIZE YOUR PAGE
  20. 20. 3. GET CURRENT PATIENTS TO “LIKE” YOU
  21. 21. 4. ADVERTISE TO FRIENDS OF CURRENT PATIENTS
  22. 22. 5. USE CONTENT TO ENGAGE PATIENTS
  23. 23. 6. PROVIDE VALUE WITH EDUCATION
  24. 24. 7. CONNECT BY ENTERTAINING
  25. 25. 8. CREATE INCENTIVES
  26. 26. 9. GENERATE APPOINTMENT REQUESTS
  27. 27. 10. ACQUIRE NEW PATIENTS
  28. 28. HOW CAN LIKEABLE HELP?
  29. 29. WHAT WE OFFER 1. Created and scheduled content. 2. Hypertargeted Facebook advertising. 3. Custom tab applications & social media promotions. 4. Offline marketing kit. 5. One-on-one training & education.
  30. 30. CONTENT SCHEDULED AND MANAGED FOR YOU
  31. 31. HYPER-TARGETED ADVERTISING
  32. 32. CUSTOM TAB APPS & SOCIAL PROMOTIONS
  33. 33. OFFLINE MARKETING SUPPORT
  34. 34. LIKEABLE TRAINING AND EDUCATION Instructional Webinars 24/7 Customer Service Staff Training
  35. 35. CASE STUDY Dr. Andrew Dine's Facebook page STARTED WITH 58 LIKES NOW IT HAS 336 LIKES In 4 months 579.3% INCREASE
  36. 36. WANT TO LEARN MORE? Schedule a FREE consultation with us in the next 24 hours! E-mail learnmore@likeabledentists.com or call 212-359-4347! Use code “LDW725” for your FREE consultation!
  37. 37. JUST FOR YOU! Download our free eBook today!! Grow Your Practice in the Digital Age http://www.likeabledentistsebook.com
  38. 38. THANK YOU / GRAND PRIZE! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS?

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