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Social Media, Risks, And Policies For


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Overview of white paper, Social Media, Risks, and Policies for Associations, providing guidance in writing a social media policy. White paper available

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Social Media, Risks, And Policies For

  1. 1. Association Network Exchange<br />Social Media, Risks, and Policies for Associations<br />Leslie T. White, CPCU, CIC, ARM, CRM<br />Croydon Consulting, LLC<br />February 17, 2010<br />
  2. 2.<br />
  3. 3. Clarity over control . . .<br />If everyone involved knows the purpose of the organization’s social media initiatives – if each individual is clear about his or her role in achieving that purpose and the parameters in which they can participate – those social media initiatives will be that much more successful from the start.<br />
  4. 4. Risk Assessment<br />Identify the risks<br />Analyze the risks<br />Prioritize <br />
  5. 5. Risk Mitigation<br />Adopt policies<br />Monitor the social web so you know what people are saying<br />Provide education on legal issues<br />Provide education on social media principles<br />Update insurance coverages<br />
  6. 6. Building Social Media Capacity<br />Monitor social web<br />Develop social media strategy<br />Assess & mitigate risks<br />Appropriate insurance coverage<br />Adopt policies & guidelines<br />Interdepartmental social media collaboration<br />Education<br />
  7. 7. Policy Characteristics<br />Built on trust<br />Practical<br />Designed to educate<br />Without absolutes<br />In plain language<br />Friendly<br />Consistent<br />Prepare for mistakes<br />Clear about process<br />
  8. 8. Writing Tips<br />Pick one audience<br />Refer to other organizational policies<br />Forget about the tools<br />Write more DO’s than DON’Ts<br />Copy from folks who are making it work<br />
  9. 9. Key Components<br />Preamble<br />Main guidelines<br />Conclusion<br />
  10. 10. Main Guidelines<br />Personal responsibility<br />Applicable organizational policies<br />Confidential & proprietary information<br />Intellectual property & link love<br />Community & value<br />Authenticity & transparency<br />Exercise good judgment<br />Write what you know<br />Fixing mistakes<br />Policy infractions & due process<br />Productivity<br />
  11. 11. Policies, Clarity & Making it Work<br />Cultural, organizational & individual shift <br />Organizational collaboration – social media is everyone’s responsibility<br />Clarity of purpose instead of command & control<br />
  12. 12. Questions?<br />Thanks to Lindy Dreyer and Maddie Grant, CAE of SocialFish, LLC for allowing me to collaborate on this white paper. Visit their web site for more awesomeness on social media strategy and know how.<br />Leslie T. White, CPCU, CIC, ARM, CRM<br />Croydon Consulting, LLC<br /><br />Twitter: @ltwhite<br />Email:<br />Risky Chronicles<br />410-544-0913<br />