Case Study: LerGO– Educate Yourself 
Feb 12, 2014 
Nava Levy, Founder of LerGO–Educate Yourself 
nava@lergo.org 
Cloud Bas...
Key Decisions on our Journey 
Type of Org 
Delivery Model 
License Model 
License Type 
Cloud Platform 
Fund Raising Metho...
The BIG Idea
LerGO 
“New non-profit looks to make educational fun and available to all” 
“Wikipedia for “Private Lessons” will try to M...
Other Key Questions thatwe are NOT going to address (this time…) 
•Niche Solution vs. Bigger Idea 
•Local vs. Global 
•Nam...
Key Decisions on our Journey 
Type of Org 
Delivery Model 
License Model 
License Type 
Cloud Platform 
Fund Raising Metho...
For-profit vs. Social Venture vs. Non-Profit 
Type of OrgDouble Bottom Line 
Social Good 
Economic
Key Decisions on our Journey 
Delivery Model 
License Model 
License Type 
Cloud Platform 
Fund Raising Method 
CrowdFundi...
On Premise vs. Cloud 
Delivery Model 
Ten Years Later: Why Open Educational Resources Have Not Noticeably Affected Higher ...
Key Decisions on our Journey 
Cloud 
License Model 
License Type 
Cloud Platform 
Fund Raising Method 
CrowdFunding Platfo...
Open Source vs. Proprietary 
License Model 
Definition:“OpenEducationalResourcesaredigitallearningresourcesofferedonline…f...
Key Decisions on our Journey 
Cloud 
Open Source 
License Type 
Cloud Platform 
Fund Raising Method 
CrowdFunding Platform...
MIT vs GNU GPL vs. Apache 
License Type 
Source: choosealicense.com
Key Decisions on our Journey 
Cloud 
Open Source 
GNU GPL 
Cloud Platform 
Fund Raising Method 
CrowdFunding Platform 
Non...
AWS vs. AppEnginevs. Azure 
Cloud Platform 
Considerations 
-Price (today/future) 
-Maturity 
-Maintenance 
-Skills
Key Decisions on our Journey 
Cloud 
Open Source 
GNU GPL 
GAE/Azure/AWS? 
Fund Raising Method 
CrowdFunding Platform 
Non...
VC vs. Funds vs. CrowdFunding 
Fund Raising Method 
Nonprofit/ Philanthropic Funds 
CrowdFunding 
Venture Capital
Key Decisions on our Journey 
Cloud 
Open Source 
GNU GPL 
CrowdFunding 
CrowdFunding Platform 
Non-Profit 
GAE/Azure/AWS?
KickStartervs. Indiegogovs. HeadStartvs. Mimoona 
CrowdFunding Platform 
Learn more. 
September update: thanks to our awes...
Key Decisions on our Journey 
Non-Profit 
Cloud 
Open Source 
GNU GPL 
CrowdFunding 
Indiegogo 
GAE/Azure/AWS?
About LerGOwww.lergo.org 
•LerGOis a new non-profit social venture dedicated to self education 
•Our goal is to provide ev...
Thank You  
www.lergo.org
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IGT Cloud Case Study re LerGO Cloud Based Venture for Kids Education

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In this case study, we will review the journey of establishing LerGO, and the key considerations for the main decisions on its way. We will review the key decisions criteria in selecting the type of organization (for profit vs. social venture vs. nonprofit), delivery model (on premise vs. cloud), license model (open source vs. proprietary) and license type (MIT vs GNU GPL vs. Apache). We will also share with you our key considerations for the cloud platform chosen (AWS vs. AppEngine vs. Azure) and for the fund raising method (VC vs. Funds vs. CrowdFunding). Since LerGO has recently launched an Indiegogo campaign (http://www.indiegogo.com/projects/lergo-free-kids-education) we will also share with you where we are today, why we chose Indiegogo as the crowd funding platform and the lessons learned so far. Finally, we will share with you how you can help us too.

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IGT Cloud Case Study re LerGO Cloud Based Venture for Kids Education

  1. 1. Case Study: LerGO– Educate Yourself Feb 12, 2014 Nava Levy, Founder of LerGO–Educate Yourself nava@lergo.org Cloud Based Open Source Venture Dedicated to Kids Education nava@lergo.org
  2. 2. Key Decisions on our Journey Type of Org Delivery Model License Model License Type Cloud Platform Fund Raising Method CrowdFunding Platform
  3. 3. The BIG Idea
  4. 4. LerGO “New non-profit looks to make educational fun and available to all” “Wikipedia for “Private Lessons” will try to Minimize Social Gap” “[LerGO] looking for the money needed for a revolution that will make private lessons available also to children who can’t afford them” "פרויקט ישראלי מציע תחליף לשיעורים " פרטיים לילדים, ובחינם
  5. 5. Other Key Questions thatwe are NOT going to address (this time…) •Niche Solution vs. Bigger Idea •Local vs. Global •Naming & Branding Strategy •Grow within the system or outside (disrupt) •Venture Specific Decisions
  6. 6. Key Decisions on our Journey Type of Org Delivery Model License Model License Type Cloud Platform Fund Raising Method CrowdFunding Platform
  7. 7. For-profit vs. Social Venture vs. Non-Profit Type of OrgDouble Bottom Line Social Good Economic
  8. 8. Key Decisions on our Journey Delivery Model License Model License Type Cloud Platform Fund Raising Method CrowdFunding Platform Non-Profit
  9. 9. On Premise vs. Cloud Delivery Model Ten Years Later: Why Open Educational Resources Have Not Noticeably Affected Higher Education, and Why We Should Care Feb 2013, GerdKortemeyer
  10. 10. Key Decisions on our Journey Cloud License Model License Type Cloud Platform Fund Raising Method CrowdFunding Platform Non-Profit
  11. 11. Open Source vs. Proprietary License Model Definition:“OpenEducationalResourcesaredigitallearningresourcesofferedonline…freelyandopenlytoteachers,educators,students,andindependentlearnersinordertobeused, shared,combined,adapted,andexpandedinteaching,learningandresearch.” (Source: OECD) OER Definition (cont.): “…They includelearning content, software toolsto develop, use and distribute, and implementation resources such as open licenses.” (Source: OECD)
  12. 12. Key Decisions on our Journey Cloud Open Source License Type Cloud Platform Fund Raising Method CrowdFunding Platform Non-Profit
  13. 13. MIT vs GNU GPL vs. Apache License Type Source: choosealicense.com
  14. 14. Key Decisions on our Journey Cloud Open Source GNU GPL Cloud Platform Fund Raising Method CrowdFunding Platform Non-Profit
  15. 15. AWS vs. AppEnginevs. Azure Cloud Platform Considerations -Price (today/future) -Maturity -Maintenance -Skills
  16. 16. Key Decisions on our Journey Cloud Open Source GNU GPL GAE/Azure/AWS? Fund Raising Method CrowdFunding Platform Non-Profit
  17. 17. VC vs. Funds vs. CrowdFunding Fund Raising Method Nonprofit/ Philanthropic Funds CrowdFunding Venture Capital
  18. 18. Key Decisions on our Journey Cloud Open Source GNU GPL CrowdFunding CrowdFunding Platform Non-Profit GAE/Azure/AWS?
  19. 19. KickStartervs. Indiegogovs. HeadStartvs. Mimoona CrowdFunding Platform Learn more. September update: thanks to our awesome funders & volunteers, we are very happy to report that LerGO’scampaign was the largest EdTechcrowd funding campaign coming from Israel 
  20. 20. Key Decisions on our Journey Non-Profit Cloud Open Source GNU GPL CrowdFunding Indiegogo GAE/Azure/AWS?
  21. 21. About LerGOwww.lergo.org •LerGOis a new non-profit social venture dedicated to self education •Our goal is to provide every child with free access to high quality, interactive and animated online lessons •This will be made possible via LerGO'sopen source cloud platform that will harness the goodwill of the community, enabling it to easily create educational content •Sept 2014 update! Thanks to our funders, the hard work by the LerGO’steam and the rest of our awesome volunteers, LerGOis now in beta(!) and we are in the process of loading initial content  •Interested in joining us and making a difference? We are looking for: -Developers -UX/UI experts -Early content creators (teachers, parents, students, etc.) Contact us at info@lergo.org
  22. 22. Thank You  www.lergo.org

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