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Integrating capital & referendum campaigns


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Integrating capital & referendum campaigns

  1. 1. Integrating Capital & Referendum Campaigns Presented by Pauline Kehoe, Director, Goshen Public Library & Libby Post, President/CEO, Communication Services 2007 NYLA Convention, Buffalo, NY Why do both?• One can lift up the other – Momentum from capital campaign provides a built in supportive constituency of opinion leaders in community – Momentum from referendum campaign can help raise funds 1
  2. 2. Capital Campaign Basics• Group of committed leadership volunteers willing to make asks• Lead donors willing to put their names to the effort• Participation by the library’s board Referendum Campaign basics• Committed group of leadership volunteers willing to head up an electoral initiative – Identifying voters – Contacting voters – Turning out voters• Participation by the library’s board 2
  3. 3. Overall Campaign Structure Library’s Board Board Members Involved in Both Referendum Capital Campaign Campaign Goshen Timeline• Focus groups to develop messaging• Organizing Capital Campaign• April Budget Vote• Capital Campaign Asks• Begin Organizing Referendum Campaign• Go public with Capital Campaign• Referendum vote March 5, 2008 3
  4. 4. Goshen Messaging• Building for the Future – A building that is welcoming and accessible – A building that provides the spark for creativity and knowledge – A building that enables everyone who enters to achieve First Communication• Q&A to answer the negatives in the community 4
  5. 5. First Communication April Budget Vote• Dry run for referendum – Friend to Friend – GOTV postcard – ID calling – GOTV calling 5
  6. 6. April Budget Vote Capital Campaign• Develop graphic look 6
  7. 7. CC Package• Pocket folder• Case Statement• Naming Opportunities• Pledge Form• Response Envelope• VideoCaseStatement 7
  8. 8. Organizing Referendum• Campaign Executive Committee• Campaign Manager• Community Outreach/Constituency Building Coordinator• Voter Contact Coordinator• Fund Raising• IT• GOTV Next Steps• Continue raising money – Community Campaign• Increase community support for referendum – Build momentum to peak on day of vote 8