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How to Use Blogging to Grow your Non-Profit - from an interview with Mazarine Treyz

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Are you looking to use blogging to grow your non-profit? Do you want to learn strategies to help you fundraise? Then you’ll want to watch this presentation.

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How to Use Blogging to Grow your Non-Profit - from an interview with Mazarine Treyz

  1. 1. How to Use Blogging to Grow Your Non-Profit WWW.BECOMEABLOGGER.COM
  2. 2. WWW.BECOMEABLOGGER.COM WWW.BECOMEABLOGGER.COM PRINCIPLE: BLOG
  3. 3. WWW.BECOMEABLOGGER.COM WWW.BECOMEABLOGGER.COM PRINCIPLE: Your blog is a platform that can be used to grow an audience. BLOG
  4. 4. WWW.BECOMEABLOGGER.COM WWW.BECOMEABLOGGER.COM BLOG Target the audience you are trying to attract.
  5. 5. WWW.BECOMEABLOGGER.COM WWW.BECOMEABLOGGER.COM BLOG (donors, volunteers, companies, etc) Target the audience you are trying to attract.
  6. 6. WWW.BECOMEABLOGGER.COM BLOG • Answer Questions Your Target Audience is Asking
  7. 7. WWW.BECOMEABLOGGER.COM Think of a single question they have…
  8. 8. WWW.BECOMEABLOGGER.COM Answer through your content and resources.
  9. 9. WWW.BECOMEABLOGGER.COM Speak to them at the most basic level.
  10. 10. 2019 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  11. 11. WWW.BECOMEABLOGGER.COM • Use Video
  12. 12. WWW.BECOMEABLOGGER.COM Tell stories...
  13. 13. WWW.BECOMEABLOGGER.COM Convince people to take action.
  14. 14. WWW.BECOMEABLOGGER.COM • Share Relevant Stories
  15. 15. WWW.BECOMEABLOGGER.COM Highlight in your stories the kind of people you want to attract.
  16. 16. WWW.BECOMEABLOGGER.COM Share stories from sponsors and benefit recipients...
  17. 17. WWW.BECOMEABLOGGER.COM … volunteers, companies, donors, etc.
  18. 18. WWW.BECOMEABLOGGER.COM CONTENT STRATEGY
  19. 19. WWW.BECOMEABLOGGER.COM CONTENT STRATEGY How much money you need
  20. 20. WWW.BECOMEABLOGGER.COM CONTENT STRATEGY How much money you need Stories that will have an impact on the people you are trying to reach.
  21. 21. WWW.BECOMEABLOGGER.COM • Run Specific Donation Campaigns
  22. 22. WWW.BECOMEABLOGGER.COM Encourage people to donate especially during the Spring or Fall.
  23. 23. WWW.BECOMEABLOGGER.COM Use website content, blog posts, emails and clear calls to action with a sense of urgency.
  24. 24. WWW.BECOMEABLOGGER.COM Let them feel that they need to do something NOW.
  25. 25. WWW.BECOMEABLOGGER.COM • Create a Donate Page
  26. 26. WWW.BECOMEABLOGGER.COM This encourages year-round donations
  27. 27. WWW.BECOMEABLOGGER.COM Make sure the button is prominently displayed on the page.
  28. 28. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  29. 29. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

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