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Hidden Equity Blogging


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Hidden Equity Blogging

  1. 1.<br />Blogging<br />
  2. 2. Overview<br />Why?<br />Choose a platform;<br />Strategy;<br />Linking and integrating;<br />Promoting<br />
  3. 3. Why?<br />Getting your site indexed;<br />Promote a new page to your Web site from your Blog;<br />The external link (if your Blog is perceived as relevant to Google will help to get the new page indexed.)<br />Connect with your customer base, family and friends;<br />A Blog is where you update everyone what you are working on, what news is current. Launching a new product in a few weeks, Just released a bug fix or found an interesting article that applies to your customer base. This is the place to promote and distribute your company and industry knowledge. <br />
  4. 4. Choosing a Platform<br />Google is King;<br />Most searches come from Google, so I always make it a point to use their products and services whenever they apply;<br />Blogger is owned by Google and offers a platform which is quickly viewed by Google;<br />Blogger offers integration with most other social media sites.<br />
  5. 5. Linking and Integration<br />Google Reader;<br />Sends updates to Facebook, LinkedIn, Twitter and other social media sites automatically;<br />Broadcasts site updates, news and information to an entire network of customers and prospects;<br />Improves indexing capability and link popularity.<br />
  6. 6. Promoting<br />Friends and family;<br />Existing customers;<br />Search engine optimization;<br />Social media;<br />Google Reader makes this process easy;<br />Don’t forget your audience. Provide valuable information they can use.<br />
  7. 7. Checklist<br />Setup a Google Blogger account;<br />Use keyword in title of blog;<br />Setup a Google Reader account and integrate with social media sites.<br />
  8. 8. Follow Us<br />My Company -<br />Twitter -<br />Blog -<br />YouTube Channel -<br />