Andrew Goodwin's Theory

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Andrew Goodwin's Theory

  1. 1. Andrew Goodwin’s Theory<br />Liam Oliver A2 Media<br />
  2. 2. LMFAO - Champagne Showers ft. Natalia Kills <br />Liam Oliver A2 Media<br />
  3. 3. 1. Music videos demonstrate genre characteristics.<br />This sticks to the typical conventions of Dance music videos. <br />< This image shows the typical club/party location.<br />< Also, the typical dance routine shot.<br />Liam Oliver A2 Media<br />
  4. 4. 2. There is a relationship between lyrics and visuals.<br />The lyric “shake that bottle and make it” followed by a pop sound, shows a image of them spraying champagne everywhere.<br />Liam Oliver A2 Media<br />
  5. 5. 3. There is a relationship between music and visuals.<br />The music is of a upbeat tone, so the video is shot in a party environment.<br />Liam Oliver A2 Media<br />
  6. 6. 4. The demands of the record label will include the need for lots of close ups of the artist and the artist may devlop motifs which recur across their work.<br />LMFAO have a visual style where its their unique dress style which is in every video.<br />Liam Oliver A2 Media<br />
  7. 7. 5. There is frequently reference to notion of looking.<br />There is the normal voyeuristic treatment of the female body.<br />Liam Oliver A2 Media<br />
  8. 8. 6. There are often intertextual reference.<br />This start of the introduction looks like the intro to a movie.<br />Liam Oliver A2 Media<br />

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