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Keyword and topic research with Semrush by Lidia Infante

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Keyword and topic research with Semrush by Lidia Infante

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Keyword research is market research. And content is your product.
In this presentation I share my keyword and topic research workflow using Semrush. My workflow includes:
- Competitor identification
- Keyword gap analysis at scale with the Keyword Relevance Score calculator
- Keyword clustering
- Intent identification (with template)
- SERP features identification (with template)

Find all the resources here:
- Keyword Relevance Score calculator: https://bit.ly/KRScalculator
- Topic Intent Calculator: https://bit.ly/IntentCalculator
- Topic SERP features calculator: https://bit.ly/SERPcalculator

Keyword research is market research. And content is your product.
In this presentation I share my keyword and topic research workflow using Semrush. My workflow includes:
- Competitor identification
- Keyword gap analysis at scale with the Keyword Relevance Score calculator
- Keyword clustering
- Intent identification (with template)
- SERP features identification (with template)

Find all the resources here:
- Keyword Relevance Score calculator: https://bit.ly/KRScalculator
- Topic Intent Calculator: https://bit.ly/IntentCalculator
- Topic SERP features calculator: https://bit.ly/SERPcalculator

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Keyword and topic research with Semrush by Lidia Infante

  1. 1. Keyword and Topic Research With Semrush (obviously!)
  2. 2. Keyword research is market research 3
  3. 3. And content is your product 4
  4. 4. Who are your competitors? ● They are speaking to your audience ● They rank for your target keywords ● They are satisfying the same need as you 5 Competitor identification
  5. 5. Top-down approach vs. Bottom up approach 6 Competitor identification
  6. 6. 7
  7. 7. Keyword research at scale ● Let your competitors do the work ● Start with a gap analysis ● And then… 8 Identify your core keywords
  8. 8. Keyword Relevance Score 9 Identify your core keywords Competitors x 100 - ∑ rankings Competitors x 100 x 100
  9. 9. 10 Grab the template here!
  10. 10. From keywords to topics 11 Keyword clustering
  11. 11. Going beyond the 10 blue links 12 SERP Features & Intent
  12. 12. 13 Grab the template here!
  13. 13. 14 Grab the template here!
  14. 14. Thank you! Lidia Infante Senior SEO Manager, BigCommerce lidia-infante.com /in/lidiainfante/ @LidiaInfanteM 15 See you by the pool! 🌐

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