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How to Use Pinterest (and Hashtags) to Grow Your Blog (with Jennifer Priest)

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Are you looking to drive traffic from Pinterest to your blog? Jennifer Priest shares her best Pinterest tips, including her hashtag strategy.

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How to Use Pinterest (and Hashtags) to Grow Your Blog (with Jennifer Priest)

  1. 1. How to Use Pinterest (& Hashtags) to Grow Your Blog From an interview with Jennifer Priest
  2. 2. Looking to drive traffic from WWW.BECOMEABLOGGER.COM
  3. 3. Looking to drive traffic from Pinterest to your blog? WWW.BECOMEABLOGGER.COM
  4. 4. 1. Optimize your TOP 10 performing blog posts WWW.BECOMEABLOGGER.COM
  5. 5. • Using Google Analytics, find your top 10 performing blog posts. WWW.BECOMEABLOGGER.COM 1. Optimize your TOP 10 performing blog posts
  6. 6. • Using Google Analytics, find your top 10 performing blog posts. • Rewrite them. Beef them up. WWW.BECOMEABLOGGER.COM 1. Optimize your TOP 10 performing blog posts
  7. 7. • Using Google Analytics, find your top 10 performing blog posts. • Rewrite them. Beef them up. • Start making pinnable images. WWW.BECOMEABLOGGER.COM 1. Optimize your TOP 10 performing blog posts
  8. 8. 2. Use Pin-stacking Strategy WWW.BECOMEABLOGGER.COM
  9. 9. 2. Use Pin-stacking Strategy WWW.BECOMEABLOGGER.COM • Pin a post aggressively every day for at least a week.
  10. 10. 2. Use Pin-stacking Strategy • Pin a post aggressively every day for at least a week. • If a pin performs very well, do the same thing every month. WWW.BECOMEABLOGGER.COM
  11. 11. 3. Pin Strategically WWW.BECOMEABLOGGER.COM
  12. 12. • Make sure each piece of content has 5 to 7 boards you can pin them to. 3. Pin Strategically WWW.BECOMEABLOGGER.COM
  13. 13. • Make sure each piece of content has 5 to 7 boards you can pin them to. • Live-pin the top 2 posts for the week as well as one new post daily. 3. Pin Strategically WWW.BECOMEABLOGGER.COM
  14. 14. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  15. 15. 4. Create Boards the Smart Way WWW.BECOMEABLOGGER.COM
  16. 16. 4. Create Boards the Smart Way WWW.BECOMEABLOGGER.COM • Use Pinterest Analytics
  17. 17. 4. Create Boards the Smart Way WWW.BECOMEABLOGGER.COM • Use Pinterest Analytics to see what pins are performing well and what your audience is interested in.
  18. 18. • How are people interacting with your blog on the platform? 4. Create Boards the Smart Way WWW.BECOMEABLOGGER.COM
  19. 19. WWW.BECOMEABLOGGER.COM 5. Determine the right posting frequency
  20. 20. • Start pinning 10x daily 5. Determine the right posting frequency WWW.BECOMEABLOGGER.COM
  21. 21. WWW.BECOMEABLOGGER.COM • Start pinning 10x daily • Increase in increments of 5 as you get ahead of schedule by 2 weeks to 30 days. 5. Determine the right posting frequency
  22. 22. • Start pinning 10x daily • Increase in increments of 5 as you get ahead of schedule by 2 weeks to 30 days. • Take screenshots of analytics to see where you’re at 5. Determine the right posting frequency WWW.BECOMEABLOGGER.COM
  23. 23. • Compare data gathered within 30 days from Google and Pinterest Analytics 5. Determine the right posting frequency WWW.BECOMEABLOGGER.COM
  24. 24. • Compare data gathered within 30 days from Google and Pinterest Analytics to determine the right posting frequency. 5. Determine the right posting frequency WWW.BECOMEABLOGGER.COM
  25. 25. WWW.BECOMEABLOGGER.COM 6. Optimize Pin Descriptions
  26. 26. WWW.BECOMEABLOGGER.COM • Your first paragraph is critical 6. Optimize Pin Descriptions
  27. 27. WWW.BECOMEABLOGGER.COM • Use keywords and hashtags 6. Optimize Pin Descriptions
  28. 28. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  29. 29. How do you use Pinterest Hashtags WWW.BECOMEABLOGGER.COM
  30. 30. How do you use Pinterest Hashtags to GROW your blog? WWW.BECOMEABLOGGER.COM
  31. 31. WWW.BECOMEABLOGGER.COM 1. Use #yourbrand as your first hashtag
  32. 32. WWW.BECOMEABLOGGER.COM 1. Use #yourbrand as your first hashtag
  33. 33. WWW.BECOMEABLOGGER.COM • Works as an indexing tool 1. Use #yourbrand as your first hashtag
  34. 34. • Works as an indexing tool • People can easily click to go to all your pins with that hashtag. 1. Use #yourbrand as your first hashtag WWW.BECOMEABLOGGER.COM
  35. 35. 2. Use Google Analytics WWW.BECOMEABLOGGER.COM
  36. 36. • Determine which hashtags work best for you and use them in your strategy. 2. Use Google Analytics WWW.BECOMEABLOGGER.COM
  37. 37. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  38. 38. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  39. 39. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

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