Facebook for a cause

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Facebook for a cause

  1. 1. FACEBOOK FOR A CAUSE:Online Community Organizing
  2. 2. “Vision without action is merely a dreamAction without vision just passes the timeVision with action can change the world” ~ Joel Barker
  3. 3. But isn’t Facebook just forpeople to share the boringdetails of their mundane lives?
  4. 4. And theirfood!
  5. 5. TYPES OF FACEBOOK USERS The addict The sharer The lurker The news junkie ???
  6. 6. HOW WE THINK PEOPLE USE FACEBOOK
  7. 7. HOW PEOPLE REALLY USE FACEBOOK
  8. 8. FACEBOOK AND CYBER ACTIVISM
  9. 9. Using e-mail, blogs, and socialnetworking sites to publicize a cause by disseminating information quickly… CyberCyber Activism can help promote a Activismcause, product, company, politician ora revolution; witness the extraordinary amount of cyber activism in the Middle East after the turn of the century. Source: PCMag.com/encyclopedia/term/63075/cyberactivism
  10. 10. Does Cyber Activism reallywork?
  11. 11. TWO CAUSES/TWO CAMPAIGNS Cartoons for Support Gay Marriage Child Abuse Awareness
  12. 12. TWO CAUSES/TWO CAMPAIGNS Cartoons for Support Gay Marriage Child Abuse Awareness 2010  2013 Created awareness  Created awareness Awareness enough?  Awareness enough? Offline Activism?  Offline Activism?
  13. 13. How can Facebook help meorganize around my cause?
  14. 14. FACEBOOK OUTREACH CHANNELS Personal Account Pages Groups
  15. 15. PERSONAL ACCOUNT Private Followers Freedom and flexibility No statistical Data
  16. 16. PAGES Types:  Brands,Organizations, Individuals, Celebrities Applications Insights (stats)
  17. 17. GROUPS Friends/Family Organizational Cause/Topic Privacy: Open/Closed/Secret
  18. 18. CREATING AND/OR CURATING CONTENT Photos Articles Status Updates Questions/Surveys
  19. 19. COMMUNITY ENGAGEMENT Get them talking Provide good, relevant content Change it up Connect w/other likeminded organizations Remember rules of effective communication Pay attention to your Insights
  20. 20. How will I know if it’s working?
  21. 21. INSIGHTS Likes  Demographics & Location  Where they came from Reach  Demographics  How you reached people  Visits Talking about this  Who  How
  22. 22. REACH Demographics How you reached people Visits
  23. 23. LIKES Demographics & Location Where they came from
  24. 24. TALKING ABOUT THIS Who How
  25. 25. How do I figure out which willwork for me or my organization?
  26. 26. DECISIONS, DECISIONS… Page Group
  27. 27. DECISIONS, DECISIONS- PAGE OR GROUP Set your goals Followers vs. Active Participants Awareness or Action
  28. 28. STAY CURRENT Mashable.com/guidebook/facebook/ socialmediaclub.org/chapter/chicago Social Media for Nonprofits (Conference 5/20/13)
  29. 29. Facebook for a Cause:Online Community Organizing Libby Juliá-Vázquez Communications Manager ljvazquez@bickerdike.org 773.278.5669

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