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Ever wondered what the trend and forecast looks like in Google for Content Strategy and related fields? Copywriting and Social Marketing both see downward trends; Content Marketing is spiking upwards; and Content Strategy is growing very slowly. This indicates that copywriting is being supplanted by true strategy... and also that 2013's buzz-phrase 'content marketing' is having an impact on news headlines around the world. Is it sustainable? I guess we wait and see.
This is a slideshare version of the original post at http://brutalpixie.com/content-strategy-trends-forecasts-real-data.