ACRP 2013 Fall Symposium: Social Media Basics for Clinical Research

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This was presented by Leslie Hammersmith at Circle City Chapter of ACRP 2013 Fall Symposium: Excellence in Clinical Research, Saturday, November 9, 2013.

Understand how social media and mobile technologies are changing the way we can and should be interacting with patients about clinical research. Understand how our use of social media can enhance the value of social media for everyone.

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  • Interactive engagement – education and services are better understood. Use your Facebook and social media accounts to help educate the public. Your accounts should be used to talk about the clinical research, but also help people understand research. They will find you as part of their community – if you offer something of value.
  • Companies need to establish their initial presence. By building a consistent look and feel, companies can gain awareness and develop their voice.Take time to learn what is currently being discussed in the industry and understand the discussions taking place. Then, participate in a way the community will find relevant. Start discussions, and join ones already in progress. Post pictures, videos, comments, and questions.Become an esteemed contributor by adding value to existing communities. Gain followers virally by becoming friends with others in your industry across multiple channels. Want to add significant and valuable content? Be the expert – blog consistently on topics affecting your company and your industry.Sponsor social media third-party channels. The life sciences industry generates and responds to buzz by sharing stories, which includes heavy blogging, tweeting, and thoughtfully responding to others’ shared stories.Announce new company activities, products/services, and relationships. Constantly innovate, entertain, and be relevant. Monitor your “share of voice” vs. “share of wallet” to achieve long-term positive perception.
  • ACRP 2013 Fall Symposium: Social Media Basics for Clinical Research

    1. 1. OVERALL SYMPOSIUM OBJECTIVES  Name major pieces of legislation impacting research as well as be able to predict how the changes may impact their organizations and be able to organize a plan to adhere to the new laws.  Describe key concepts and competencies needed to self-monitor a clinical trial.  Describe how social media can enhance site/sponsor relationships and evaluate the impact of technology-enhanced communication on the clinical trial process.
    2. 2. OVERALL SYMPOSIUM OBJECTIVES  Identify issues that can adversely affect the quality of clinical research trials and describe actions they can take to eliminate and prevent quality issues from happening.  Discuss changes in regulations relating to FDA requirements for medical devices.  Assess The Sunshine Act in order to anticipate and prepare for necessary requirements in their clinical trial processes.
    3. 3. I use TrialX app (free). Enter my details and location. And clinical trials in my area come up.
    4. 4. Free The Data!

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