Hidden Eq Social And Digital Media Optimization

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integrate social media and optimizing for maximum ROI

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Hidden Eq Social And Digital Media Optimization

  1. 1. www.hiddenequity.com<br />Social and Digital Media Optimization<br />
  2. 2. Overview<br />Why;<br />LinkedIn/Facebook;<br />Digg, Technorati and Delicious;<br />Twitter.<br />
  3. 3. Why?<br />The most profitable customers almost always come from an existing client referral;<br />LinkedIn provides a business environment to meet with existing and new groups, communicate, tout your knowledge and network;<br />Connections provide an indicator of which relationships are most important to your business;<br />Referrals can be requested from key connectors identified through the community;<br />Same process as a strong brick and mortar sales organization.<br />
  4. 4. LinkedIn/Facebook<br />Profiles have high credibility with Google;<br />Setup profile and add most relevant links back to your site using anchor text;<br />Connect to your Blog and Twitter to keep connections notified when you update and encourage them to visit your other sites;<br />Upload existing contacts to connect with family, friends and business contacts;<br />View their connections to identify your most valuable relationships;<br />Identify and join groups your customers have joined.<br />
  5. 5. Digg, Technorati and Delicious<br />Bookmarking sites allow users to share sites with one another;<br />Promote sites that are relevant to your industry and customers;<br />Bookmark your press releases and other sites referring back to yours;<br />Builds link popularity and provides an opportunity to improve credibility with prospective customers;<br />Link profile to Twitter and other social media sites to alert your followers to your bookmarking.<br />
  6. 6. Checklist<br />Setup Profiles;<br />Use keyword as username when possible;<br />LinkedIn;<br />Facebook;<br />MySpace;<br />Twitter;<br />Digg;<br />Technorati;<br />Delicious;<br />Promote your sites and profiles both online and offline!<br />
  7. 7. Follow Us<br />My Company - www.hiddenequity.com<br />Twitter - http://twitter.com/customercrm<br />Blog - http://insurance-software-he.blogspot.com/<br />YouTube Channel - http://youtube.com/user/InsuranceSoftware<br />

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