Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Editorial Board Member
Industry
Advertising / Marketing / PR
About
Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics.
Guided by an expert Editorial Board each quarterly 100-page issue – published both in print and online – features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this ...
Tags
customer intelligence
hypatia research group
customer engagement
leslie ament
customer analytics
customer relationship management
big data analysis
big data analytics
customer management
social intelligence
customer service
customer experience
customer support
risk
fraud
risk intelligence
smarter counter fraud
advanced analytics
business insights
social media marketing
social media strategy
customer
analytics
predictive analytics
customer information management
customer best practices
customer centric
customer centricity
customer insight
customer engagement research
voice of the customer
voice of customer
customer feedback
See more
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Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Editorial Board Member
Industry
Advertising / Marketing / PR
About
Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics.
Guided by an expert Editorial Board each quarterly 100-page issue – published both in print and online – features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this ...
Tags
customer intelligence
hypatia research group
customer engagement
leslie ament
customer analytics
customer relationship management
big data analysis
big data analytics
customer management
social intelligence
customer service
customer experience
customer support
risk
fraud
risk intelligence
smarter counter fraud
advanced analytics
business insights
social media marketing
social media strategy
customer
analytics
predictive analytics
customer information management
customer best practices
customer centric
customer centricity
customer insight
customer engagement research
voice of the customer
voice of customer
customer feedback
See more