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Boomerang Media Shopping Mall Advertising

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Reach affluent shoppers at the last opportunity to influence the buying decision using our portfolio of 100 quality shopping malls with a combination of digital, static, portrait and landscape media. 25 of our malls feature in the top 100 (TWR) and our hero sites include Bluewater, The Bullring Birmingham and Liverpool One.

Our malls offer the opportunity to reach a combined footfall of 37 million every 2 weeks. 42% of visitors are aged 16-34 and average spend per visit ranges from £50 – £150 per mall. The average dwell time for shoppers is 95 minutes giving you plenty of time to influence your audience.

Published in: Retail
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Boomerang Media Shopping Mall Advertising

  1. 1. S H O P P I N G M A L L S 2 0 1 7 C R E D E N T I A L S
  2. 2. Shopping Malls The last opportunity to influence the buying decision
  3. 3. Shopping Malls At a glance • Universe of 100 quality malls • 20 feature in the top 100 (TWR) - Hero sites inc. Bluewater, Bullring, Liverpool One & Silverburn • Excellent fit with the other major malls contractors - ‘Exclusive’ in 75+ of our malls • Footfall of 33.6m per fortnight • Combination of digital, static, portrait & landscape solutions • Affordable & flexible
  4. 4. Shopping Malls Segmenting the offering • ‘Destination mall’ driven • Longer, pre-planned visits • Higher value purchases • Town centre, ‘community malls’ • Shorter, more frequent visits • Day-to-day transactions [1] Premium Digital Landscape [2] Small Format Portrait
  5. 5. Iconic • Large format, digital landscape screens • Invariably, the largest display in that venue • Available across 20 malls - Largest collection of large format displays in retail • Updated copy on screen within 30 minutes • Easy to adapt TV creative
  6. 6. Silverburn, Glasgow
  7. 7. Trinity Walk, Wakefield
  8. 8. Waterside, Lincoln
  9. 9. The Mall Camberley
  10. 10. Broadway, Bexleyheath
  11. 11. Iconic #2 #14 #26 #34 #49 #50 Premium pack additional displays available 10#53
  12. 12. Silverburn, Glasgow
  13. 13. Bullring, Birmingham
  14. 14. Kingfisher, Redditch
  15. 15. #25 Walkway • 181 screens available across 10 key malls • Multiple screens ensure impact & cut-through • Uniform landscape format accommodates TV copy #14 #16
  16. 16. Bullring, Birmingham
  17. 17. Liverpool One
  18. 18. • High impact combination of D6’s & 6-sheets • Available across 70+ malls • 240x 55” HD LED displays - 60” loop, 1 in 6 rotation - Day-part & day-of-week • 118 x illuminated 6-sheets - Bespoke packs available • Affordable & flexible - Utilise as a ‘cost-averager’ D6’s & 6’s
  19. 19. 6-Sheet
  20. 20. Retailer Packs Health & Beauty Mobile Entertainment
  21. 21. GAME In their first out-of-home media campaign in 2 years, Game wanted to reach shoppers at the busiest time of year to drive awareness of their Christmas deals and drive shoppers in-store. The flexibility of our D6 screens meant they could tailor their campaign to fit the timings of their deals. Video games pack
  22. 22. Bailey’s utilised our D6 network with three tactical bursts in the run- up to the Xmas gifting season. The displays selected had a point- of-sale skew in proximity to supermarkets, encouraging impulse purchasing. Bailey’s Point-of-sale pack
  23. 23. XL Recordings selected our HMV pack to promote Adele’s record breaking album ‘25’. By the end of 2015, an amazing 2.5 million copies had been sold, making it one of the fastest selling albums of all time! XL Recordings HMV pack
  24. 24. The highly anticipated Warner film ‘Suicide Squad’ is targeted toward teenagers and young adults. As shopping malls deliver this audience, they provided a great opportunity for Warner to promote the DVD release. Our impactful D6 screens in malls with an HMV allowed multiple creatives to feature the various high profile characters and encouraged shoppers to visit a nearby store to purchase the DVD. The film reached #1 in the DVD charts the week of its release! Suicide Squad HMV pack
  25. 25. Vodafone took advantage of our D6 network to promote their Spotify Xmas gifting bundle. Running over a 4 week period, we were able to plan displays in proximity to store in order to encourage footfall. Vodafone Mobile pack
  26. 26. Penguin took advantage of our Publishing pack with Malls to promote the new Sophie Kinsella book. Displays situated near WH Smith & Waterstones sought to drive female traffic in-store to purchase the book. Penguin Publishing pack
  27. 27. In the face of tougher online competition, ebay choose to remind shoppers of the benefits of using their platform for Xmas gifts & afterwards unwanted presents. ebay D6 & 6-Sheet pack
  28. 28. Ford Fiesta took advantage of the context created by the Mall environment. ‘Stylista’ offered a life-changing prize - £10,000 to start a fashion business, a trip to New York during Fashion Week & the opportunity to style three Stylist cover wraps in AW15 trends! Ford Fiesta General distribution pack
  29. 29. Experiential #2 #34 • Hero sites available in several of the UK’s most premium malls • Previous activity has included live twitter feeds, ‘sound showers’ & full domination campaigns #30
  30. 30. Live Twitter Feed, Bluewater
  31. 31. Sound Shower, Bluewater
  32. 32. Domination Wrap, Bluewater
  33. 33. Bespoke Build, Bluewater
  34. 34. Bespoke Build, Bluewater
  35. 35. For More Information Please contact Dan Photi Head of Sales t. 01252 368308 e. dan.photi@boomerangmedia.co.uk

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