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Why video matters i(In Teaching & Learning)

My slides on why video is so important in Teaching & Learning. from the #eraevent - October 7th 2015.

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Why video matters i(In Teaching & Learning)

  1. 1. Why Video Matters (In Teaching & Learning) Presented at the “Making the most of your ERA License” Event Oct 2015 Creative Commons License Lewis Carr
  2. 2. Video has been part of the education system for over half a century. Ever since the Second World War
  3. 3. Video in the classroom is not a new concept
  4. 4. Remember these? First invented in 1976
  5. 5. How about these? First invented in 1995
  6. 6. The rise of internet video The Education Sector has undergone a major cultural and social shift in the past 8 years. Influenced by technological and pedagogical trends Explosion in the use of mobile phones
  7. 7. 89%of the UK are daily internet users Source: Office for National Statistics
  8. 8. Did you know? In Jan 2015, BBC iPlayer served 343 million requests Source: Mobile access increased to 48% iPlayer use is closer to the pattern of TV use (especially during the day) Over 2 million users per episode for popular TV shows
  9. 9. 28%of the words on a web page is ever read Source: Based upon Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer:
  10. 10. User spend only 4.4 secs more for each additional 100 words Source: Based upon Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer:
  11. 11. On the Web, Video is King 100m users a day stream video. 3 hours Average time a UK user watches online video per day
  12. 12. 80%of viewers will watch a video, while only 20% will read text Source: Quicksprout, InSivia and DigitalSherpa
  13. 13. 74%Understanding increased by watching a video Source: Quicksprout, InSivia and DigitalSherpa
  14. 14. Why visuals are important in teaching 90% of information transmitted to the brain is visual. 40% of people respond better to visuals rather than text.
  15. 15. 93% of communication is nonverbal Graphical Description Textual Description A curved line with every point equal distance from the center Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Visuals are processed 60,000 times faster in the brain than text increasing the rate at which we retain information.
  16. 16. Mayer (2001) While viewing may appear to be passive it can involve the high cognitive activity necessary for active learning. “Well-designed multimedia instructional messages can promote active cognitive processing in students, even when learners seem to be behaviorally inactive” Source:
  17. 17. The impact of on-demand/internet video On-demand video caters for the individual learning pace of students. Learners have more control over the information and an additional opportunity for deeper learning by being able to stop, rewind, fast-forward, and replay content as many times as needed.
  18. 18. Pedagogical Impacts of On-Demand Video 1.Interactivity - quizzes, embedding into forums. 2.Higher Engagement - stronger visual stimuli, on-demand. 3.Knowledge Transfer - learners retain concepts better with video. Source:
  19. 19. 1 min video = 1.8 million written words Video may be the best way to remember key facts and figures. Source: Forrester Research
  20. 20. How video can improve teaching 1.Better Instruction - Strengthen links between idea and application 2.Classroom Enrichment - Travel to places outside of the classroom 3.Accelerated Learning - Blended learning, flipped learning 4.Distance Education - Remote learning, MOOCs 5.Communication - Web conferencing, live streaming 6.Professional Development - Evaluations 7.Assessment - Assignments, evidence-based gathering
  21. 21. Utilise our ERA License and the expertise in the team Put more content in our VLE Platforms, build a content library. Encourage mobile video
  22. 22. Utilise our ERA License to remove legislative barriers (comply with copyright) Remove the over-reliance of YouTube (use more factually accurate broadcast content)
  23. 23. Piloting a new resource platform
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  26. 26. End of Presentation @lewiscarr