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6 Truths About Persuasion

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Do you consider yourself persuasive? Find out how to get people to say yes (ethically) by flipping through our 6 persuasion truths.

This is part of our in-house class, Persuading Others, taught by Learning & Development Manager Alissa Owsley.

Published in: Career

6 Truths About Persuasion

  1. 1. Persuasion Truths
  2. 2. Tips for how to get people to say yes (ethically).
  3. 3. 1Likeability
  4. 4. 1Likeability Truth:
  5. 5. We say yes to the people we like.
  6. 6. So, if you’re having trouble persuading others, ask yourself…
  7. 7. Am I likeable?
  8. 8. 2Reciprocity
  9. 9. 2Reciprocity Truth:
  10. 10. We are persuaded to give a little when we get a little.
  11. 11. So ask yourself…
  12. 12. Do I give as good as I get?
  13. 13. 3Authority
  14. 14. 3Authority Truth:
  15. 15. We believe (and are persuaded by) experts.
  16. 16. So, think…
  17. 17. Am I perceived as an authority?
  18. 18. 4Consistency
  19. 19. 4Consistency Truth:
  20. 20. We trust (and are persuaded by) people who are consistent.
  21. 21. So…
  22. 22. Am I consistent with my message?
  23. 23. 5Social Proof
  24. 24. 5Social Proof Truth:
  25. 25. We are persuaded to do what everyone else is doing.
  26. 26. Ask yourself…
  27. 27. Who else could get behind this idea and help the cause?
  28. 28. And last but not least…
  29. 29. 6Scarcity
  30. 30. 6Scarcity Truth:
  31. 31. We assign value to (and are persuaded to buy into) limited availability.
  32. 32. Think…
  33. 33. Is my idea novel?
  34. 34. Likeability Reciprocity Authority Consistency Social Proof Scarcity Now that you know our 6 persuasion truths,
  35. 35. think about the last time you were persuaded to do something.
  36. 36. Likeability Reciprocity Authority Consistency Social Proof Scarcity What technique(s) were used on you?
  37. 37. Likeability Reciprocity Authority Consistency Social Proof Scarcity
  38. 38. BIG GIANT WARNING
  39. 39. With persuasion, you’ll win people…
  40. 40. but with manipulation, you’ll lose people.
  41. 41. So use your new knowledge for good.
  42. 42. Thanks for reading!

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