Creating a Powerful Personal Brand

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Keynote speaker Libby Gill on inspiring excellent in the workplace - "capture the mindshare and the market will follow."

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  • EYES CLOSED EXERCISE
  • This is the why
  • Creating a Powerful Personal Brand

    1. 1. CAPTURE THE MINDSHARE ANDTHE MARKET SHARE WILL FOLLOW Creating a Powerful Personal Brand www.LibbyGill.com
    2. 2. What Is a Brand?A brand is the promise of authentic valueexpressed across multiple platforms.A “Mindshare Brand” is one thatconsistently over-delivers on thatpromise.
    3. 3. Why Do We Need a Brand? Your brand is a digital legacy in themaking. If you don’t define your brand, the world will simply assign you one.
    4. 4. Powerful Personal Brands…• Deliver consistent value• Confirm credibility• Connect emotionally• Motivate others to act• Create loyalty
    5. 5. Confirm Your Expert Status
    6. 6. Connect Emotionally
    7. 7. Craft a “Sticky” Message That Consistently…• Captures heads & hearts• Is meaningful & memorable• Delivers massive value
    8. 8. “Be yourself. Everyone else is taken.” - Oscar Wilde Libby@LibbyGill.comTwitter @LibbyGill Facebook “Meet Libby Gill”

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