INSIGHT1. Stay ahead of the gameThe digital revolution has made it What if you could harness the powerpossible to find information on pretty of information to deliver knowledgemuch any subject. But it’s also made and insight? Step up a gear and turnit possible for anyone and everyone to your marketing department into apublish their opinion and thought. business generating machine.Can you really base business Media Coverage Analyser fromdecisions on this alone? Nexis gives you the power.
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MEASURING4. Improving campaign efficiencyBecome your own PR machine.Keep you finger on the pulse of yourlatest campaign and press activity.Create charts and graphs with impactthat show how effective yourmessaging has been. Breakdownby region, product, brand, sector.Media Coverage Analyser reviewsmore than 30,000 sources to keepyou in the picture.
ACTIONING5. Safeguarding your identityBe better prepared to exploit Combine traditional and socialopportunities and mitigate reputation media content in MCA to discoverrisks. Media Coverage Analyser who is damaging – or championing –focuses on the loudest voices and your reputation.the most influential people. Identifyissues and recognize the trends thatmatter so that you can stay aheadof the game.
Only MCAfrom Nexis givesyou all this…Access an unmatched collection of Get the insight you need tothe world’s most reputable sources. generate better results. Get straightUncover new opportunities, work to the information without wastingmore efficiently, and safeguard your hours trawling websites.business assets.
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