Redefining Content Delivery                       © 2013 Level 3 Communications, LLC. All Rights Reserved.
InternetService Provider   Mobile                            Enterprise                                Broadcaster        ...
Evolution of Content Delivery Networks            CHARACTERISTICS                                     CHARACTERISTICS     ...
Emerging Challenges Of Next Generation WebsitesPerformance Is Still The Achilles Heel                                     ...
Emerging Challenges Of Next Generation WebsitesWebsite Abandonment Is At An All Time High Shopping Cart Abandonment Rate  ...
Emerging Challenges Of Next Generation WebsitesVideo Consumption Is Growing By The Day Monthly Video Consumption by Region...
Emerging Challenges Of Next Generation WebsitesMulti-Channel Is Becoming Ever More Critical                               ...
Emerging Challenges Of Next Generation WebsitesSecurity Has Become A Serious ConcernAverage Attack Sizes (Mbps)           ...
Emerging Challenges Of Next Generation WebsitesUser Experience Is Performance Dependant                                   ...
Site TransformerAddress Tomorrow’s Requirements Today                                  Accelerate Rich, Dynamic           ...
Site TransformerYour One Stop Solution For Incremental Revenue Generation                                         © 2013 L...
Redefining Content Delivery                       © 2013 Level 3 Communications, LLC. All Rights Reserved.
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CDN 3.0 | Redefining Content Strategy

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Level 3’s Derek Gough presented this “How to Exceed Customers' Expectations: Deliver Compelling Content by Maintaining High Performing Websites” presentation at Technology for Media and Advertising (TFM&A) in London on Tuesday 25th February, 2013.

Published in: Technology

CDN 3.0 | Redefining Content Strategy

  1. 1. Redefining Content Delivery © 2013 Level 3 Communications, LLC. All Rights Reserved.
  2. 2. InternetService Provider Mobile Enterprise Broadcaster VenueInfrastructure Transport Packet Content Delivery Fibre © 2013 Level 3 Communications, LLC. All Rights Reserved. 2
  3. 3. Evolution of Content Delivery Networks CHARACTERISTICS CHARACTERISTICS CHARACTERISTICS  Static Content  Dynamic Content  Browser/Resource Optimisation  Small Images  Rich Media  Intelligent Pre-Fetching  Decentralised CDN  Centralised CDN  Multi-device PLATFORM PLATFORM PLATFORM  Caching Technology  Dynamic Site Acceleration  Site Transformation 1998 1999 2002 2003 2004 2005 2006 2007 2009 2011 2012 1997 2000 2001 2010 Dotcom Crash Emergence of Dynamic User Environment © 2013 Level 3 Communications, LLC. All Rights Reserved. 3
  4. 4. Emerging Challenges Of Next Generation WebsitesPerformance Is Still The Achilles Heel Strangeloop: State of the Internet Pingdom: Web pages are getting more bloated, and here’s why Strangeloop: State of the Internet Web Pages Are Becoming Heavier. And Slower… © 2013 Level 3 Communications, LLC. All Rights Reserved. 4
  5. 5. Emerging Challenges Of Next Generation WebsitesWebsite Abandonment Is At An All Time High Shopping Cart Abandonment Rate Shopping Cart Abandonment Rate 2011 2009 – 2011 Poor Performance Is Resulting In Millions Of $’s of Lost Revenue © 2013 Level 3 Communications, LLC. All Rights Reserved. 5
  6. 6. Emerging Challenges Of Next Generation WebsitesVideo Consumption Is Growing By The Day Monthly Video Consumption by Region 2011 to 2016 in Petabytes Video Consumption Has Increased Exponentially Across Verticals SundaySky: 2012 State of Online Video report © 2013 Level 3 Communications, LLC. All Rights Reserved. 6
  7. 7. Emerging Challenges Of Next Generation WebsitesMulti-Channel Is Becoming Ever More Critical Adoption Of Smart Phones Is Increasing Over 50% of Smart Phone Users Access A Website Mobile Commerce Has Almost Tripled Since 2009 IMRG © 2013 Level 3 Communications, LLC. All Rights Reserved. 7
  8. 8. Emerging Challenges Of Next Generation WebsitesSecurity Has Become A Serious ConcernAverage Attack Sizes (Mbps) Denial Of Service Attacks Are Growing In Size And Complexity Ripe: DDoS Attack Trends Through 2009-2011 Prolexic Attack Report Q1 2012 © 2013 Level 3 Communications, LLC. All Rights Reserved. 8
  9. 9. Emerging Challenges Of Next Generation WebsitesUser Experience Is Performance Dependant Poor User Experience Is Unforgiving Resulting In Lost Revenue And Disgruntled Customers Strangeloop: State of the Internet © 2013 Level 3 Communications, LLC. All Rights Reserved. 9
  10. 10. Site TransformerAddress Tomorrow’s Requirements Today Accelerate Rich, Dynamic And Interactive Websites Accelerate Mobile Websites And Web Applications Secure Web Infrastructure And Ensure Security Compliance © 2013 Level 3 Communications, LLC. All Rights Reserved. 10
  11. 11. Site TransformerYour One Stop Solution For Incremental Revenue Generation © 2013 Level 3 Communications, LLC. All Rights Reserved. 11
  12. 12. Redefining Content Delivery © 2013 Level 3 Communications, LLC. All Rights Reserved.

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