Lead generation: partnership marketing that works!

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Partnership marketing, lead Generation, database building…whatever you prefer to call it you should be doing it, whether you run your own small businesses or manage the marketing for a big brand.

Partnership marketing is a particularly cost effective marketing strategy that will help you fill your sales funnel.

Brand partnerships can help you collect emails and customer data from new prospective customer groups. They will help you pull people into your sales funnel off the back of the exposure you receive. You’ll also benefit from social reach and engagement.

Such a strategy will essentially help you with lead generation, building new audiences and pulling people into the Awareness stage of your sales funnel (i.e. the top of your funnel).

Have a flick through the slides to see what we've achieved for our clients across the food, drink and tourism sectors.

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Lead generation: partnership marketing that works!

  1. 1. LeadGeneration Partnership Marketing & Competitions
  2. 2. Wecreatethegamechangingbrandpartnerships… …yougettheextensiveexposure,databasegrowthandsocialengagement
  3. 3. Partnership& CompetitionMarketing Whatisit? We bring you together with complementary brand partners, exposing both brands to each other’s relevant and receptive audiences TheAims: Cost Effective Customer Acquisition | Sales Generation | Social Engagement Boosting Credibility, Exposure, Consumer Perception & Brand Equity TheResults: New Customer Pools & Resulting Revenue Streams | Brand Awareness Cross Platform Audience Engagement | Data Capture for multi channel targeting
  4. 4. Ourwork #1 TheTimes&SundayTimes Multiple partnerships have proven highly successful for our clients, with extensive in- paper coverage, impressive database growth and exposure to 350,000+ Times & Sunday Times newspaper subscribers. See the example on the next page… TACTICS: Email | Data Partnership | Social
  5. 5. Times+example TACTICS: Email | Data | Nicheaudiencedevelopment | Partnership | Social StMartinChalets,Austria Times&SundayTimescompetition Direct exposure to 350,000+ Times and Sunday Times subscribers via e-news, the competition landing page and half page advert worth £10,000. The result was 11,000+ new leads and multiple new bookings. “ThankyouOrangeCow!Thisisanamazing result” JodiVenner,StMartinChalets
  6. 6. Our work #2 CombeHouseDevon,RiverCottageandSeaSaltCornwall On behalf of Combe House Devon we coordinated a 3 month point of sale campaign & digital competition with SeaSalt Cornwall clothing and River Cottage. The outcome was extensive South East & South West exposure and 13,000+direct opt ins for Combe House Devon. TACTICS: Partnership | Social | Email | Data “We’redelightedthatwehadover 16,000entries!” NicolaPhillips,SeaSaltClothing
  7. 7. Ourwork#3 DorsetCoastalCottages YeoValleyCompetition We instigated and coordinated a competition that exposed the DCC brand to Yeo Valley’s community of over 500kpeople, doubling DCC’s email database to 40,000and securing multiplenewbookingsvia our follow- up communications strategy to this new audience. TACTICS: PartnershipMarketing | Social | Email | Data “Holys#1t.Thatisfreakinridiculous.Weare totallyblownaway”HamishSmith,DorsetCoastalCottages
  8. 8. Ourwork #4 SalcombeInformationCentre Cookcompetition The partnership resulted in 3x emails to 270,000; appearance on 300,000 in-store menus; homepage & landing page promotion (see www.cookfood.net/salcombe) at 50,000unique visitors p/m and 200,000 postcards across 60+UKstores. The results were huge on and offline exposure and a 22%optinrate. TACTICS: Email | Data | Partnership | Social “…thehighestlevelofcustomerengagement ofanycompetitionwehaverun.” JamesRutter, CookBrandManager
  9. 9. Ourwork #5 CheekyCowHalfFatCheddar January2015Campaign In parallel to a Heart FM South West radio campaign, we coordinated a competition to their database & a Rafflecopter competition giving away multiple prizes that ran on the Cheeky Cow Cheese website. Results: thousands of entries & huge social engagement from residents across the South West England target area, helping achieve the campaign aim of boosting in-store cheese sales. TACTICS: Email | Data | Partnership | Social “Yetagainyou’vedelivered.Thankyouforsucha sterlingjob”GregParsons,CheekyCowCheese
  10. 10. Ourwork #6 NorthumbriaCoast&CountryCottages YeoValleyCompetition Another effective Yeo Valley tie-up meant huge exposure for NCCC, with 16,000+ opt ins and just under 70,000 entries – some of the highest stats that any Yeo Valley competition has achieved… TACTICS: Partnership | Social | Email | Data “Thecompetitionwasahugesuccesswithjustunder70k entries…oneofthehighestnumbersthatourpartnershave received” JamieHorton,YeoValley
  11. 11. Nick Ratsey StartedlifeinmobileanddigitalmarketingatGoogle-ownedDoubleclick andVodafone.Hasexpertiseinallfieldsofdigitalmarketing–SEO,PPC, mobile,email,socialanddisplay.Translatesbusinessobjectivesinto marketingstrategyandgetsthingsdone. AlexisThornely Contentmarketingevangelistandformer PRconsultant.Specialisesintravelandfood (inworkandinplay!).Oneoftheonlymarketersweknowwhotrulyunderstands thatPR,socialandSEOarenowthesamething. Jim Green All-roundmarketer;formercopywriter,clientdirector,agency boss,entrepreneurandthegluethatbroughttherestofus together. MatthewTulett FormerconsultantatGoldmanSachsandSapient;now successfulinternetentrepreneurwithpreviousexitsfromweb start-up,propertyinvestmentsandRingtonesbusiness.All- roundwebguru. Whoarewe? NickRatsey Startedlifeinmobileanddigital marketingatGoogle-ownedDoubleclick andVodafone.Hasexpertiseinallfields ofdigitalmarketing–SEO,PPC,mobile, email,socialanddisplay.Translates businessobjectivesintomarketing strategyandgetsthingsdone. MatthewTulett FormerconsultantatGoldmanSachsand Sapient;nowsuccessfulinternet entrepreneurwithpreviousexitsfrom webstart-up,propertyinvestmentsand Ringtonesbusiness.All-roundwebguru. AlexisThornely Contentmarketingevangelistand former PRconsultant.Specialisesin travelandfood (inworkandinplay!). Oneoftheonlymarketersweknowwho trulyunderstandsthatPR,socialandSEO arenowthesamething. Whoarewe? NickRatsey Startedlifeinmobileanddigital marketingatGoogle-ownedDoubleclick andVodafone.Hasexpertiseinallfields ofdigitalmarketing–SEO,PPC,mobile, email,socialanddisplay.Translates businessobjectivesintomarketing strategyandgetsthingsdone. MatthewTulett FormerconsultantatGoldmanSachsand Sapient;nowsuccessfulinternet entrepreneurwithpreviousexitsfrom webstart-up,propertyinvestmentsand Ringtonesbusiness.All-roundwebguru. AlexisThornely Contentmarketingevangelistand former PRconsultant.Specialisesin travelandfood (inworkandinplay!). Oneoftheonlymarketersweknowwho trulyunderstandsthatPR,socialandSEO arenowthesamething. Whoarewe?
  12. 12. WhatelseTheOrangeCowcandoforyourbusiness: PPC | SEO | PR | EmailMarketing | CRO SocialProof | OnlineReputationManagement | Social ContentMarketing | Online&SocialCompetitions | Video&Photography Remarkably Creative Digital Marketing www.theorangecow.com Callusnowon02033973361or07795564211 oremailnick@theorangecow.com lex@theorangecow.com “We’lldevelopbrand partnership opportunitiesforyoutogenerate costeffectiveleadsandboost yourbrandequity” Callus!

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