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Write Great Web Content: Plain Language in Action Session 2: May 26, 2011
Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write cont...
Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write cont...
Part 1: Review topics and homework from Session 1 <ul><li>Session 1 topics: </li></ul><ul><li>What is plain language? </li...
Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write cont...
Part 2: Write content that is appropriate for intended users   <ul><li>Discuss: </li></ul><ul><li>Who are your intended us...
Case study in writing content that’s appropriate for intended users
Five guidelines for writing content that’s appropriate for intended users <ul><li>Match the content’s technical complexity...
Case study: Content for the general public
Case study: Content for health departments
Case study: Content for healthcare professionals
Match the content’s technical complexity to the users’ level
Help users find the content that’s targeted to them
Help users find the content that’s targeted to them
Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. <ul><li>Discuss: Find five ways EIA provides...
Be the intended users’ advocate when discussing content with your SMEs
Write a  bite , a  snack , and a  meal <ul><li>Meal </li></ul><ul><li>Snack </li></ul><ul><li>Bite </li></ul>How much cont...
Sample  bites ,  snacks , and  meals
Sample  bites ,  snacks , and  meals
Sample  bites ,  snacks , and  meals
These  bites  and  snacks  need work
These  bites  and  snacks  need work
Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write cont...
Part 3: In-course assignment:  Write a  bite , and a  snack  for this  meal
Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write cont...
Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write cont...
Part 5: Session 2 wrap-up <ul><li>Questions? </li></ul><ul><li>Web pages to look at again? </li></ul><ul><li>Review the fi...
Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write cont...
Part 6: Writing and reading homework for Session 2 <ul><li>By Tuesday, May 31: </li></ul><ul><li>Rewrite a task page </li>...
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Session2_WMU_Plain_Language_Online_26May2011

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Session2_WMU_Plain_Language_Online_26May2011

  1. 1. Write Great Web Content: Plain Language in Action Session 2: May 26, 2011
  2. 2. Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write content that is appropriate for intended users </li></ul><ul><li>Part 3: In-course assignment: Write a bite , a snack, and a meal </li></ul><ul><li>Part 4: Discuss in-course assignment </li></ul><ul><li>Part 5: Session 2 wrap-up </li></ul><ul><li>Part 6: Session 2 homework – writing assignment and reading assignment </li></ul>
  3. 3. Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write content that is appropriate for intended users </li></ul><ul><li>Part 3: In-course assignment: Write a bite , a snack, and a meal </li></ul><ul><li>Part 4: Discuss in-course assignment </li></ul><ul><li>Part 5: Session 2 wrap-up </li></ul><ul><li>Part 6: Session 2 homework – writing assignment and reading assignment </li></ul>
  4. 4. Part 1: Review topics and homework from Session 1 <ul><li>Session 1 topics: </li></ul><ul><li>What is plain language? </li></ul><ul><li>How to write task-oriented web content </li></ul><ul><li>Session 1 reading homework: </li></ul><ul><li>Chapter 2, “People! People! People!” </li></ul><ul><li>Session 1 writing homework: </li></ul><ul><li>Rewrite a task page at your own site or use HHS’s “How to Request Information” page </li></ul>
  5. 5. Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write content that is appropriate for intended users </li></ul><ul><li>Part 3: In-course assignment: Write a bite , a snack, and a meal </li></ul><ul><li>Part 4: Discuss in-course assignment </li></ul><ul><li>Part 5: Session 2 wrap-up </li></ul><ul><li>Part 6: Session 2 homework – writing assignment and reading assignment </li></ul>
  6. 6. Part 2: Write content that is appropriate for intended users <ul><li>Discuss: </li></ul><ul><li>Who are your intended users? (Describe by role, group, or title) </li></ul><ul><li>How do they differ from each other? </li></ul><ul><li>How is writing content for them challenging? </li></ul><ul><li>How have you tailored your content to meet your users’ needs? </li></ul>
  7. 7. Case study in writing content that’s appropriate for intended users
  8. 8. Five guidelines for writing content that’s appropriate for intended users <ul><li>Match the content’s technical complexity to the users’ level. </li></ul><ul><li>Help users find the content that’s targeted to them. </li></ul><ul><li>Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. </li></ul><ul><li>Be the intended users’ advocate when discussing content with your SMEs. </li></ul><ul><li>Write a bite , a snack , and a meal . </li></ul>
  9. 9. Case study: Content for the general public
  10. 10. Case study: Content for health departments
  11. 11. Case study: Content for healthcare professionals
  12. 12. Match the content’s technical complexity to the users’ level
  13. 13. Help users find the content that’s targeted to them
  14. 14. Help users find the content that’s targeted to them
  15. 15. Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. <ul><li>Discuss: Find five ways EIA provides content appropriate for a range of users </li></ul>
  16. 16. Be the intended users’ advocate when discussing content with your SMEs
  17. 17. Write a bite , a snack , and a meal <ul><li>Meal </li></ul><ul><li>Snack </li></ul><ul><li>Bite </li></ul>How much content does the web writer provide? How content-hungry is the reader?
  18. 18. Sample bites , snacks , and meals
  19. 19. Sample bites , snacks , and meals
  20. 20. Sample bites , snacks , and meals
  21. 21. These bites and snacks need work
  22. 22. These bites and snacks need work
  23. 23. Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write content that is appropriate for intended users </li></ul><ul><li>Part 3: In-course assignment: Write a bite , a snack, and a meal </li></ul><ul><li>Part 4: Discuss in-course assignment </li></ul><ul><li>Part 5: Session 2 wrap-up </li></ul><ul><li>Part 6: Session 2 homework – writing assignment and reading assignment </li></ul>
  24. 24. Part 3: In-course assignment: Write a bite , and a snack for this meal
  25. 25. Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write content that is appropriate for intended users </li></ul><ul><li>Part 3: In-course assignment: Write a bite , a snack, and a meal </li></ul><ul><li>Part 4: Discuss in-course assignment </li></ul><ul><li>Part 5: Session 2 wrap-up </li></ul><ul><li>Part 6: Session 2 homework – writing assignment and reading assignment </li></ul>
  26. 26. Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write content that is appropriate for intended users </li></ul><ul><li>Part 3: In-course assignment: Write a bite , a snack, and a meal </li></ul><ul><li>Part 4: Discuss in-course assignment </li></ul><ul><li>Part 5: Session 2 wrap-up </li></ul><ul><li>Part 6: Session 2 homework – writing assignment and reading assignment </li></ul>
  27. 27. Part 5: Session 2 wrap-up <ul><li>Questions? </li></ul><ul><li>Web pages to look at again? </li></ul><ul><li>Review the five guidelines for writing content that’s appropriate for intended users? </li></ul><ul><li>Review the bite , snack , and meal approach? </li></ul>
  28. 28. Course topics for Session 2 <ul><li>Part 1: Review topics and homework from Session 1 </li></ul><ul><li>Part 2: Write content that is appropriate for intended users </li></ul><ul><li>Part 3: In-course assignment: Write a bite , a snack, and a meal </li></ul><ul><li>Part 4: Discuss in-course assignment </li></ul><ul><li>Part 5: Session 2 wrap-up </li></ul><ul><li>Part 6: Session 2 homework – writing assignment and reading assignment </li></ul>
  29. 29. Part 6: Writing and reading homework for Session 2 <ul><li>By Tuesday, May 31: </li></ul><ul><li>Rewrite a task page </li></ul><ul><li>Read </li></ul><ul><li>Chapter 6, “Focusing on Your Essential Messages” </li></ul>

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