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How to Network to Grow your Blog

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Do you suck at networking. Looking for tactics to help you network to grow your blog? Check out these tips from Robert Farrington.

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How to Network to Grow your Blog

  1. 1. How to Network to Grow Your Blog From an interview with Robert Farrington
  2. 2. WWW.BECOMEABLOGGER.COM Network with Bloggers Online
  3. 3. WWW.BECOMEABLOGGER.COM Do it the RIGHT way.
  4. 4. WWW.BECOMEABLOGGER.COM Do it the RIGHT way. HOW?
  5. 5. WWW.BECOMEABLOGGER.COM Create a LOT of CONTENT 1 Do it the RIGHT way.
  6. 6. WWW.BECOMEABLOGGER.COM Create 3 pieces of content every week for a year.
  7. 7. WWW.BECOMEABLOGGER.COM By doing so, YOU/R: ✓ will be ahead of MOST bloggers in terms of content creation. ✓ prove to yourself that you can do it. ✓ readers always have fresh content.
  8. 8. WWW.BECOMEABLOGGER.COM Go out and engage, leave a comment and share 3 other bloggers’ content every day. 2Do it the RIGHT way.
  9. 9. WWW.BECOMEABLOGGER.COM •Robert started with other bloggers in his space that he met via the Yakezi network then FinCon and Rockstar Finance.
  10. 10. WWW.BECOMEABLOGGER.COM •Robert started with other bloggers in his space that he met via the Yakezi network then FinCon and Rockstar Finance. •He also followed bloggers on Twitter and connected with them that way.
  11. 11. WWW.BECOMEABLOGGER.COM •Robert started with other bloggers in his space that he met via the Yakezi network then FinCon and Rockstar Finance. •He also followed bloggers on Twitter and connected with them that way. •Google blogs in your space.
  12. 12. Don’t limit yourself to Blogs. WWW.BECOMEABLOGGER.COM
  13. 13. Don’t limit yourself to Blogs. Include YouTube, Instagram, and even Medium. WWW.BECOMEABLOGGER.COM
  14. 14. WWW.BECOMEABLOGGER.COM Don’t ignore the smaller people in your space. Major Lesson:
  15. 15. WWW.BECOMEABLOGGER.COM Don’t ignore the smaller people in your space. That same blogger might be the next big blogger. Major Lesson:
  16. 16. WWW.BECOMEABLOGGER.COM Don’t ignore the smaller people in your space. That same blogger might be the next big blogger. GROW WITH THEM Major Lesson:
  17. 17. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  18. 18. WWW.BECOMEABLOGGER.COM Network with Bloggers at Events
  19. 19. WWW.BECOMEABLOGGER.COM Attend CONFERENCES in your industry
  20. 20. Why? •Networking plays a HUGE rule in the growth of one’s blog. WWW.BECOMEABLOGGER.COM
  21. 21. Why? •Networking plays a HUGE rule in the growth of one’s blog. •There’s something VERY different about an in-person relationship. WWW.BECOMEABLOGGER.COM
  22. 22. Why? •Networking plays a HUGE rule in the growth of one’s blog. •There’s something VERY different about an in-person relationship. • Seeing them in person is exciting and cements the relationship • Conversations are able to flow more naturally WWW.BECOMEABLOGGER.COM
  23. 23. Robert’s Tips: • Go out and say Hi to everybody WWW.BECOMEABLOGGER.COM
  24. 24. Robert’s Tips: • Go out and say Hi to everybody • Start the conversation before you get there • Connect on social media or via email WWW.BECOMEABLOGGER.COM
  25. 25. Robert’s Tips: • Go out and say Hi to everybody • Start the conversation before you get there • Connect on social media or via email • Always try to go to lunch and dinner with people at the event (more intimate) WWW.BECOMEABLOGGER.COM
  26. 26. Robert’s Tips: • Go out and say Hi to everybody • Start the conversation before you get there • Connect on social media or via email • Always try to go to lunch and dinner with people at the event (more intimate) • Keep conversations going if they are going. WWW.BECOMEABLOGGER.COM
  27. 27. Robert’s Tips: • Go out and say Hi to everybody • Start the conversation before you get there • Connect on social media or via email • Always try to go to lunch and dinner with people at the event (more intimate) • Keep conversations going if they are going. Don’t be too concerned with leaving to go to a session. WWW.BECOMEABLOGGER.COM
  28. 28. Robert’s Tips: • Go out and say Hi to everybody • Start the conversation before you get there • Connect on social media or via email • Always try to go to lunch and dinner with people at the event (more intimate) • Keep conversations going if they are going. • Follow up AFTER the conference WWW.BECOMEABLOGGER.COM
  29. 29. Robert’s Tips: • Go out and say Hi to everybody • Start the conversation before you get there • Connect on social media or via email • Always try to go to lunch and dinner with people at the event (more intimate) • Keep conversations going if they are going. • Follow up AFTER the conference WWW.BECOMEABLOGGER.COM ASK: Is there anything you’re working on that I can help you with or share?
  30. 30. Robert’s Tips: • Go out and say Hi to everybody • Start the conversation before you get there • Connect on social media or via email • Always try to go to lunch and dinner with people at the event (more intimate) • Keep conversations going if they are going. • Follow up AFTER the conference • Take advantage of the airplane ride to write notes of who, and how you plan to follow up. ASK: Is there anything you’re working on that I can help you with or share? WWW.BECOMEABLOGGER.COM
  31. 31. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  32. 32. WWW.BECOMEABLOGGER.COM Network with The Media
  33. 33. WWW.BECOMEABLOGGER.COM Use HARO (Help a Reporter Out) to land potential media opportunities
  34. 34. WWW.BECOMEABLOGGER.COM You get exposure + potential relationships
  35. 35. WWW.BECOMEABLOGGER.COM You get exposure + potential relationships This is the biggest growth factor for Robert’s site today.
  36. 36. WWW.BECOMEABLOGGER.COM First,
  37. 37. WWW.BECOMEABLOGGER.COM First, Understand that journalists are under deadlines.
  38. 38. Sharing your MEDIA HITS with your audience helps to build credibility. WWW.BECOMEABLOGGER.COM
  39. 39. Sharing your MEDIA HITS with your audience helps to build credibility. Every blogger should be doing this. WWW.BECOMEABLOGGER.COM
  40. 40. How to leverage HARO well: • Signup and get their daily emails of journalists looking for specific sources. WWW.BECOMEABLOGGER.COM
  41. 41. How to leverage HARO well: • Robert’s recommendation: Sign up to the general list that sends all source requests • You can also sign up for categories WWW.BECOMEABLOGGER.COM
  42. 42. How to leverage HARO well: • Send pitches quickly (journalists are often on a tight deadline and will often go with the first good source). WWW.BECOMEABLOGGER.COM
  43. 43. How to leverage HARO well: • Trick: Answer the question, give everything they can want in that email (make their jobs easy). Give them the ability to simply copy and paste. WWW.BECOMEABLOGGER.COM
  44. 44. WWW.BECOMEABLOGGER.COM What benefits does Networking have for Bloggers?
  45. 45. WWW.BECOMEABLOGGER.COM What benefits does Networking have for Bloggers? • Blog could grow exponentially.
  46. 46. WWW.BECOMEABLOGGER.COM What benefits does Networking have for Bloggers? • Blog could grow exponentially. • Robert’s blog grew from 100ish pageviews/day to 3 million pageviews in February.
  47. 47. WWW.BECOMEABLOGGER.COM What benefits does Networking have for Bloggers? • More media opportunities
  48. 48. WWW.BECOMEABLOGGER.COM What benefits does Networking have for Bloggers? • More media opportunities • Robert has been in every major publication, news, TV, Radio, etc
  49. 49. WWW.BECOMEABLOGGER.COM What benefits does Networking have for Bloggers? • More speaking engagements, paid gigs, brand connections and mastermind groups
  50. 50. 2018 Blog Content Calendar Spreadsheet Get my WWW.BECOMEABLOGGER.COM
  51. 51. It’s a long game. WWW.BECOMEABLOGGER.COM
  52. 52. None happened overnight. WWW.BECOMEABLOGGER.COM
  53. 53. As you foster these relationships, WWW.BECOMEABLOGGER.COM
  54. 54. As you foster these relationships, great things happen. WWW.BECOMEABLOGGER.COM
  55. 55. For a more in-depth training, check out the coaching club: WWW.BECOMEABLOGGER.COM
  56. 56. For a more in-depth training, check out the coaching club: becomeablogger.com/club/ WWW.BECOMEABLOGGER.COM

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