Redes Sociais                       para empresas                             parSaturday, May 12, 12
“Quem é esse cara?”                       THIAGO LEITE                         about.me/thiagomtleite                     ...
“Social Media só serve para B2C”                                    #Mito!#Saturday, May 12, 12
witter, blogs, video and oogle+ than those investing few hours a week with socialmedia. ools used by B2B versus           ...
Conversa entre empresas      Confiança é a BASE      Público segmentado por natureza      Conteúdo tem menos apelo, mas ger...
Ciclo de Compra B2B        Busca!          Fez SEM?      Lead!                                    Faz Social?             ...
Marketing de Conteúdo       •       •       •       •       •            Webinar / Hangout On Air            Blog         ...
Saturday, May 12, 12
#recifenotadez                       #recifemaltratadoSaturday, May 12, 12
Experimente e adapte!Saturday, May 12, 12
Atualize-se!Saturday, May 12, 12
Obrigado!                            THIAGO LEITE                              about.me/thiagomtleite                     ...
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Redes sociais para empresas B2B

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Apresentação utilizada na palestra realizada por Thiago Leite durante o Social Media Brasil 2012.

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Redes sociais para empresas B2B

  1. 1. Redes Sociais para empresas parSaturday, May 12, 12
  2. 2. “Quem é esse cara?” THIAGO LEITE about.me/thiagomtleite @thiagomtleiteSaturday, May 12, 12
  3. 3. “Social Media só serve para B2C” #Mito!#Saturday, May 12, 12
  4. 4. witter, blogs, video and oogle+ than those investing few hours a week with socialmedia. ools used by B2B versus B2B vs B2C 2C his chart shows how B2B ocial media use differs from 2C-focused businesses. Diferentes ferramentas Diferentes métodos 2C are more focused on Diferentes objetivosacebook and B2B are moreocused on LinkedIn, Twitternd blogging. • 87% das empresas B2B usam LinkedIn vs 59% B2C* • 67% se preocupam com SEO vs 62% B2C* • 68% usam mídias sociais para obter inteligência vs 59% B2C* *Fonte: 2012 Social Media Marketing Industry Report www.socialmediaexaminer.com Saturday, May 12, 12
  5. 5. Conversa entre empresas Confiança é a BASE Público segmentado por natureza Conteúdo tem menos apelo, mas gera mais conhecimentoSaturday, May 12, 12
  6. 6. Ciclo de Compra B2B Busca! Fez SEM? Lead! Faz Social? Cultivo! Call to Action? Venda!Saturday, May 12, 12
  7. 7. Marketing de Conteúdo • • • • • Webinar / Hangout On Air Blog E-books Podcasts SlideShare + Necessidade Individual Marketing de Expertise • Fórum • Grupos (Facebook, LinkedIn, etc) • LinkedIn Answers / QuoraSaturday, May 12, 12
  8. 8. Saturday, May 12, 12
  9. 9. #recifenotadez #recifemaltratadoSaturday, May 12, 12
  10. 10. Experimente e adapte!Saturday, May 12, 12
  11. 11. Atualize-se!Saturday, May 12, 12
  12. 12. Obrigado! THIAGO LEITE about.me/thiagomtleite @thiagomtleiteSaturday, May 12, 12

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