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THE REALITIES OF<br />SOCIAL MEDIA<br />JOSH FLEMNG, “AD MAVERICK”<br />
Live Tweeters:<br />#NEPRSA<br />Find Me:<br />@AdMavericks<br />
JOSH FLEMING<br />Josh Fleming, “Ad Maverick”<br />Director Interactive Strategy, Social Media<br />Oh, The Places I’ve Be...
The Ad Mavericks Story<br /><ul><li>30,000 Views First 14 Months
250 Blog Posts
Five New Clients
Growth With Current Clients</li></li></ul><li>PR Has Changed<br />
The Social Media Guru<br />
TELEVISON IS DEAD<br />
PRINT IS DEAD<br />
OUTDOOR IS DEAD<br />
TRADITIONAL IS DEAD<br />
To much Death Talk<br />
  Traditional Media?<br />
How Do We Make Traditional Work Harder?<br />Leverage Social Media<br />
 Global Example<br />
 National Example<br />
Political Example<br />
Political Example<br />
 PR Example<br />
 PR Case Study<br />
 PR Case Study<br />
 PR Case Study<br />A strategy was developed to drive traffic to <br />the blog using core social media tools.<br />
 PR Case Study<br />Twitter Stats:<br />1,500+ Followers<br />2,200+ Tweets<br />
 PR Case Study<br />Facebook Stats:<br />1,900+ Fans<br />600+ Wall Posts<br />
 PR Case Study<br />YouTube Stats:<br />70+ Videos<br />21,000 Videos Watched<br />9,500 Channel Views<br />
 PR Case Study<br />“The Iowa Lottery has only 50 fans on Facebook, I wonder how much tax payer $$ are going to this futil...
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The Realities of Social Media

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The reality of social media is that social media is here to stay. There are many out there that suggest that traditional media is dead. This is wishful thinking on behalf of overnight self proclaimed social media gurus. Traditional media can still be a viable and successful medium, but leveraging social media can make your traditional media . For more information about leveraging social media to enhance your traditional media efforts, please contact me at josh.fleming (@) lessingflynn.com

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The Realities of Social Media

  1. 1. THE REALITIES OF<br />SOCIAL MEDIA<br />JOSH FLEMNG, “AD MAVERICK”<br />
  2. 2. Live Tweeters:<br />#NEPRSA<br />Find Me:<br />@AdMavericks<br />
  3. 3. JOSH FLEMING<br />Josh Fleming, “Ad Maverick”<br />Director Interactive Strategy, Social Media<br />Oh, The Places I’ve Been<br />
  4. 4. The Ad Mavericks Story<br /><ul><li>30,000 Views First 14 Months
  5. 5. 250 Blog Posts
  6. 6. Five New Clients
  7. 7. Growth With Current Clients</li></li></ul><li>PR Has Changed<br />
  8. 8. The Social Media Guru<br />
  9. 9. TELEVISON IS DEAD<br />
  10. 10. PRINT IS DEAD<br />
  11. 11. OUTDOOR IS DEAD<br />
  12. 12. TRADITIONAL IS DEAD<br />
  13. 13. To much Death Talk<br />
  14. 14.
  15. 15. Traditional Media?<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. How Do We Make Traditional Work Harder?<br />Leverage Social Media<br />
  25. 25. Global Example<br />
  26. 26. National Example<br />
  27. 27. Political Example<br />
  28. 28. Political Example<br />
  29. 29. PR Example<br />
  30. 30. PR Case Study<br />
  31. 31. PR Case Study<br />
  32. 32. PR Case Study<br />A strategy was developed to drive traffic to <br />the blog using core social media tools.<br />
  33. 33. PR Case Study<br />Twitter Stats:<br />1,500+ Followers<br />2,200+ Tweets<br />
  34. 34. PR Case Study<br />Facebook Stats:<br />1,900+ Fans<br />600+ Wall Posts<br />
  35. 35. PR Case Study<br />YouTube Stats:<br />70+ Videos<br />21,000 Videos Watched<br />9,500 Channel Views<br />
  36. 36. PR Case Study<br />“The Iowa Lottery has only 50 fans on Facebook, I wonder how much tax payer $$ are going to this futile effort?”<br />– Some guy on Twitter<br />
  37. 37. Agriculture Example<br />YouTube Stats:<br />3,017 views in first 30 days<br />1,100 channel views<br />16,000 videos watched<br />Led to an increase on Vermeer.com of 10% more traffic<br />
  38. 38. Summary & Questions<br />

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