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Personal
Inbound Marketing




       by Jon DiPietro
Who am I?
Digital
Citizen
Career Path




              Engineer   Business   Blogger   Inbound
                          Owner               Market...
The Unknown Professional
Digital Footprint
Prove it!
Traditional Job Seeking
Ch-ch-ch-ch-changes
Power Shift
Power
Shift




        Democratization
Power
Shift




        Web 2.0
Power
Shift




        Trust
New Rules
New Rules




            Mixed Norms
Search
Evolution




            Search Evolution
Now what?
Solution




           Content
Solution




           Spread Ideas
Solution




           Measure & Convert
Inbound Marketing
Inbound
Marketing                  Create



            Analyze                     Optimize




                 Convert...
Inbound
Marketing




            Wits vs. Wallets
Step One:
Content
            Remarkable



             Readable



            Shareable



             Blogging
SEO Factors
Step Two:
Optimize
                      Other




            Page Titles


                                 ...
Step Three:
Promote




              Social Media
Step Four:
Convert
              1) Call to action




             2) Conversion form




                Landing Pages
Step Five:                           Analytics




Analyze      Structure                                        Traffic

...
Let’s Build It
1) Register
Your Name
$1/month




                      Optional,
              but highly recommended
2a) Get a
Website
$5/month




            Option #1
2b) Get a
Website




            Option #2
3) Create
Your Blog




            http://bit.ly/wp-resume
4) Add
Content




          Presentations, videos, pictures, etc…
5a) Brag on
LinkedIn




              Trick out your profile
5b) Brag on
Twitter




              Learn and connect
5c) Brag on
Facebook




              Share news, pictures, and videos
6) Convert
Visitors




             Multiple contact points
7) Measure




             Google Analytics
Summary


Step                          Free/Easy             Paid
Register domain               $0                    $12...
Thank You


Email:
jon.dipietro@domesticatingit.com

Blog:
domesticatingit.com

Twitter:
@JonDiPietro

Book:
“Social Media...
Personal Inbound Marketing
Personal Inbound Marketing
Personal Inbound Marketing
Personal Inbound Marketing
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Personal Inbound Marketing

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As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.

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Personal Inbound Marketing

  1. 1. Personal Inbound Marketing by Jon DiPietro
  2. 2. Who am I?
  3. 3. Digital Citizen
  4. 4. Career Path Engineer Business Blogger Inbound Owner Marketer
  5. 5. The Unknown Professional
  6. 6. Digital Footprint
  7. 7. Prove it!
  8. 8. Traditional Job Seeking
  9. 9. Ch-ch-ch-ch-changes
  10. 10. Power Shift
  11. 11. Power Shift Democratization
  12. 12. Power Shift Web 2.0
  13. 13. Power Shift Trust
  14. 14. New Rules
  15. 15. New Rules Mixed Norms
  16. 16. Search Evolution Search Evolution
  17. 17. Now what?
  18. 18. Solution Content
  19. 19. Solution Spread Ideas
  20. 20. Solution Measure & Convert
  21. 21. Inbound Marketing
  22. 22. Inbound Marketing Create Analyze Optimize Convert Promote Five Steps
  23. 23. Inbound Marketing Wits vs. Wallets
  24. 24. Step One: Content Remarkable Readable Shareable Blogging
  25. 25. SEO Factors Step Two: Optimize Other Page Titles Inbound URL Links Search Engine Optimization
  26. 26. Step Three: Promote Social Media
  27. 27. Step Four: Convert 1) Call to action 2) Conversion form Landing Pages
  28. 28. Step Five: Analytics Analyze Structure Traffic Sitemaps Metrics Analysis Crawl errors Visits/visitors Segmentation Time on Keywords A/B testing page/site Competitive Bounce/exit rate Intelligence Conversion rate Engagement If it can’t be measured, it can’t be managed.
  29. 29. Let’s Build It
  30. 30. 1) Register Your Name $1/month Optional, but highly recommended
  31. 31. 2a) Get a Website $5/month Option #1
  32. 32. 2b) Get a Website Option #2
  33. 33. 3) Create Your Blog http://bit.ly/wp-resume
  34. 34. 4) Add Content Presentations, videos, pictures, etc…
  35. 35. 5a) Brag on LinkedIn Trick out your profile
  36. 36. 5b) Brag on Twitter Learn and connect
  37. 37. 5c) Brag on Facebook Share news, pictures, and videos
  38. 38. 6) Convert Visitors Multiple contact points
  39. 39. 7) Measure Google Analytics
  40. 40. Summary Step Free/Easy Paid Register domain $0 $12 per year at GoDaddy Web host $0 at WordPress.com $5 per month at HostGator Install/configure WordPress $0 $0 Add content $0 $0 Promote via social media $0 $0 Collect leads via forms $0 $0 Measure traffic $0 $0 Annual Total $0 $72
  41. 41. Thank You Email: jon.dipietro@domesticatingit.com Blog: domesticatingit.com Twitter: @JonDiPietro Book: “Social Media for Engineers & Scientists” leftbrainhandbook.com

As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.

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