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The Power of Pull Marketing

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Published in: Business, News & Politics
  • Good stuff. The way things are changing, many old ideas of marketing just don't work anymore. Thanks for sharing this!
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The Power of Pull Marketing

  1. 2. Why do people reject good ideas?
  2. 3. Beliefs
  3. 4. “ The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.” Dee Hock never get old ones out
  4. 5. easier? is business
  5. 6. consumer mindset
  6. 8. Marketing Rules are Changing It was It’s now Pushing message to client Pulling client to the message One way message Interactive conversation Business generated content User generated content Direct client to immediate action Engage, build relationship Hard to measure results Real time metrics Consistent media preferences GenY/X different media preferences Coveting information Sharing information Charging for entry – block entry Giving free ebooks, product
  7. 9. the new model marketing PULL
  8. 10. the new model longevity authority credibility visibility attraction distinction longevity authority credibility visibility attraction distinction
  9. 11. the new model 1
  10. 12. selling is like kissing
  11. 13. un known 80% 20% you known
  12. 15. I’m not qu alified! I’m not a w riter! No idea w here to sta rt! No time! Don’t know what to write?
  13. 18. 15 50 100 200 300 400 500 500 500 500 500 500 500 500 500
  14. 19. the new model 2
  15. 20. We naturally tend to gravitate to things that are unique.
  16. 21. Your marketing does this to you!
  17. 23. bb
  18. 24. Compare that to…
  19. 25. Perceived value £ $20
  20. 26. the new model 3
  21. 29. the new model 4
  22. 32. Will always refer you Will refer you if you make it easy to do Will never refer you
  23. 33. the new model 5
  24. 35. Authority is no longer assumed but it can be garnered instantly with the right tools.
  25. 36. the new model 6
  26. 37. buys you shelf life
  27. 38. books? who throws out

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