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How to Self-Publish Books to Grow Your Audience - Marcus Kusi

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Are you looking to self-publish a book to grow your audience? In this presentation, Marcus Kusi shares his experience doing so and gives actionable tips to help you do it.

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How to Self-Publish Books to Grow Your Audience - Marcus Kusi

  1. 1. How to Self-Publish Books to Grow Your Audience WWW.BECOMEABLOGGER.COM from an interview with Marcus Kusi
  2. 2. Why Write a Book? WWW.BECOMEABLOGGER.COM
  3. 3. It adds credibility.
  4. 4. It drives traffic to your blog and other sources.
  5. 5. It can help you build your email list.
  6. 6. It can be profitable if you do it right.
  7. 7. How to Write a Book WWW.BECOMEABLOGGER.COM
  8. 8. Step 1: Choose the right topic
  9. 9. Step 1: Choose the right topic • Search for those auto-populated suggestions and see what comes up. • Go into some of the books that come up. Look at their Amazon bestsellers rank. • If less than 120K, people are buying.
  10. 10. Step 1: Choose the right topic • Use the same keyword phrases you used in Amazon and do searches on Google. • Check the auto-populated suggestions. • Use the Google Keyword Planner to get insight on whether advertisers are spending money for that phrase.
  11. 11. Choose a topic • Using the data from Amazon and Google to choose a topic that is selling well. • It should be something related to the topic of your blog.
  12. 12. Step 2: Do research for book content.
  13. 13. Step 2: Do research for book content. • Ask your audience • Conduct a survey.
  14. 14. NO AUDIENCE?
  15. 15. Step 2: Do research for book content. • Ask questions in Facebook groups. • Nurture relationships with other bloggers and ask to survey their readers. • Search for your topic and see what other bloggers are including in their content. • Check the comment sections of those posts. • Read book reviews on Amazon to see what the reviewers comment about.
  16. 16. Step 2: Do research for book content. • Ask questions in Facebook groups. • Nurture relationships with other bloggers and ask to survey their readers. • Search for your topic and see what other bloggers are including in their content. • Check the comment sections of those posts. • Read book reviews on Amazon to see what the reviewers comment about.
  17. 17. Step 2: Do research for book content. • Ask questions in Facebook groups. • Nurture relationships with other bloggers and ask to survey their readers. • Search for your topic and see what other bloggers are including in their content. • Check the comment sections of those posts. • Read book reviews on Amazon to see what the reviewers comment about.
  18. 18. Step 2: Do research for book content. • Ask questions in Facebook groups. • Nurture relationships with other bloggers and ask to survey their readers. • Search for your topic and see what other bloggers are including in their content. • Check the comment sections of those posts. • Read book reviews on Amazon to see what the reviewers comment about.
  19. 19. Step 2: Do research for book content. • Ask questions in Facebook groups. • Nurture relationships with other bloggers and ask to survey their readers. • Search for your topic and see what other bloggers are including in their content. • Check the comment sections of those posts. • Read book reviews on Amazon to see what the reviewers comment about.
  20. 20. Step 3: Write the book.
  21. 21. Step 3: Write the book. • Start with an outline. The outline gives you a chance to plan what goes into the book. • Once the outline is complete, write the book. • When the full draft is complete, send it to beta readers to get feedback. • Make revisions based on the feedback • Send it to a professional editor.
  22. 22. Step 3: Write the book. • Start with an outline. The outline gives you a chance to plan what goes into the book. • Once the outline is complete, write the book. • When the full draft is complete, send it to beta readers to get feedback. • Make revisions based on the feedback • Send it to a professional editor.
  23. 23. Step 3: Write the book. • Start with an outline. The outline gives you a chance to plan what goes into the book. • Once the outline is complete, write the book. • When the full draft is complete, send it to beta readers to get feedback. • Make revisions based on the feedback • Send it to a professional editor.
  24. 24. Step 3: Write the book. • Start with an outline. The outline gives you a chance to plan what goes into the book. • Once the outline is complete, write the book. • When the full draft is complete, send it to beta readers to get feedback. • Make revisions based on the feedback • Send it to a professional editor.
  25. 25. Step 3: Write the book. • Start with an outline. The outline gives you a chance to plan what goes into the book. • Once the outline is complete, write the book. • When the full draft is complete, send it to beta readers to get feedback. • Make revisions based on the feedback • Send it to a professional editor.
  26. 26. 2019 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  27. 27. Step 4: Publish your book on Amazon.
  28. 28. How do you get the word out there about your book?
  29. 29. Step 4: Publish your book on Amazon. • If you have an audience: • Email your list • Write articles • List your book on your website • Mention it in relevant articles • Spread the word on social media • Make YouTube videos talking about the book.
  30. 30. Step 4: Publish your book on Amazon. • If you have an audience: • Email your list • Write articles • List your book on your website • Mention it in relevant articles • Spread the word on social media • Make YouTube videos talking about the book.
  31. 31. Step 4: Publish your book on Amazon. • If you have an audience: • Email your list • Write articles • List your book on your website • Mention it in relevant articles • Spread the word on social media • Make YouTube videos talking about the book.
  32. 32. Step 4: Publish your book on Amazon. • If you have an audience: • Email your list • Write articles • List your book on your website • Mention it in relevant articles • Spread the word on social media • Make YouTube videos talking about the book.
  33. 33. Step 4: Publish your book on Amazon. • If you have an audience: • Email your list • Write articles • List your book on your website • Mention it in relevant articles • Spread the word on social media • Make YouTube videos talking about the book.
  34. 34. Step 4: Publish your book on Amazon. • If you have an audience: • Email your list • Write articles • List your book on your website • Mention it in relevant articles • Spread the word on social media • Make YouTube videos talking about the book.
  35. 35. Step 4: Publish your book on Amazon. • If you have an audience: • Email your list • Write articles • List your book on your website • Mention it in relevant articles • Spread the word on social media • Make YouTube videos talking about the book.
  36. 36. Step 4: Publish your book on Amazon. • If you DON’T have an audience: • Reach out to relevant bloggers. • They might be willing to share your book with their audience. • Use AMS ads (ads on Amazon) • You need to understand keyword research.
  37. 37. Step 4: Publish your book on Amazon. • If you DON’T have an audience: • Reach out to relevant bloggers. • They might be willing to share your book with their audience. • Use AMS ads (ads on Amazon) • You need to understand keyword research.
  38. 38. Step 4: Publish your book on Amazon. • If you DON’T have an audience: • Reach out to relevant bloggers. • They might be willing to share your book with their audience. • Use AMS ads (ads on Amazon) • You need to understand keyword research.
  39. 39. 2019 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  40. 40. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  41. 41. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

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