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Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, released its Q2 Global Media Intelligence Report, delivering key insights for advertisers and agencies to make data-driven decisions on media spend. Leveraging the AK Media Intelligence Platform that combines media and audience data, the latest report identifies trends and insights for Fortune 500 CMOs to extend reach, increase sales and drive efficiency across media budgets.
The report analyzed more than 34 billion ad impressions in Q2 to uncover insights into customer engagement and reach, such as why marketers should advertise on one digital channel over another. With this data, brands can increase the efficiency of their multi-million dollar media budgets, resulting in better reach and more sales.
AK looks at cost, reach efficiency, user quality and funnel attribution indices across the four most prevalent channels in the digital marketing world – exchanges, networks, portals and social. This quarters report also dives into overall online events, unique users, and converting users across today’s operating systems and web browsers.