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What is GDPR and How Does it Affect Bloggers?

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Do you wonder if Europe's new GDPR laws affect you as a blogger? Well, they most likely do. Here what GDPR is and how it affects you!

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What is GDPR and How Does it Affect Bloggers?

  1. 1. What is GDPR and How Does It Affect Bloggers?
  2. 2. What is the problem? WWW.BECOMEABLOGGER.COM
  3. 3. • We live in a Society where personal data privacy has become less of a priority for companies. WWW.BECOMEABLOGGER.COM
  4. 4. • We live in a Society where personal data privacy has become less of a priority for companies. • Personal data is often used without explicit consent WWW.BECOMEABLOGGER.COM
  5. 5. EU’s Solution? WWW.BECOMEABLOGGER.COM
  6. 6. EU’s Solution? GDPR (General Data Protection Regulation) WWW.BECOMEABLOGGER.COM
  7. 7. EU’s Solution? GDPR (General Data Protection Regulation) WWW.BECOMEABLOGGER.COM GOAL: To protect and empower all EU citizens data privacy and reshape the way organizations across the region approach data privacy.
  8. 8. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  9. 9. Let’s go back and take a brief history… WWW.BECOMEABLOGGER.COM
  10. 10. 1995: • Data Protection Directive passed by the European Union WWW.BECOMEABLOGGER.COM
  11. 11. 1995: • Data Protection Directive passed by the European Union • General guidelines for data protection • Each state created own local laws based on guidelines • Messy and difficult to enforce • (some state were stricter than others) WWW.BECOMEABLOGGER.COM
  12. 12. 2012: • European Commission reveals its plan to develop GDPR WWW.BECOMEABLOGGER.COM
  13. 13. 2016: • GDPR voted on and approved on April 14th • Governs ALL member states WWW.BECOMEABLOGGER.COM
  14. 14. Does it affect YOU as a blogger? WWW.BECOMEABLOGGER.COM
  15. 15. WWW.BECOMEABLOGGER.COM If you collect ANY data from EU citizens,
  16. 16. WWW.BECOMEABLOGGER.COM If you collect ANY data from EU citizens, YES (i.e. building your email list).
  17. 17. WWW.BECOMEABLOGGER.COM If you collect ANY data from EU citizens, YES (i.e. building your email list). Just assume - YES!
  18. 18. What GDPR means for bloggers WWW.BECOMEABLOGGER.COM
  19. 19. What GDPR means for bloggers (practically speaking) WWW.BECOMEABLOGGER.COM
  20. 20. WWW.BECOMEABLOGGER.COM Get Consent and Make it Clear
  21. 21. Be clear about who you are. WWW.BECOMEABLOGGER.COM
  22. 22. People must opt-in to receive messages. WWW.BECOMEABLOGGER.COM
  23. 23. Consent must be: • “freely given, • Specific, • Informed, • unambiguous” WWW.BECOMEABLOGGER.COM
  24. 24. Use clear and plain language letting them know what they signed up for. WWW.BECOMEABLOGGER.COM
  25. 25. Use clear and plain language letting them know what they signed up for. WWW.BECOMEABLOGGER.COM How will their personal data be used?
  26. 26. Silence is NOT consent WWW.BECOMEABLOGGER.COM
  27. 27. Silence is NOT consent • No pre-checked boxes WWW.BECOMEABLOGGER.COM
  28. 28. Make it easy to withdraw consent. WWW.BECOMEABLOGGER.COM
  29. 29. Make it easy to withdraw consent. • “It must be as easy to withdraw consent as it is to give it” - no hidden unsubscribe links WWW.BECOMEABLOGGER.COM
  30. 30. Make it easy to withdraw consent. • “It must be as easy to withdraw consent as it is to give it” - no hidden unsubscribe links • Right to be forgotten: If you are asked to delete their data, DELETE it WWW.BECOMEABLOGGER.COM
  31. 31. WWW.BECOMEABLOGGER.COM Only collect what’s necessary (Data minimization) WWW.BECOMEABLOGGER.COM
  32. 32. WWW.BECOMEABLOGGER.COM Only collect what’s necessary (Data minimization) • If it’s not necessary for the intended purposes, don’t collect it WWW.BECOMEABLOGGER.COM
  33. 33. WWW.BECOMEABLOGGER.COM Be able to PROVE you have Consent
  34. 34. WWW.BECOMEABLOGGER.COM YOU
  35. 35. WWW.BECOMEABLOGGER.COM are responsible for being able to prove YOU
  36. 36. WWW.BECOMEABLOGGER.COM are responsible for being able to prove that you have sufficient consent YOU
  37. 37. WWW.BECOMEABLOGGER.COM are responsible for being able to prove that you have sufficient consent (keep record) YOU
  38. 38. Fortunately, good service providers WWW.BECOMEABLOGGER.COM
  39. 39. Fortunately, good service providers are aware of changes WWW.BECOMEABLOGGER.COM
  40. 40. Fortunately, good service providers are aware of changes and are taking steps to be compliant. WWW.BECOMEABLOGGER.COM
  41. 41. WWW.BECOMEABLOGGER.COM Thrive Themes, for example:
  42. 42. WWW.BECOMEABLOGGER.COM Thrive Themes, for example: • Adds checkbox • Tracks data collection • Includes anonymization • Makes data removal easy
  43. 43. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  44. 44. WWW.BECOMEABLOGGER.COM What about my Existing Subscribers?
  45. 45. YES WWW.BECOMEABLOGGER.COM
  46. 46. YES you have to bring those subscriptions up to the current standards WWW.BECOMEABLOGGER.COM
  47. 47. If they’re not, WWW.BECOMEABLOGGER.COM
  48. 48. If they’re not, ✓ GET CONSENT WWW.BECOMEABLOGGER.COM
  49. 49. If they’re not, ✓ GET CONSENT ✓ REMOVE THEM FROM YOUR LIST WWW.BECOMEABLOGGER.COM
  50. 50. WWW.BECOMEABLOGGER.COM What if I Do NOTHING?
  51. 51. WWW.BECOMEABLOGGER.COM • Not a smart idea
  52. 52. WWW.BECOMEABLOGGER.COM • Not a smart idea • Not following the rules can lead to fines of up to 20 Million Euros or 4% of global annual turnover (whichever is higher).
  53. 53. WWW.BECOMEABLOGGER.COM • Not a smart idea • Not following the rules can lead to fines of up to 20 Million Euros or 4% of global annual turnover (whichever is higher). • Higher fines are for most serious infringements.
  54. 54. Will they come after me? WWW.BECOMEABLOGGER.COM
  55. 55. Will they come after me? They can, but coming after small bloggers would be quite an undertaking. WWW.BECOMEABLOGGER.COM
  56. 56. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  57. 57. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  58. 58. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

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