Lerøy Presentation

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This is a general presentation og Lerøy Seafood Group / Hallvard Lerøy. Who we are and what we do.

Here you will be able to read about our history, general numbers and see the range of our products.

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Lerøy Presentation

  1. 1. Lerøy Seafood Group Hallvard Lerøy AS
  2. 2. Lerøy Seafood Group • Pioneer. • Creating Tasteful solutions since 1899. • Lerøy is the world’s second largest producer of Atlantic Salmon. • Full range seafood exporter. • Lerøy exports 4 million meals of seafood to 70 markets every day.
  3. 3. Lerøy Seafood Group – 12% share of Norwegian seafood export value – 16% of Norwegian salmon export – 25% of Norwegian value added salmon export – Exported 220,000tonnes – Production 183,000tonnes (2016E) – Total of 2,067 employees • Sales and distribution 547 • Production and farming 1,520
  4. 4. 4 ”Lerøy in every kitchen”
  5. 5. Turnover Lerøy Seafood Group ASA 5 0 1 000 2 000 3 000 4 000 5 000 6 000 7 000 8 000 9 000 10 000 11 000 12 000 13 000 14 000 2007 2006 2005 2004 2003 2002 2001 2000 1999 1995 1990 1985 1980 NOKmillion 2015 2014 2013 2012 2011 2010 2009 2008
  6. 6. 6 Sales per market and product 2015 6 % 12 % 61 % 10 % 41 % 35 %
  7. 7. 7
  8. 8. Integrated value chain
  9. 9. 9
  10. 10. Lerøy Aurora Lerøy Midt Lerøy Sjøtroll Farming in Norway Total 139 licenses in Norway North poleNorway
  11. 11. Investing in smolt capacity and quality Belsvik Lerøy Midt – first fish harvested end 2014 Laksefjord Lerøy Aurora Lerøy Sjøtroll • Lerøy Midt – capacity 22 mill smolt • Laksefjord – capacity 11 mill smolt • Lerøy Sjøtroll – capacity 23 mill smolt • Selfsufficient in smolt
  12. 12. 12 • Invested 200 mill since 2005. – 7, 5 mill smolt • New investment 2014 (finished November 2014) – New technology and production strategy • Resycling fresh/saltwater – 11 mill smolt Laksefjord
  13. 13. VAP •Rode Beheer BV Group • Capacity of about 16-20,000 tons raw material •Lerøy Smøgen Seafood AB • Capacity of about 12,000 tons raw material •Lerøy Fossen AS • Capacity of about 12-15,000 tons raw material •Bulandet Fiskeindustri AS(white fish) •Total VAP capacity in these factories 40-50,000 tons raw material 13
  14. 14. Investing in value added processing Lerøy Fossen Lerøy Smøgen Rode Group – 4 factories in Urk • Rode Group acquired 2012 • Expanded capacity at Lerøy Smøgen i 2013 • Expanding capacity at Lerøy Fossen • Total VAP capacity of 40,000-45,000 tons raw material
  15. 15. Sales & Distribution • Global reach and sales to more than 70 countries. • A significant industrial activity within trading, processing, sales and distribution of fish. • Investments in fish cuts in end markets recent years • Processing and fresh distribution facilities: • Norway • Sweden • Finland • France • Spain • Portugal • Turkey • Netherlands (reported in VAP) • Denmark (reported as associate) 15Fish-cuts/fresh distribution facilities
  16. 16. 16 New investments in fish cuts • Develping Sales and Distribution segment • Developing the fresh packed category, and getting closer to consumers • These (pictures) are only investments from 2013 Sjømathuset (Norway) Lerøy Arras (France) Lerøy Schlie (Denmark) Lerøy Spain (Madrid)
  17. 17. Customer Promises • PARTNERSHIP • QUALITY • SUSTAINABILITY
  18. 18. VISION – Lerøy Seafood Group « To be the leading and most profitable global supplier of sustainable quality seafood »
  19. 19. 19 CERTIFICATIONS LSG FARMING PROCESSING SALES
  20. 20. Lerøy ASC Salmon • First to offer ASC Salmon. • The most responsibly farmed salmon in the world. • Lerøy participated in the development of the standard since 2004 with WWF.
  21. 21. A TASTE OF OUR PRODUCTS
  22. 22. 22 Fresh Seafood
  23. 23. 23 Frozen Seafood
  24. 24. 24 Smoked & Marinated
  25. 25. 25 Shellfish
  26. 26. 26 Sushi & Ready to eat
  27. 27. •Based on 200 years of knowledge in fishing and smoking traditions •Traditional dry-salting for a firmer texture and better taste •Use fresh fjord trout from the region •Local alder wood create a unique taste
  28. 28. Fossen Fjord Trout – Smoked & Marinated The best smoked Fjord Trout! Fossen serves 50 million meals every year!
  29. 29. • Genetically smaller fish than salmon. • Small head, chubby body. • Shorter muscle fiber in the meat compared to salmon mean the fjord trout tastes more tender and velvety. • Fat stored in muscle fibre instead of between. • Striking red colour. Red 30+ (Salmon 25) • Firm, yet tender texture, melting in the mouth • Thick belly loin excellent for sashimi and sushi • Better taste. Sushi/Sashimi or lightly cooked. Lerøy Fjord Trout
  30. 30. HEALTHHEALTH ENVIRONMENTENVIRONMENT INDULGENCEINDULGENCE CONVENIENCECONVENIENCE
  31. 31. www.leroyseafood.com

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