1 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Disrupting The Video
Communications
Industry...
2 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Welcome! Webinar Overview
 Using the ON24 C...
3 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Housekeeping
 We are recording today and yo...
4 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Using The ON24 Console
OR….
5 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Craig Malloy
CEO, Lifesize
Simon Dudley
Vide...
6 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Disruptive Innovation Is In Our DNA
1st HD v...
7 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Video Communications
 Reinvention of Lifesi...
8 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
New Market With New Requirements
 Usage of ...
9 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
New Technology Disruptions
 Massive, unstop...
10 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Change Is Coming To Video
 Until now, vide...
11 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
What Business Really Wants
 Enable everyon...
12 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Still Searching
These offerings don’t give
...
13 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Lifesize Cloud Overview
 The First and Onl...
14 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Conferences Rooms Still Matter/ Rise of the...
15 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Complete, Cost Effective, Efficient
A conne...
16 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
How It Works
Lifesize Magic Installed Here
...
17 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Meet the Way You Want:
Instantly or Schedul...
18 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
The Connected Experience, The Way Customers...
19 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Summary
 Demand for easy-to-manage, easy-t...
20 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Craig Malloy
CEO, Lifesize
Simon Dudley
Vid...
21 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Craig Malloy
CEO, Lifesize
Simon Dudley
Vid...
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Disrupting the Video Communications Industry: What's the Big Deal with the New Lifesize? An Executive Interview with Lifesize CEO Craig Malloy

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Founder/CEO Craig Malloy and Video Evangelist Simon Dudley as they discuss “the new Lifesize” and how the company is disrupting the video communications industry in an exclusive webinar recorded on July 16, 2014. They discuss the state of the industry and how Lifesize is changing the game by delivering a connected experience with Lifesize Cloud and Lifesize Icon to customers world wide.

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  • Simon Dudley, Video Evangelist for LifeSize

    Simon is an executive with more than 20 years of experience in the development, sale and marketing of high-technology products. n his role as Video Evangelist, Dudley is the spokesperson for LifeSize and evangelizes how video communications can help drive social collaboration and accelerate business success.
    Simon holds 3 patents, awarded during his time at LifeSize Communications, as part of his work helping design the world’s first High Definition Video Conferencing Solutions.
  • “Three Factors Will Significantly Impact Enterprise Cloud Use in the Near to Midterm Future." Gartner, Aug. 2, 2103
    “Demand for mobile video-conferencing soars.” Wainhouse Research, April 25, 2014
    “Worldwide Mobile Worker Population. 2011-2015 Forecast.” IDC, Jan. 2012
    “Survey Analysis: Understand Employee Use of Personal Devices for Work to Profit From BYOD Trends.” Gartner, April 24, 2013

  • Gartner, “Survey Analysis: Understand Employee Use of Personal Devices for Work to Profit From BYOD Trends”
    global study by Wainhouse Research: http://www.realwire.com/releases/Demand-for-mobile-video-conferencing-soars
    “Demand for conferencing is growing” from Gartner, April 2014

  • Gartner, “Survey Analysis: Understand Employee Use of Personal Devices for Work to Profit From BYOD Trends”
    global study by Wainhouse Research: http://www.realwire.com/releases/Demand-for-mobile-video-conferencing-soars
    “Demand for conferencing is growing” from Gartner, April 2014

  • Gartner, “Survey Analysis: Understand Employee Use of Personal Devices for Work to Profit From BYOD Trends”
    global study by Wainhouse Research: http://www.realwire.com/releases/Demand-for-mobile-video-conferencing-soars
    “Demand for conferencing is growing” from Gartner, April 2014

  • Gartner, “Survey Analysis: Understand Employee Use of Personal Devices for Work to Profit From BYOD Trends”
    global study by Wainhouse Research: http://www.realwire.com/releases/Demand-for-mobile-video-conferencing-soars
    “Demand for conferencing is growing” from Gartner, April 2014

  • Simon Dudley, Video Evangelist for LifeSize

    Simon is an executive with more than 20 years of experience in the development, sale and marketing of high-technology products. n his role as Video Evangelist, Dudley is the spokesperson for LifeSize and evangelizes how video communications can help drive social collaboration and accelerate business success.
    Simon holds 3 patents, awarded during his time at LifeSize Communications, as part of his work helping design the world’s first High Definition Video Conferencing Solutions.

  • Simon Dudley, Video Evangelist for LifeSize

    Simon is an executive with more than 20 years of experience in the development, sale and marketing of high-technology products. n his role as Video Evangelist, Dudley is the spokesperson for LifeSize and evangelizes how video communications can help drive social collaboration and accelerate business success.
    Simon holds 3 patents, awarded during his time at LifeSize Communications, as part of his work helping design the world’s first High Definition Video Conferencing Solutions.
  • Disrupting the Video Communications Industry: What's the Big Deal with the New Lifesize? An Executive Interview with Lifesize CEO Craig Malloy

    1. 1. 1 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Disrupting The Video Communications Industry: What’s the Big Deal with “The New” Lifesize? With Video Evangelist Simon Dudley and Lifesize CEO Craig Malloy July 16, 2014
    2. 2. 2 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Welcome! Webinar Overview  Using the ON24 Console  Speaker Introductions  Disrupting the Video Communications Industry: The New Lifesize  Q&A: ON24 Console, Twitter: #AskLS @LifesizeHD or email SimonSays@Lifesize.com  Survey – We Want Your Feedback! Kurt Weisenberger Webinar Moderator
    3. 3. 3 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Housekeeping  We are recording today and you will receive a link to view the replay via email  There’s no phone number to dial, streaming audio only  Questions? Use the ON24 console to ask yours at any time  We need your feedback! Please complete the survey at the end of the webinar Kurt Weisenberger Webinar Moderator
    4. 4. 4 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Using The ON24 Console OR….
    5. 5. 5 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Craig Malloy CEO, Lifesize Simon Dudley Video Evangelist, Lifesize Featured Speakers:
    6. 6. 6 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Disruptive Innovation Is In Our DNA 1st HD video system for under $5,000 (2007) 1st 1080p video system 1st single-button streaming, recording and auto-publishing solution 1st integrated, virtualized video infrastructure platform 1st virtualized, software-based MCU for video collaboration 1st touch-screen phone optimized for HD video collaboration 1st all-in-one video conferencing solution, installed in minutes 1st business- class HD video system in the world Introduced the “Smart Video” experience, coupling feature- rich video applications powered by an integrated infrastructure & endpoint relationship 2005 2009 2010 2011 2012 2013 2014 1st to deliver a truly “connected experience” across any device, in the cloud or on-prem, instant or scheduled Transformation of Lifesize, new brand identity, new look/feel
    7. 7. 7 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Video Communications  Reinvention of Lifesize: New Brand, New Logo, Lifesize Cloud  Video Communication Industry Transition  Explosion of Video Being Driven by Consumer Applications  People Expect “Anytime-Anywhere” Communication Experience  More Remote Workers – Need to Stay Connected  Shift to Cloud Services Transforming from On-Premise Technology
    8. 8. 8 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. New Market With New Requirements  Usage of video communication is exploding • Driven primarily by consumer/mobile applications - Skype, Facetime and Google Hangouts  Employees now expect same capability at work • Conference rooms, desktops and mobile • Anytime, anywhere, on-demand, self service  Distributed and virtual companies changing the nature of work and collaboration
    9. 9. 9 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. New Technology Disruptions  Massive, unstoppable, shift to cloud infrastructure for essential applications at serious businesses. • ERP, CRM, HR, Voice, Support, Content Mgt  Why? • Scalability, cost, flexibility, UX, viral adoption, no maintenance, no set up, instant new features, business leaders buy, not just IT  Same disruption and benefits coming to video communication
    10. 10. 10 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Change Is Coming To Video  Until now, video communications for business has been a frustrating, complex, expensive mess. • Can’t scale, poor UX, requires dedicated IT management, large capital outlays  In fact, market for on-premise video infrastructure and expensive conference room systems is shrinking, rapidly • Business isn’t going to take it anymore and looking for alternatives
    11. 11. 11 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. What Business Really Wants  Enable everyone with the highest quality video collaboration • Completely - Conference room, desktop, mobile - Anytime, anywhere, direct call or virtual meeting, 1:1, 1: Many, no limits • Cost Effectively - A few dollars / month / user, a few $ thousand or less per conference room - Nothing to manage or upgrade, ever. All delivered from one company • Efficiently - Self serve invites and apps, instant connect conference rooms, no IT folks needed
    12. 12. 12 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Still Searching These offerings don’t give business users what they need and desire: • Completeness • Cost effectiveness • Efficiency Traditional On-Premises Infrastructure Web Conferencing “Meet-Me” Cloud Video Services Free Video Services • $$$ • Can’t Scale • No Conference Room • Meet-Me Only • Not Connected to Conference Room • Meet-Me Only • Not a Business-Class Service
    13. 13. 13 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Lifesize Cloud Overview  The First and Only complete connected device and cloud infrastructure offering for business  Finally solves ALL of the previously unsolvable roadblocks to full and blissfully simple video collaboration for any organization of any size 1. Create an account at lifesize.com 2. Invite your co-workers 3. Install apps of your choice on your favorite devices 4. Plug in conference room device to TV, power, network, and log in 5. Go! (We do all the hard stuff behind the scenes)
    14. 14. 14 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Conferences Rooms Still Matter/ Rise of the Connected Device • Where teams of people work together, they gather in conference rooms to meet • Want to easily connect to home workers, travelers and groups in other locations • Unique application conference rooms require a dedicated device, e.g. speakerphones, large displays • Conference room video device must be full gateway to the service • (Think Nest, Fitbit, Roku, Xbox, Square; all connected devices)
    15. 15. 15 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Complete, Cost Effective, Efficient A connected experience — including the meeting room  Lifesize Icon room video system works right out of the box  Smartphones, laptops, tablets, guest clients, telephones One tool for all the ways people communicate  Shared directory (prepopulated, click to call with presence status), instant and scheduled calls, single and group calls, data sharing Works with what customers have today  25-way HD and audio for every user and meeting, 24/7  Interoperable, with unlimited guest clients! Simple to buy, easy to manage  Flexible subscription plan for all sizes of teams and budgets 10 users to 1000’s
    16. 16. 16 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. How It Works Lifesize Magic Installed Here Any Guest, Anytime Your Company with Lifesize Icon Room Systems and Apps Global Cloud Platform - Firewall Traversal - Multiparty Calling - Directory - Presence -Device Software Update -Etc.
    17. 17. 17 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Meet the Way You Want: Instantly or Scheduled The Connected Experience Connected Experience Any Device, Especially Conference Rooms Cloud or On-Premises: Customers Can Choose
    18. 18. 18 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. The Connected Experience, The Way Customers Need It Who  Open to the benefits of SaaS  Often new to video conferencing Wants  Fast, easy, on-the-go collaboration solution with convenience of subscription  Best-in-class meeting experience with unrivaled simplicity  To avoid managing/paying for on-premises solution In the Cloud (SaaS) Lifesize Icon + Lifesize Cloud Who  Has existing video conferencing deployment  Needs to run on their own network Wants  Flexibility and control for large meetings within their own network  Customization of deployment to integrate with other UC tools  To deploy and manage on-premises On-Premises (On Your Network) Lifesize Icon + Lifesize UVC
    19. 19. 19 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Summary  Demand for easy-to-manage, easy-to-use video conferencing is exploding.  Lifesize is reimagining the industry with the Lifesize Cloud, a true connected experience.  Lifesize Cloud is the perfect blend of hardware, software, UX and service, which allows anyone, anywhere to be connected on any device, especially conference rooms.
    20. 20. 20 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Craig Malloy CEO, Lifesize Simon Dudley Video Evangelist, Lifesize Visit Lifesize.Com/Cloud to start your free trial
    21. 21. 21 © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential. Craig Malloy CEO, Lifesize Simon Dudley Video Evangelist, Lifesize THANK YOU! Visit Lifesize.Com/Cloud to start your free trial

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