Liberty842: Talking Telly

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Social Media Week London presentation by Tayler Cresswell at Liberty842

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Liberty842: Talking Telly

  1. 1. The Social Media PracticeTalking Telly15th February 2012Food and drink kindly supplied by Tangerine Dream
  2. 2. Hello!Tayler CresswellCo-Founder & Editorial Director at Liberty842@tayler@Liberty842#socialtv#SMWLDN The Social Media Practice
  3. 3. Liberty842 is a hands-on practice The Social Media Practice
  4. 4. What we do• Advise – opportunity & risk• Guide – set up, monitor, mentor• Manage – retained support for digital portfolios• Create and publish – content generation• Training – workshops for celebrities, staff & third parties The Social Media Practice
  5. 5. Alan Carr: Chatty Man The Social Media Practice
  6. 6. 21stC watercoolerLive TV is the biggest driver of conversations on Twitter The Social Media Practice
  7. 7. Part of Chatty Man’s eco-systemBroadcaster, producer, host, booker, audience and Sam @chattyman Practice The Social Media
  8. 8. June 2009 The Social Media Practice
  9. 9. Exclusive content and teasers The Social Media Practice
  10. 10. Exclusive content and teasers One Direction fans besiege the studio and @chattyman for news. Many have stuck with the show since broadcast The Social Media Practice
  11. 11. Audience chat provides content The Social Media Practice
  12. 12. Always “on air” The Social Media Practice
  13. 13. Always “on air”The conversation continues when Chatty Man is off airkeeping interest up. The Social Media Practice
  14. 14. Double actSam’s aim is to take the pressure off Alan and for@chattyman to complement Alan’s personal Twitter account. The Social Media Practice
  15. 15. Double actThe amount of work that goes into looking after @chattymanon Twitter can’t be underestimated. The Social Media Practice
  16. 16. Feedback • Something else re reportingAlan Carr thanks Twitter fans for their part in his NTA award. February 2012 The Social Media Practice
  17. 17. National Television Awards The Social Media Practice
  18. 18. In it for the long termThere’s no shortcut to building a loyal, *real* audience… The Social Media Practice

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