Appwardly mobile

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"Google tells us that nearly 25% of e-commerce is now done through mobile handsets and tablets but how is your business engaging with mobile platforms and are you losing out to businesses who are actively embracing the technology?

Lester Wagman of Ambercycle Media will take us through an audio visually interactive session to help us learn what mobile internet apps can do for us, how they can help reshape our business processes and what new opportunities they can offer".

Published in: Technology, Business
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Appwardly mobile

  1. 1. How to get appwardly mobile and take customer communication offline Lester Wagman GKF, Watford 17 September 2013
  2. 2. Today’s Agenda What we will cover Apps for Business • What are apps? • Who uses them? • What could they do for my business? 2
  3. 3. Context of Apps? 3
  4. 4. Operating Systems 4
  5. 5. Anatomy of Mobile Device 5
  6. 6. Know your Mobile Web: Responsive Good, Optimised Better, Bespoke app BEST 6
  7. 7. What are Apps? • Application software • User-friendly interface • Simplify and link ‘operations’ - Internet - Databases - Native device functions • Full or part-downloaded 7
  8. 8. Apps & Operating Systems 8
  9. 9. Types of Apps? App Types Communication Store/retrieve Look-up Entertainment Navigation eCommerce Native Functions Internet Phone GPS Music Player Sound recorder Video Camera 9
  10. 10. Top 10 Apps Jan 2013 10
  11. 11. Who Uses Apps? Jan 2013 11
  12. 12. Productivity Apps for business? Familiar names 12
  13. 13. What about Apps for businesses? Familiar names 13
  14. 14. …and apps for local businesses? Leisure • Sports clubs • Hair salons • Health & beauty • Entertainment venues • Pubs/bars • Restaurants/takeaways Consumer • Schools & education • Garages & automotive • Professionals • Trades • Serviced offices • Associations 14
  15. 15. …and apps for local businesses? Features • GPS mapping & vouchers • Bookings/reservations • Calendar • Upload photos to gallery • Online mCommerce • Coupons & loyalty schemes • Fan wall • Social media integration • Push messaging Benefits • Two-way communication • Customers feel engaged • Create awareness of new services • Put promotions in customer’s pockets • Measure communication effectiveness • Build testimonials • Drive repeat business/customer loyalty • Fill-down time • Improve bottom-line performance 15
  16. 16. Examples 16
  17. 17. Questions & Answers COPYRIGHT © JONES LANG LASALLE IP, INC. 2011

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