Capturing & Understanding Human Experiences

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Capturing & Understanding Human Experiences

  1. 1. “CATCH & RELEASE”Capturing & UnderstandingHuman Experiences Design research is problem seeking. Design is problem solving. © lextant 2009
  2. 2. By capturing and understandinghuman experiences we inspiremeaningful and successful designdirection, we save our clientsdevelopment time and money, andwe generate internal buy in. 11 years | Creative, qualitative research | Understand the holistic experience (emotional, cognitive, behavioral, physical) | Many industries… © lextant 2009
  3. 3. MethodToolsRecruit CATCHField &AnalyzeTranslate RELEASE Choose the right method | Plan ahead | Research is only as good as the recruit | In the field… | Making sense of data | Actionable insights © lextant 2009
  4. 4. MethodToolsRecruit CATCHField &AnalyzeTranslate RELEASE Choose the right method | Making sense of data © lextant 2009
  5. 5. “CATCHING DATA” choosing the right method © lextant 2009
  6. 6. “CATCHING DATA” choosing the right method Why (establish the objectives) How (talk or observe) Where (arti cial or in context) Building Blocks What (respond or create) Who (group or individual) © lextant 2009
  7. 7. GENERATE“CATCHING DATA” why… research BUY TRANSFORM to inspire.. to evaluate… to sell… to improve… EVOLVE USE to revolutionize… EVALUATE Not all methods are created equal. Begin by clearly defining the goals of your project. © lextant 2009
  8. 8. “CATCHING DATA” how… talking understand “why” think feel perceptions ideal © lextant 2009
  9. 9. “CATCHING DATA” how… observing understand “what” unaware physical environmental current © lextant 2009
  10. 10. “CATCHING DATA” where… arti cial central location time savings groups lower costs attendees (observe) location incentive © lextant
  11. 11. “CATCHING DATA” where… in context holistic view experiences surroundings comfort stimulate discussion © lextant 2009
  12. 12. “CATCHING DATA” what… create generative inspiration co-designing de ne experience express ideal Design tools for non-designers © lextant 2009
  13. 13. “CATCHING DATA” what…respond evaluative concept / idea re ne validate © lextant 2009
  14. 14. “CATCHING DATA” who… group discuss, compare, agree higher numbers lower costs saves time © lextant 2009
  15. 15. “CATCHING DATA” who… individual one-on-one In-depth rapport emotional personal © lextant 2009
  16. 16. “CATCHING DATA” workshop activity © lextant 2009
  17. 17. MethodBuildingBlocks © lextant 2009
  18. 18. © lextant 2009
  19. 19. “RELEASING DATA” analyzing the data © lextant 2009
  20. 20. “RELEASING DATA” Analyzing the data 1. Sort 2. Normalize 3. Synthesize © lextant 2009
  21. 21. “RELEASING DATA” sort organize clean-up saves time traceable © lextant 2009
  22. 22. “RELEASING DATA” normalize data consolidation pattern nding quantify de ne credible & signi cant © lextant 2009
  23. 23. “RELEASING DATA” workshop activity © lextant 2009
  24. 24. de ne “easy-to-use”1. Make groups of like ideas2. Give each group a simple title3. Write a description for each group (try to summarize the notes, write in the language of the consumer by using their words when possible) © lextant 2009
  25. 25. “RELEASING DATA” synthesize sensemaking drawing relationships holistic understanding © lextant 2009
  26. 26. “RELEASING DATA” synthesize sensemaking drawing relationships holistic understanding © lextant 2009
  27. 27. “RELEASING DATA” synthesize sensemaking drawing relationships holistic understanding © lextant 2009
  28. 28. MethodToolsRecruit CATCHField &AnalyzeTranslate RELEASE © lextant 2009
  29. 29. thank you © lextant 2009

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