Veterans Fast Launch Certificate Program

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Veterans Fast Launch Certificate Program

  1. 1. John T. LiVoti
  2. 2. Customer Pain PointsCustomer Issues with Current Strategy• Get the word out• Attracting the right target customer• Sign up“How do we reach them (Veterans) tomake them aware that this certificateprogram exists?” Reference: Sauers, 2013
  3. 3. Target MarketVeterans who have served their countryproudly and wish to enter the world ofentrepreneurship.Reference: SCORE – Chapter 203, 2013
  4. 4. Company and IndustryCompanyVeteran Fast Launch Initiative - CertificateProgramScore Chapter 203 – TampaIndustryEducation
  5. 5. Strategic SolutionDevelop the strategic marketing solutionto achieve SCORE’s goal of educatingand training our veterans who wish topursue their entrepreneurial dreams.Reference: SCORE – Chapter 203, 2013
  6. 6. Smart GoalsAchieve veteran outreach and participationthrough• Assisting our veterans to transition into lifeas entrepreneurs• Awareness to the program• Clarity of program offerings• Benefits of the program• Additional opportunities that the programoffers
  7. 7. Communication & PromotionsCreative Content• Interview members of Service and findcommon community links• Social Media• Blog Posts of success storiesMedia Schedule• Seek out media organizations• Seek out service clubs and organizations
  8. 8. BudgetUnsure of the budget – Need to discusswith program stakeholders
  9. 9. Implementation• Design the package within coursework• Promote the awareness to media and serviceorganizations• Ongoing outreach for promotion• Refresh materials as the program updates• Ongoing weekly e-communication updates• Incorporate e-communication into certificateprogram
  10. 10. Call to ActionLet’s bring awareness to the Veteran FastLaunch Initiative Certificate Program and“Give Our Veterans the Entrepreneurial ToolsThey Deserve!”ReferencesSauers, A. (2013, May 16). (J. T. LiVoti, Interviewer)SCORE - Chapter 203. (2013, May 18). The Veteran Fast Launch Initiative in Tampa Bay. Retrieved from Tampa Score:http://www.tampascore.org/score/index.php/veteran-fast-launch

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