PIP Red Paper: How one health scare became news across Europe


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How one health scare became news across Europe: A study on how media reporting on the Poly Implant Prothese (PIP) scandal spread across France, Germany, The Netherlands and the United Kingdom.

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PIP Red Paper: How one health scare became news across Europe

  1. 1. Red paperHow one health scare became newsacross EuropeA study on how media reporting on the Poly Implant Prothese scandalspread across France, Germany, the Netherlands and the UKReleased February 2013
  2. 2. How one health scare became news across EuropeThe Review of the Regulation of Cosmetic Interventions was set Although there were a handful of scare stories back in April 2010,up by the UK Secretary of State for Health following the PiP breast including a prominent feature in the Daily Mail, PIP initially fell out ofimplant scandal. At the end of December 2012 the Review published the media spotlight.interim findings which were reported extensively, generating a spike However, following the death of the first woman in France linked toin coverage of the Poly Implant Prothese (PiP) scandal in the UK the implants in November 2011, the issue fell back into focus.media. The news was initially only reported in French publications, being first reported by the French regional daily Sud Ouest and tabloidThis coverage prompted LexisNexis to examine the longer term newspaper Charente Libre before Agence France Presse picked it uptrends in coverage of the PIP scandal across the UK, France, and helped to spread the story online. Reports of the scare spread toNetherlands and Germany – here is what we found. the UK when it was revealed that authorities in France were expectedPoly Implant Prothèse (PIP) was a French company founded in 1991 to call in all women who had been given PIP implants in order to havethat has produced breast implants for around 400,000 women them removed and replaced.worldwide. In 2011 the company went into liquidation following a There was almost a month between news of the death of a woman inpublic health scare that has continued to this day. France and the Telegraph.co.uk reporting that 45,000 women wereWe used Nexis, our online service for news and business information known to have implants.to look at how news of the scandal spread throughout Europe. The growing litany of accusations against the by then defunct PIP saw a peak in media coverage across all four countries in January 2012.Volume of media coverage by region and date News of the arrest of the founder of PIP drove the spike in Claims in the French media that the implants coverage across all four markets. Reassurances were also being 450 sought by women who had received breast implants from contained a chemical normally used in petrol hospitals across Europe that PIP products had not been used. were repeated in all four countries and led to a corresponding surge (and peak) in Google 375 searches for the company in January 2012. In the UK, regional The news that the newspapers picked founder of PIP was Although coverage of the issue fell away in 300 up on the story in the about to freed after subsequent months it remained in the news Volume of coverage summer, with the eight months in prison Scottish press focus- saw a further spike ing on news that the in coverage in throughout 2012, with media outlets reporting 225 government had October 2012 in any updates on the case and carrying interviews rejected calls for an France and Germany. inquiry. In the UK, reports with women affected by the scare. French coverage focused on the news spiked in July with the the NHS was planning 150 news that Jean-Claude to remove 1,000 Mas, PIP’s founder, had faulty PIP implants been indicted for "involuntary injury". UK 75 Netherlands Germany 0 France Dec-11 Au-12 Nov-11 Oct-12 Jan-12 July-12 Mar-12 Apr-12 Sept-12 Feb-12 May-12 June-12 N.B. 7 articles appeared in France prior to November 2011 Share of media coverage by country UK 7% The higher volume Netherlands of reports in France 13% reflected the fact France 56% that it was the origin Germany 24% of the story. LexisNexis® PIP red paper
  3. 3. Top publications by language Top French publications Top German publications Agence France Presse Agence France Presse - German Le Figaro Rheinische Post Duesseldorf SDA - Service de base français dpa-AFX ProFeed Le Parisien dapd Basisdienst (ehemals ddp) LePoint.fr Süddeutsche Zeitung (inkl. Regionalausgaben) 0 50 100 150 200 250 0 10 20 30 40 50 60 70 80 Volume of coverage Volume of coverage Top Dutch publications Top UK publications Algemeen Nederlands Persbureau ANP telegraph.co.uk Het Laatste Nieuws The Daily Telegraph De Standaard Manchester Evening News Dagblad De Limburger Independent.co.uk De Morgen Press Association 0 5 10 15 20 25 30 35 40 0 10 20 30 40 50 60 70 80 90 100 Volume of coverage Volume of coverage Top overall publications (all languages) Agence France Presse telegraph.co.uk Agence France Presse - German Le Figaro SDA - Service de base français The Daily Telegraph Le Parisien LePoint.fr Rheinische Post Duesseldorf dpa-AFX ProFeed 0 50 100 150 200 250 Volume of coverageAcross the year, conservative broadsheets were the most prominent After taking legal advice, The Telegraph concluded that the only wayin reporting the news, with Le Figaro and The Daily Telegraph and the to disclose the flaws was to mount an undercover operation andtop print publications. that there was a clear public interest in doing so.”The Daily Telegraph championed the cause in the UK, beginning its The paper’s eurosceptic stance was emphasised by the investiga-own investigations into the implants shortly after the scandal initially tion’s focus on the “serious questions [raised by] the licensing oferupted towards the end of 2011. The newspaper recently reported such products in the EU”.that it had “carried out extensive research into the approval system,talking to experts, doctors and academics, and joining forces with In today’s globalised world, where products, services and storiesthe esteemed peer-reviewed British Medical Journal”, adding: cross borders with ease, a news item can quickly spread from its“Again and again, the reporters were told that it was terminally country of origin to be carried by the press across the marketsflawed and failing British patients. Concerns were raised about affected by the story, and beyond. PIP is a case in point.specific notified bodies - licensing bodies - in certain countries. LexisNexis® PIP red paper
  4. 4. Nexis Nexis is an online service for your strategic news and business • Quickly get facts to give your business the competitive edge research. You can search for content from 36,000 publications. • Find news, company, demographic, and country information • Select sources easily Nexis helps you to conduct accurate searches of the 36,000 • Search at a basic level or use advanced functions international sources in the Nexis online service. You can make • Choose from a variety of newspaper archives up to 30 years informed business decisions after getting the latest news and • Stay up-to-date through News Alerts market reports. Adapt the interface to target your results, using the power of the LexisNexis® database.About LexisNexisLexisNexis Business Information Solutions are designed to helpyou generate increased value and protection for your organisation.Our leading products and services are used throughout the worldand in virtually every industry and area of business. Because everyorganisation is unique, we can adapt our products to your individualbusiness needs—providing you with easy-to-use, comprehensive,and cost-effective solutions.LexisNexis helps you reach your business goals with solutions forthe following:• Market and Media Monitoring: Monitor media, • Research: Access information from over 36,000 reputation, market trends and competitors international news and business sources We help you analyse and visualise large volumes of news and Tens of thousands of sources are at your disposal to research business data, both from print sources and the Web. Understand virtually any political or business topic. With archives dating back the media’s view on your company, brand, market or competitor up to 35 years, we provide results that paint the whole picture, at a glance, and drill down to the specific document or mention rather than just the most recent headlines. LexisNexis aggregates that is most relevant to you. Our unique sentiment analysis helps information from over 36,000 international news and business you quickly discern between positive, negative or neutral sources, as well as thousands of business-relevant web sites, mentions of your organisation, brand or product. blogs and forums. Our content portfolio ranges from news­papers to trade magazines, from company databases to market reports,• Risk and Compliance: Protect your business with literally millions of new documents added to our database reputation by conducting comprehensive, cost every single day. effective due diligence and screening Know your customers, agents and suppliers better through With more than 3,000 customers in over 60 countries we are enhanced due diligence and in-depth screening. We help the leading provider of Business Information Solutions in Benelux, companies meet their regulatory requirements for anti-money France, Germany, UK, Southern-, Northern- and Eastern Europe, laundering, anti-bribery & corruption and sanctions checks. Middle East and Latin America. Conduct fast, efficient and extensive due diligence while maintaining key audit data and ongoing monitoring. LexisNexis Amsterdam T +31 (0)20 485 34 56 E servicedesk@lexisnexis.nl W www.lexisnexis.nlLexisNexis and the Knowledge Burst logo are registered trademarks of Reed Elsevier Properties Inc., used under license, © 2011 LexisNexis, a division of ReedElsevier Inc. All rights reserved.