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Wie kann ich mit Nexis® Analyser Medienanalysen durchführen?

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http://www.lexisnexis.de/medienbeobachtung

Die grafische Darstellung von Informationen wird immer wichtiger. Mit Nexis® Analyser können Sie Ihre Medienanalysen individuell anpassen und Trends einfach beurteilen.

Vergleichen Sie z. B. Suchbegriffe, Quellen oder Firmenschlagwörter.

Wählen Sie zwischen verschiedenen Diagrammarten und Darstellungsoptionen.

Die zugrundeliegenden Artikel erreichen Sie direkt mit Klick auf die Grafik.

Jetzt informieren: http://www.lexisnexis.de/medienbeobachtung

Published in: Business
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Wie kann ich mit Nexis® Analyser Medienanalysen durchführen?

  1. 1. Wie kann ich… Medien analysen durchführen? … mit Nexis® Analyser
  2. 2. 2 Informationen nachvollziehbar darstellen Mit Nexis® Analyser können Sie Ihre Medienanalysen individuell anpassen, Trends ganz einfach beurteilen und dank erweiterter Filter Ergebnisse detailliert darstellen. Aktuelle Studien zeigen: Grafische Darstellung von Informationen wird immer wichtiger* Veränderungen der Präsentationsmethoden • Ergebnisse müssen zunehmend in leicht verwertbaren Informationspaketen zusammengestellt werden. • Dashboards, Infografiken und andere visuelle Darstellungsmöglichkeiten gewinnen immer mehr an Bedeutung. * Aus der Studie „Past, Present and Future of Information Management“
  3. 3. 3 Suchergebnisse gründlich analysieren Analysieren Sie Ihre Suchergebnisse mit Hilfe von Diagrammen und Grafiken  Gewinnen Sie so tiefere Einblicke  Entwickeln Sie neue Ideen durch die visualisierte Analyse von relevantem Inhalt  Erstellen Sie repräsentative Grafiken für Präsentationen, Portale und Websites • Mit der Post-Search Option in Nexis® Analyser Suchergebnisse in die integrierte Dashboard Analyse exportieren. • Durch Auswahl einzelner oder mehrerer Variablen – Suchbegriffe, Schlagwörter, Zeiträume – einzigartige Analysen generieren.
  4. 4. 4 Die ersten Schritte – Suche in Nexis® Suchen und Analysieren Verwenden Sie Suchbegriffe, die für Ihre Suche in Nexis® und die Analyse wichtig sind.
  5. 5. 5 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard Ihnen stehen verschiedene Optionen zur Verfügung. Wählen Sie Ihre Option zur Erstellung der Grafik
  6. 6. 6 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard Ihnen stehen verschiedene Optionen zur Verfügung. Wählen Sie Ihre Option zur Erstellung der Grafik
  7. 7. 7 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard
  8. 8. 8 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard
  9. 9. 9 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard
  10. 10. 10 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard
  11. 11. 11 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard
  12. 12. 12 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard
  13. 13. 13 1 2 3 4 Ergebnisse im Dashboard weiterbearbeiten Nexis® Analyser Dashboard Publikationsart vergleichen Themenschlagwörter vergleichen Branchenschlagwörter vergleichen Personenschlagwörter vergleichen Länderschlagwörter vergleichen
  14. 14. 14 Seitenfunktionen der Analyse Einstellungen der Achsen-Optionen: Y-Achse Anzahl Dokumente Anzahl Wörter Suchtreffer X-Achse Zeitspanne Publikationsname Publikationsart
  15. 15. 15 Seitenfunktionen der Analyse Unter “Diagrammarten” können Sie ein Diagramm auswählen
  16. 16. 16 Wählen Sie eine Diagrammart
  17. 17. 17 Seitenfunktionen der Analyse Werte hinzufügen Absolute Zahlen Prozentzahlen
  18. 18. 18 Seitenfunktionen der Analyse Titel hinzufügen / Titel ändern
  19. 19. 19 Seitenfunktionen der Analyse Position der Legende einstellen
  20. 20. 20 Seitenfunktionen der Analyse Achsen invertieren
  21. 21. 21 Seitenfunktionen der Analyse Grafik vergrößern
  22. 22. Trendverlauf der Suchergebnisse Trends Bewerten Sie den „Trend” Ihrer Suchergebnisse im Zeitverlauf, z. B: Zunahme der Meldungen über BMW im Verlauf der letzten 6 Monate Stagnation der Meldungen über Daimler im selben Zeitraum 22
  23. 23. Filter verfeinern Verfeinern Sie Ihre Filter… 23
  24. 24. Filter verfeinern  Fügen Sie weitere Suchbegriffe zu einer Kategorie hinzu  Löschen Sie Suchbegriffe  Erstellen Sie eine neue Kategorie und kombinieren Sie Suchbegriffe miteinander Ausgewählte Begriffe analysieren 24
  25. 25. 25 Dokumente ansehen Wählen Sie eine Sparte Ihrer Grafik aus, um eine Liste der relevanten Artikel nach Suchbegriff oder Thema anzusehen.
  26. 26. 26 Dokumente ansehen Sehen Sie die Gesamtliste an… … und wählen Sie einzelne Artikel zur Ansicht
  27. 27. 27 Dokumente ansehen Artikelansicht
  28. 28. 28 Speichern und weiterführendes Monitoring Speichern und teilen Sie Ihre Analyse Legen Sie ein automatisches Update fest (Beobachten) Fügen Sie Ihre E-Mail Adresse hinzu, um einen Alert mit grafischen Updates zu erhalten
  29. 29. 29 Speichern und weiterführendes Monitoring Teilen Sie Ihre Analysen mit Ihren Kollegen, per E-Mail, Export oder Permanent Linking.
  30. 30. Mit Nexis® Analyser schaffen Sie das! Diese Aufgaben und noch mehr lösen Sie mit Nexis® Analyser.
  31. 31. Sichern Sie sich Ihre Wettbewerbsvorteile auf Basis valider Daten! Der One-Stop-Shop zur Medienanalyse von LexisNexis®
  32. 32. Sie möchten mehr wissen?
  33. 33. Wir freuen uns auf Ihre Kontaktaufnahme. +49 (0)211 41 74 35 - 20 Weitere Infos i Online Demo kontakt@lexisnexis.de @

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