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Raising moneyquickly


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Raising moneyquickly

  1. 1. 5555555555555555555555555555555555555555555555555555555 Raising Money“In politics, it’s no go without Quickly whether they should or shouldn’t business with someone else in yourdough.” —Evry’s Law give. This is just a preliminary list. field, but they are loyal to you. a. Write down the names of They know you, trust you, like youS ome Libertarians succeed by your immediate blood relatives. and believe you. List their names. re-inventing the wheel. Most One name per line, list your father h. Who do you spend money Libertarians fail by re-inventing the flat tire. Here’s the simplest, easiest, Raising and mother, your brothers and sisters. What about grandmothers and grandfathers? Aunts and uncles with? Who do you do business with? Who is your doctor? Your dentist? Chiropractor? Car me-fastest way to raise the first $2,500for your next campaign in only your first you stay in touch with? b. If you’re married, write the chanic? Who owns the used bookstore you frequent?seven days. Why is the first $2,500 soimportant? That $2,500 is your cam- $2,500 in name of your spouse, mother-in-law, father-in-law . . . and any of your spouse’s immediate blood relatives. Who owns the small boutique or men’s store you patronize? Who is your insurance agent? Who’s yourpaign’s seed corn. Political start-upcapital. Yeast to make the bread rise. The first seven days of a fitness 7 days c. Write down the names of your personal friends. d. List the people you socialize veterinarian? Who styles your hair? Who owns the dry cleaners that you spend $500 a year at? Who’s yourprogram, the first seven days of a the money? 4. When do you ask for with. Who do you go to dinner real estate agent? Car salesperson?diet, the first seven days of the money? 5. How do you ask for with? Have over for parties? Go Printer? Video rental store owner?developing a new skill set the pace it? Exactly what do you say? camping with? Play bridge with? Health food store owner?for all that follows. What other social activities do you A strong beginning fans theflames of faith. A weak startbreathes life into self-doubt. Who Do You Ask For Money? Before you read this section, get some blank paper and a pen. engage in? Who with? e. What organizations (other than the LP) are you involved in? W ho else do you spend money with? If they know you and you know them, if you’ve done “You don’t have to recover from First, we’ll make a preliminary Rotary Club? Lions? Chamber of repeat business with them,a good start,” said John Wareham. list of the people you know who know Commerce? Church? Charity? A especially if you’ve sent them Can it really be done in only you. If you’re well-known in your support group? Mensa? Society for business . . . list their names. (Yourseven days? Some candidates raised community, many people you don’t Creative Anachronism? Square checkbook, credit card billing,the first $2,500 in seven hours. know may recognize you. Leave them Dancing? Ballroom Dancing? Rolodex, appointment calendar,Others in a day. Many in 3 days. A off your list. If you stay up on what’s University boosters? Health Club? holiday card list and receipts arefew took the whole week. Nobody going on in your community, you What else? Who do you usually sit gold mines for this chunk.)needed more than seven days. will recognize many people who don’t next to, talk with and spend time i. Who else do you personally know you. Leave them off your list. with at the gatherings or meetings? know who personally knows you?STEPS TO SUCCESS To qualify for your preliminary list, Write their names down. List their names. You’ll be doing one-on-one the person must know you and you f. Write the names of the co- Congratulations! You’ve putpersonal fund-raising for your must know the person. workers that you spend time at together your basic preliminary list.campaign. The steps are elegant and work with. (Don’t list or ask people Other names may occur later. Writesimple and easy: 1. Who do you askfor money? 2. How much do youask for? 3. Where do you ask for D on’t consider whether they can or can’t afford to give, whether they will or won’t give, who report to you at work. It borders on harassment.) them down as they occur. As the Arabs say, “The palest ink is more reliable than the strongest memory.” g. If you’re a member of one of the professions, own a business, are Second, list the phone numbers Written by self-employed, or in sales, who are and addresses next to the names on your regular, repeat, favorite your list. Michael Cloud clients? They could be doing Third, put a check mark next to
  2. 2. the name of everyone on your list The second easiest thing to shut up. Even if the other person of credit card receipts, paid billsthat you’ve personally talked with ignore is a phone call. There are says nothing for a seeming eternity, and check stubs, then add up andat least 30 minutes during the last answering machines, call interrupt let the silence hang heavy until the write down exactly how much you12 months. This is your list of services, people in the home or other person fills it with words. spent with each person. Don’tprospective donors. office interrupting or waiting for Rule of thumb: Whoever talks next round it off. Write the exact dollar the person you’re trying to talk will be leaving money with the figure.How Much Money with. Contacting anyone on your other person. In addition to your relationshipDo You Ask For? list by phone will be a last resort. 4. If the person says “Yes”, ask with each of these people, you will These people are not motivated him to get the checkbook so that be employing the principle ofto give because of The LibertarianParty, the Libertarian philosophy,your unanswerable arguments for T he hardest thing to lie to, ignore, put off, let down, refuse or get rid of is a living, breathing the check “can be filled out as the law requires.” Tell him, “Please make the check payable to reciprocity. Tit for tat. I support you, now you support me.your positions, the benefits of livingin a better society or even becausethey despise the incumbent. person looking you in the eyes. One-on-one, in person is how you’ll be asking for almost all of your (appropriate campaign committee name).” Get the check, thank the person and leave. U se the same format as above through step 6. Change step seven to incorporate reciprocation: They are giving to you because contributions. 5. Usually the person will be “I see . . . But John in the last 12of you and your personal relation- Also remember that you can’t concerned about the amount you months I spent $1,247 with you,ship with them. Your family from immediately collect a check through asked for, the campaign or why and in the next 12 months I’lllove, duty and family ties. Your the mail or over the phone. You you’re running for office. Get him probably spend another $1,247friends and co-workers out of can in person. talking. with you. I’d like to know youfriendship, obligation and personal If you live within 60 miles of the 6. If they have objections to appreciate me and my business . . .ties. So, too, with the people you person on your list, go to his office helping or helping now, say, and the best way for me to knowsocialize with. Your clients and or home. (Telephone the others.) “Ohhh? Tell me about it.” Keep that is with your $125 donation tocustomers out of goodwill and them talking with a non-critical my campaign. Will you do it?”loyalty. And the people you spend When Do You Ask? “Ohh?” Or “Uhh-huh . . . ” And Other reciprocation sentences:money with and do business with Pick a time when you can spend “Really? . . . ” And “Tell me more.” s “I support your business . . .will do it from goodwill and out of an uninterrupted seven minutes with Let them talk. Let them express I’d like you to support my run fora sense of reciprocation. You the person. Don’t make a formal their feelings and thoughts. office.”scratched my back, now I’ll scratch appointment. Don’t make a big deal 7. Then say, “I see . . . but I am s “I put money into youryours. They want to return the favor. about it. If you’re around other people, your (relationship) and I’d really business . . . I’d like you to put The only reason these people take the person aside with, “C’mere, like your help. If $500 is too much, money into my effort here.”are motivated to give is because of I have some good news. You’re one how much would you be willing to s “I help your business . . . ”you and their relationship with you. of the first people I’ve told.” put into the (your name) for Out of all the people you couldThey know you and like you and (office) campaign?” do business with, you’ve remainedtrust you and believe you. How Do You Ask 8. If they name a reasonable loyal to this businessperson. How The strength of your relation- For the Money? amount — 50% or more of what you many thousands of dollars is yourship and their income determines With family, friends, co-workers asked for — get the check filled out, repeat business, customer loyaltyhow much you can ask for. and people you socialize with, get the check, thank them and leave. and ongoing support bringing his s Family and Friends: Ask here’s the basic format: 9. If they still have objections or business over the lifetime of youreach one to give 1% of your estimate 1. For family: “Mom, I’ve got concerns, repeat steps 6, 7, and 8. patronage? Isn’t that worthof the person’s annual income. great news. I’m running for City 10. In many cases you will need something? s People you socialize with, Council. Imagine . . . your son . . . to ask for the money three and Clients: If they the boy you raised . . . running for 11. If they do not give or claim How Do you Schedule It?make under $25,000 a year, ask for public office. Isn’t that terrific? I they cannot give, thank them for You know your hours and$50. Over $25,000, ask for $100. wanted you to be among the first to being your (relationship), thank commitments better than I do. Set s People you spend money know. them for letting you share your aside 2 hours each week day and 4with or do business with: If they “Mom, will you put $500 into great news and say goodbye. hours each weekend day for sevenprovide a service, 10% of what you your son’s campaign?“ 12. That evening, send them a days. Work it around your schedule.spent with them; If they sell goods, For friends: “Jerry, I’ve got thank-you card letting them know10% of their estimated gross profit. great news. I’m running for state you appreciate them being your Money is the Fuel List the appropriate amount legislature. Imagine . . . your golfing (relationship), thank them for Money is the fuel that runs yournext to each name on your list. buddy, your regular golfing partner considering donating, and ask them Libertarian campaign. It won’t make You can always accept less than for 3 years . . . running for public if they wouldn’t reconsider you a good driver or guarantee youyou ask for, but you’ll rarely be office. Isn’t that terrific? I wanted donating. Ask them to mail you a reach your destination. But withoutoffered more. you to be among the first to know. donation, and be sure to enclose a it you’re stalled and stuck. “Jerry, will you put $100 into stamped reply envelope and aWhere Do you Ask? your golfing sidekick’s campaign? . . . ” donation card. This article © 1996 The easiest thing to ignore is a 2. Always end by asking for the Before you approach people youletter — closely followed by fax and contribution. spend money with or do businesse-mail. So you won’t use these. 3. After you ask for the money, with, go through the last 12 months