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Hidden Eq Building Your Site For Branding And Search Engine


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Building your website for Branding and Search Engine Optimization

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Hidden Eq Building Your Site For Branding And Search Engine

  1. 1.<br />Building Your Site For Branding And Search Engine Optimization<br />
  2. 2. Overview<br />Technical makeup of a Web page as seen by the search engines;<br />Visual appearance vs. functionality and search engine optimization;<br />Call to action;<br />Data collection.<br />
  3. 3. Technical Makeup of a Web Page as Seen by the Search Engines<br />View Pagesource;<br />Meta Tags;<br />Site navigation;<br />Content;<br />Heading tags;<br />Images;<br />Link structure;<br />Listen to Google! <br />
  4. 4. Visual Appearance Vs. Functionality and Search Engine Optimization<br />What is the purpose of the site?<br />What do you want the users to do here;<br />Brand;<br />Collect marketing information;<br />Make a sale?<br />Branding;<br />Creative;<br />Professional;<br />Excitement;<br />Functionality;<br />User registration form;<br />Online shopping cart;<br />Navigational structure/ease of use;<br />Search Engine Optimization;<br />Keywords;<br />Content;<br />Images;<br />Navigational structure.<br />
  5. 5. Checklist<br />Build your site;<br />SEO keywords;<br />Solid navigational structure;<br />High attention to detail;<br />Read the Google guide!<br />Implement a call to action for the site;<br />Check out the resource guide on our Blog.<br />
  6. 6. Follow Us<br />My Company -<br />Twitter -<br />Blog -<br />YouTube Channel -<br />