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McKerns Development and PR provides professional public relations, writing and corporate communications for the business community, startups to brands. Specialties include PR, branding, marketing and business development for business (B2B and B2C), healthcare and medical, the marine industry, architects, engineers, interior designers and developers, travel and destinations, green, organic and sustainable, education, non profits, hospitality, brands in development (startups to brands), travel and sustainable destinations.

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  1. 1. SERVICE PACKAGESSERVICE PACKAGESMcKerns Development and PR delivers the following competitive in-demand servicepackages for consultative services:McKerns Development and PR Consulting Packages: • The Press and PR Package: Strategic Press and PR services for Strategic Marketing, PR and Business Development, writing and placing PR and feature stories in major print and online magazines, news, trade, blogs and other influential sources, writing press releases delivered to hand-picked media experts. • The Branding Package: Building brand, establishing essential branding elements: brand identity, brand platform, brand message, brand awareness, and building value in the brand and its associations. • The Strategic Consulting Package: Consulting, Strategy, and professional guidance for Business Development and rapid growth. • Market Plan/ Business Plan Development Package: Strategic Marketing Plan and Business Development oversight and strategy with step by step tactics for powerful marketing and PR execution. Complete action plan, tactical direction and timetable for achieving results. 1 Page McKerns Development& PR 264 Cypress Trace, Royal Palm Beach, FL 33411 561-305-4264
  2. 2. SERVICESStrategic Services Strategic Planning and Consultative Development Strategic Public Relations Press Releases Social Media Releases Feature Articles Magazine Feature Stories Newspaper Feature Stories Online Feature Stories Press and Media Packets Professional Communications/Writing Strategic Publicity and Promotion  Press and PR  Public Relations Campaigns  Press and Media Campaigns  Press and PR Strategy and Coaching  Branding Programs  PR and Publishing Packages  Media Relations  Custom Media Contacts  Press Packets  Press for Events, Grand Openings, Seasonal Offerings, Promotions  Media Relations  Crisis Consultation and Management Strategic Visioning, Planning and Design Strategic Goal Setting and Innovation Strategic Marketing Comprehensive Marketing Strategies, Plans and Budgets Celebrity Promotions, Celebrity Endorsements Event Marketing, Promotions Partnership Event Marketing 2 Project Launch Events Page McKerns Development& PR 264 Cypress Trace, Royal Palm Beach, FL 33411 561-305-4264
  3. 3. Owner Events, Tradeshows, Booths Merchandising, Clothing Design, Menus Newsletters, Direct Mail Sponsorships, Incentives, Loyalty Programs Promotions, Memberships, Special Events Grand Openings Promotions and Cross Promotions Tournaments, Charitable Event Development, Participation, Promotion Destination Marketing Online Campaign Management Viral Marketing Online Marketing Campaigns Search Engine Optimization (SEO) Search Engine Marketing CampaignBranding Brand Platform Brand Development and Positioning Brand Elements  Brand Position (what the company does or offers, key competitive differentiators, unique value)  Brand Summary (products, services and solutions)  Brand Personality (brand promise, customer and brand expectations, brand delivery and loyalty draw)  Brand Story (history, credibility and leadership)  Brand Associations (name, logo, colors, fonts, imagery, taglines, mission statement, press, news, campaigns and offerings both historical and new) Brand Campaigns Co-Branded Campaigns Branding Programs - Company, Products, Services Branding Product Development and Brand Extension 3 Page McKerns Development& PR 264 Cypress Trace, Royal Palm Beach, FL 33411 561-305-4264
  4. 4. Business Development  Business and Market Analysis  Market Research & Analysis  Marketing and Business Development Plans  Existing Marketing Plans - Revisions & Updates  Development and Business Planning  Differentiation of Company, Product and Services  Competitor Identification/Review  Business Promotion  Industry Awards  Speaking Engagements  Cross Promotional Offerings  Teaming and Affiliations  Community OutreachContent Development Professional Writing and Communications  Website Copy  Web Content (Providing fresh content to attain or keep Google rank)  Press Releases  Direct to web-Press  Direct to web-Content  Brochures and Collateral  Article Writing & Professional Articles  Writing for Trade Publications, Internet Publications  Writing PR, Marketing & Professional Materials  Collateral, Brochures Social Media Content Facebook Pages Twitter LinkedIn Profiles and content  Direct Mail 4 Page  Video Scripts McKerns Development& PR 264 Cypress Trace, Royal Palm Beach, FL 33411 561-305-4264
  5. 5.  Project Sheets  Case Studies  Newsletters  Business Blogs, Blog Content, Blogging  Speeches  Professional Correspondence  White Papers and Reports  Submissions  Executive Summaries  Entries and AwardsBusiness Manuals HR Manuals Directional Manuals Safety and Compliance Manuals Product ManualsPresentations Powerpoint Presentations Video Presentations Written Presentations Training PresentationsBid Packages/RFQ/RFP/Letter of Qualification Response  Management Overview  Professional Bios/Package  Team Development  Teaming and Business Response  Strategic Team Building Response  Project or Team Approaches  Methodology  Project, Product Research, Background and Issues  Timelines  Services Description  Bios and Curriculum Vitae  Letters of Interest 5  Project, Product or Services Sheets Page  Portfolio Development McKerns Development& PR 264 Cypress Trace, Royal Palm Beach, FL 33411 561-305-4264
  6. 6. Creative Services (visioning and oversight) Interactive DVDs, Vision Videos Photo Shoots, Product Promotion Logo Design, concept and creative direction Podcasts and Blogs Interactive Video Website Design (creative oversight and content generation)Business Asset Analysis Asset Analysis, Asset Visioning/Design Project Design and Amenities Assessment Creation of New and Marketable Assets 6 Page McKerns Development& PR 264 Cypress Trace, Royal Palm Beach, FL 33411 561-305-4264