Leslie Ament
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Organization / Workplace
Greater Boston Area United States
Occupation
Editorial Board Member
Industry
Advertising / Marketing / PR
Website
www.hypatiaresearch.com/researchblog.html
About
Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics. Guided by an expert Editorial Board each quarterly 100-page issue – published both in print and online – features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this ...
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customer intelligence hypatia research group customer engagement leslie ament customer analytics customer relationship management big data analysis big data analytics customer management social intelligence customer service customer experience customer support risk fraud risk intelligence smarter counter fraud advanced analytics business insights social media marketing social media strategy customer analytics predictive analytics customer information management customer best practices customer centric customer centricity customer insight customer engagement research voice of the customer voice of customer customer feedback
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Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Editorial Board Member
Industry
Advertising / Marketing / PR
Website
www.hypatiaresearch.com/researchblog.html
About
Applied Marketing Analytics is the major new professional journal publishing in-depth, peer-reviewed articles on all aspects of marketing analytics. Guided by an expert Editorial Board each quarterly 100-page issue – published both in print and online – features detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research showing how major brands are collecting, interpreting and acting on marketing analytics, both around the world and across varied digital and non-digital marketing channels. Learn how to measure the effectiveness of your marketing initiatives more accurately, how this ...
Tags
customer intelligence hypatia research group customer engagement leslie ament customer analytics customer relationship management big data analysis big data analytics customer management social intelligence customer service customer experience customer support risk fraud risk intelligence smarter counter fraud advanced analytics business insights social media marketing social media strategy customer analytics predictive analytics customer information management customer best practices customer centric customer centricity customer insight customer engagement research voice of the customer voice of customer customer feedback
See more