Social Media Basics for Clinical Research Demo

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Presentation at SoCRA Harnessing Social Media to Advance Clinical Research Conference, August 1, 2013

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  • Social Media Uses:Build relationships.Share news.Manage reputation.Connect with patients.Share health information.


  • Which social media tools are you most likely to use to advance clinical research?

    http://www.polleverywhere.com/free_text_polls/IjDktF5Xmjci1LB
  • Social Media Basics for Clinical Research Demo

    1. 1. Social Media Basics for Clinical Research Demo Leslie Hammersmith, MA Cancer Research Advocate Senior Manager and eLearning Analyst University of Illinois at Urbana-Champaign August 1, 2013 SoCRA Harnessing Social Media for Advances in Clinical Research
    2. 2. • 6 year breast cancer survivor • Senior Manager and eLearning Analyst in higher education • Trained cancer research advocate • AACR • Research Advocacy Network • NCCTG • Young Survival Coalition Research Think Tank • NBCC Project LEAD Institute
    3. 3. The Conversation Prism, The Altimeter Group, Brian Solis & JESS3, http://thenextweb.com/wp-content/blogs.dir/1/files/2013/07/TCP4.jpg
    4. 4. How many do you recognize?
    5. 5. How many do you use?
    6. 6. How close are you to “The Basics” ?
    7. 7. How Social? Source: http://spinabifidainfo.com/infographics/the-doctors-tech-toolbox/
    8. 8. Demos Twitter Pinterest Foursquare TrialX
    9. 9. Twitter – What’s the point? 1. Connect to your network(s). 2. Share content. 3. Create value.
    10. 10. 1 – Connect Your Network • Follow medical professionals and colleagues • Follow professional associations • Follow patients and patient communities
    11. 11. Use Favorites to save. A Favorite and a Retweet
    12. 12. 2 – Share Content • Read and Retweet • Conferences • Learn to love #Hashtags!
    13. 13. Conference Hashtags #
    14. 14. 3 – Create Value • Add original content • Add your insights • Participate in chats
    15. 15. Retweet and add your insight.
    16. 16. http://www.symplur.com/healthcare-hashtags/tweet-chats/
    17. 17. #BCSM
    18. 18. Professional Recognition
    19. 19. Pinterest – What’s the point? • Organized as “boards” • People follow your boards • Graphical interface
    20. 20. What makes an effective use of Pinterest? How would you use it?
    21. 21. Moving To Mobile
    22. 22. Mobile Apps • 56% of all Adult Americans have a smartphone. (91% of the adult population owns some kind of cell phone.) • Becoming the “Digital Diagnosis” *Based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 17 to May 19, 2013.
    23. 23. Foursquare – What’s the point? • Check-ins • Tips • Specials
    24. 24. Checking In • Personalize the location – see friends who have been here. • Leave tips to help patients and families enjoy the facility better. • Spread good news. • Link to other content.
    25. 25. SoCRA 21st Annual Conference Las Vegas, NV September 21, 2012 I use TrialX app (free). Enter my details and location. And clinical trials in my area come up. TrialX – Clinical Trials on Your Smartphone
    26. 26. Ready to poll? • Text 359323 and your message to 37607 • Tweet @poll 359323 and your message • Submit responses at PollEv.com
    27. 27. Bonus Example: Webicina
    28. 28. Learn More From Mayo Clinic Center for Social Media (MCCSM) • http://network.socialmedia.mayoclinic.org/mccsm/ • Social Media Residency • Social Media Week • http://socialmediatoday.com/joan-justice/1478141/big- brand-theory-how-mayo-clinic-became-gold-standard- social-media-healthcare
    29. 29. Thank You Leslie Hammersmith @piaffeatx lhammersmith@yahoo.com This presentation on Slideshare at http://www.slideshare.net/lhammersmith August 1, 2013 SoCRA Harnessing Social Media for Advances in Clinical Research

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